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Have Fun With Style' is the motto that guides Absolut Joy, a young, contemporary Italian brand creating ready-to-wear fashion with a playful edge. It delivers a full range of Absolut Joy clothing with plenty of rock and roll references and bold, adventurous silhouettes, ideal for a chic daily wardrobe. Today, the collection features everything from rustic printed T-shirts to slouchy knitwear and plenty of sleek denim. Peppered with embellishments, studs and other edgy details, Absolut Joy clothing will inject a serious note of cool into every outfit.