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Established in 2011, Misfit is a wearable technology brand that makes accessories which track the way you move.

Founded by Sonny Vu, Sridhar Lyengar, and John Sculley, Misfit constantly researches and innovates to create pieces that enhance your life, both in terms of technology and style. From fitness trackers to sleep monitors, Misfit combines three key elements in its accessories – fashion, wellness, and intelligence – to create relevant, design-led wearable tech for the modern lifestyle.

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