{"id":672,"date":"2020-04-02T07:00:07","date_gmt":"2020-04-02T06:00:07","guid":{"rendered":"https:\/\/www.lyst.com.au\/data\/?p=672"},"modified":"2020-04-03T16:43:50","modified_gmt":"2020-04-03T15:43:50","slug":"2020-conscious-fashion-report","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/en-au\/data\/2020-conscious-fashion-report\/","title":{"rendered":"The 2020 Conscious Fashion Report"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;bg-offwhite&#8221; column_width_pixel=&#8221;1000&#8243; el_id=&#8221;intro&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjb2xvci1yZWQlMjBjZW50ZXJlZCUyMiUzRSUwQSUzQ2gxJTNFVGhlJTIwMjAyMCUzQ2JyJTIwJTJGJTNFJTBBJTNDc3BhbiUyMHN0eWxlJTNEJTIyZm9udC1zaXplJTNBJTIwMS42ZW0lM0JsaW5lLWhlaWdodCUzQSUyMDAuOGVtJTNCJTIyJTNFQ29uc2Npb3VzJTNDYnIlMjAlMkYlM0UlMEFGYXNoaW9uJTNDJTJGc3BhbiUzRSUzQ2JyJTIwJTJGJTNFJTBBUmVwb3J0JTNDJTJGaDElM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_column_text el_class=&#8221;color-red&#8221;]Sustainability has rightly become a hot topic within the fashion industry, inspiring some brands to launch new initiatives, share more information with their customers, and set new targets to do better. Over the last 12 months, over 20 million fashion products were uploaded onto Lyst, and more than 100 million shoppers used our platform to start their search and decide what to buy. To analyse how much the shifts in the industry are actually affecting customer behaviour, we looked at the numbers, taking into account global Lyst and Google search data, active browsing page views and conversion rates and sales, as well as the global media coverage and social media mentioned generated between February 2019 and February 2020.<\/p>\n<p>[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1585582528584{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;color-red&#8221;]<\/p>\n<p>\nTo compile the results and align on the definition of what makes a \u2018sustainable\u2019 brand, we partnered with <a href=\"https:\/\/goodonyou.eco\/\" target=\"_blank\" rel=\"noopener noreferrer\">Good On You<\/a>, an organisation that helps shoppers make better purchasing decisions by rating companies based on three principles: People, Planet and Animals. Our research shows that, for some customers, we are starting to see a shift towards searching and shopping in a more conscious way. In this report we\u2019ve focused on the products, brands and designers that advocate responsible practices, breaking down the signals that we have seen.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1585673155489{padding-top: 0px !important;}&#8221;][vc_single_image media=&#8221;679&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; media_width_pixel=&#8221;320&#8243;][\/vc_column_inner][\/vc_row_inner][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; el_class=&#8221;color-red&#8221;]What does sustainable fashion mean?[\/vc_custom_heading][vc_column_text el_class=&#8221;color-red&#8221;]<\/p>\n<p>\n<span style=\"font-family: Gza, Times, serif;background:none\">Good On You:<\/span> Sustainable fashion means protecting the future of our planet and its people when we design, create and wear our clothes. This includes carefully managing resource use to reduce waste and climate impacts, protecting the welfare of animals, and ensuring the safety and fair treatment of workers all the way down the supply chain. Empowering shoppers to know the impact of brands will have a huge impact on the sustainability of fashion.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;bg-blue slider-section&#8221; css=&#8221;.vc_custom_1585585812347{padding-top: 72px !important;padding-bottom: 72px !important;}&#8221; el_id=&#8221;most-wanted&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1585228762986{padding-top: 72px !important;}&#8221;][vc_custom_heading text_size=&#8221;h1&#8243; el_class=&#8221;color-white centered&#8221;]Most Wanted<br \/>\n[\/vc_custom_heading][uncode_slider slider_interval=&#8221;10000&#8243; slider_navspeed=&#8221;400&#8243; slider_loop=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;682&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nVeja is the most searched for sustainable sneaker brand on Lyst. Searches for the French label are consistently growing and are currently up 115% year-on-year. Equally popular among men and women, the Veja Campo sneakers have been the most wanted non-leather product on Lyst over the past 12 months.&#8221;]Veja \u2014 Campo Sneakers[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;684&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nInterest for \u201csustainable activewear\u201d is at an all-time high, with Girlfriend Collective being one of the most searched brands. Made using recycled water bottles, the brand\u2019s leggings have seen a steady increase in demand: page views are up 244% year-on-year on Lyst.&#8221;]Girlfriend Collective \u2014 High-rise leggings<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;685&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nMade entirely out of non-leather materials, the Stella McCartney Eclypse sneakers are some of the most searched sustainable shoes on Lyst. \u201cRainbow Eclypse sneakers\u201d became a breakout search term when Taylor Swift wore a tie-dye version of the sneakers during her 2019 Wango Tango performance: in the following 48 hours, demand for Eclypse sneakers spiked 126%.&#8221;]Stella McCartney \u2014 Eclypse Sneakers<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;691&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nOver the past 12 months, there have been over 100,000 searches for Patagonia jackets. The brand\u2019s Lone Mountain Parka has proven particularly popular among male customers: in that time period, page views for the style increased 60%, peaking in November.&#8221;]Patagonia \u2014 Lone Mountain Parka[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;689&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_wp_text title=&#8221;Reformation \u2014 Juliette Dress&#8221;]<strong>Rated: Good (4\/5)<\/strong><br \/>\nWith over 70,000 searches for Reformation dresses over the past year, demand for the label\u2019s pieces has been steadily growing, and page views are currently up 41% year-on-year. From June to September, the Juliette dress generated breakout searches on Lyst and became one of the hottest women\u2019s products in the <a href=\"https:\/\/www.lyst.com.au\/data\/the-lyst-index\/q319\/\" target=\"_blank\" rel=\"noopener noreferrer\">third quarter of The Lyst Index<\/a>. [\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;687&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nMade from 100% recycled polyester from plastic bottles, the Eden coat from Swedish brand Filippa K has been one of the most popular items of the past six months: searches have increased 427% since October.&#8221;]Filippa K \u2014 Eden Coat[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;690&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nWith a rise in interest for eco-conscious denim, Nudie Jeans is seeing a growth in demand. Since the beginning of September, the brand \u2014 which offers free repairs for life \u2014 has seen a 57% increase in searches. The Grim Tim Dry Denim jeans are the brand\u2019s most wanted product among male customers.&#8221;]Nudie Jeans \u2014 Grim Tim Dry Denim<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;688&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nLaunched in 2010 and endorsed by many celebrities over the years \u2014 from Emma Watson to Amber Valletta and Michelle Obama \u2014 searches for Laura Lombardi are up 159% year-on-year. Over the past six months, the chunky Fede Necklace has been searched, on average, 2,000 times a month and is currently sold out at most retailers.&#8221;]Laura Lombardi \u2014 Fede Necklace<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;683&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: It\u2019s a start (3\/5)<\/strong><br \/>\nSearches for \u201cBassike clothing\u201d have increased 70% over the past year, with the brand\u2019s classic T-shirts being the most wanted products. Made entirely from 100% organic cotton, they have contributed to a 58% increase in page views for the Australian brand on Lyst from September to November.&#8221;]Bassike \u2014 Classic Organic T-shirt[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][vc_column_text el_class=&#8221;centered small&#8221;]<\/p>\n<p>\n* These ratings are from Good On You and are based on <a href=\"https:\/\/goodonyou.eco\/how-we-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">their rating system<\/a>.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;bg-offwhite color-red&#8221; el_id=&#8221;how-searched&#8221; css=&#8221;.vc_custom_1585586293575{padding-top: 52px !important;padding-bottom: 72px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;bg-offwhite&#8221;][vc_custom_heading text_size=&#8221;h1&#8243; el_class=&#8221;color-red&#8221;]How We Searched<br \/>\n[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243;]By Materials<br \/>\n[\/vc_custom_heading][vc_column_text]<\/p>\n<p>Searches for \u201cvegan leather\u201d have increased by 69% year-on-year, averaging 33,100 online monthly searches, while searches for \u201cfaux leather\u201d remain constant \u2014 this data suggests that customers tend to respond more positively to the keyword \u201cvegan\u201d rather than \u201cfaux.\u201d Demand for \u201ceco vegan leather\u201d has also been increasing over the past year, showing that shoppers are becoming conscious of the fact that not all vegan options are environmentally friendly. Meanwhile, searches for leather have decreased by 3.5% year-on-year.<\/p>\n<p>Since November, searches for \u201corganic cotton\u201d have risen by 23%, while \u201crecycled plastic\u201d has seen a 35% rise in interest since January. Demand for Adidas recycled plastic sneakers has been particularly high, resulting in a 305% increase in page views for the brand\u2019s shoes. Fashion searches including the keyword \u201cbiodegradable\u201d have also increased 10% since the beginning of the year.<\/p>\n<p>Meanwhile, searches for real fur have slowed down, decreasing 8% year-on-year. Despite what appears to be a decrease in interest for products made with real fur, Canada Goose \u2014 a brand known for its fur-trimmed parkas \u2014 made its first appearance in <a href=\"https:\/\/www.lyst.com.au\/data\/the-lyst-index\/q419\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Lyst Index\u2019s hottest brands ranking in the fourth quarter<\/a>, climbing 14 places into 18th position.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;680&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;676&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243;]By Product Category<br \/>\n[\/vc_custom_heading][vc_column_text]While sneakers and denim remain two of the most wanted product categories when it comes to sustainable fashion \u2014 growing 142% and 108% respectively year-on-year \u2014 trending searches reveal that customers\u2019 interests have been shifting. Search data shows that interest in \u201crepurposed jewellery\u201d has increased 90% year-on-year, while searches for \u201cethical jewellery\u201d are up 60% over the same period.<\/p>\n<p>Averaging over 1,000 monthly searches, \u201ceco t-shirts\u201d are trending alongside \u201csustainable activewear,\u201d for which searches are at an all time high, having increased 151% year-on-year. Outerwear is another popular category, 2 out of the most wanted eco-conscious products being coats. Searches for sustainable jackets have increased 41% since November, with \u201csustainable puffer jacket\u201d and \u201cvegan leather jackets\u201d being the most commonly searched terms on Lyst.<\/p>\n<p>Sustainable swimwear is a fast-growing category: searches are up 65% year-on-year, with demand for environmentally-friendly bikinis and swimsuits mostly coming from Australia, followed by the UK and the US. However, while fast-fashion brands such as ASOS and Weekday are seeing a rise in interest for their swimwear lines made of recycled materials, the main collections remain at the top of customers\u2019 shopping lists: last June, the most wanted swimwear piece on Lyst was the ASOS mix and match long sleeve tie front bikini, which is made from synthetic fabrics such as polyester and elastane. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243;]By Keyword<br \/>\n[\/vc_custom_heading][vc_column_text]Since the beginning of 2020, Lyst has seen a 37% increase in searches for sustainability-related keywords, with the average monthly searches increasing from 27,000 in 2019 to over 32,000 year to date. Over the past three months, searches for \u201cupcycled fashion\u201d have grown 42%. Meanwhile, demand for \u201csecond-hand\u201d and \u201cpre-owned\u201d fashion pieces has increased by 45% since November; sneakers, watches and handbags are the most searched for categories alongside those keywords.<\/p>\n<p>Over the past 12 months, the term \u201cslow fashion\u201d has been responsible for over 90 million social impressions, suggesting the beginning of a shift in shopping behaviours. Globally, there have been 45% more searches for sustainable womenswear brands than sustainable menswear brands. [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;681&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;bg-neon color-blue slider-section&#8221; css=&#8221;.vc_custom_1585585827970{padding-top: 72px !important;padding-bottom: 72px !important;}&#8221; el_id=&#8221;brands&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1585228762986{padding-top: 72px !important;}&#8221;][vc_custom_heading text_size=&#8221;h1&#8243; el_class=&#8221;color-blue centered&#8221;]Brands to Watch<br \/>\n[\/vc_custom_heading][uncode_slider slider_interval=&#8221;10000&#8243; slider_navspeed=&#8221;400&#8243; slider_loop=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;704&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nPageviews for the London-based brand \u2014 which uses natural fibres from certified suppliers in the majority of its collections \u2014 are currently up 26% year-on-year. In November, after the eco-label announced that it was joining forces with department store John Lewis to launch an exclusive sustainable collection in April 2020, searches for the brand rose 50%. Meanwhile, during London Fashion Week, founder and creative director Amy Powny launched #FASHIONOURFUTURE, a new social media pledge-driven campaign that resulted in almost 4K followers and 1,000 social mentions in less than a week.&#8221;]Mother of Pearl[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;698&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nEcoalf\u2019s latest collaboration with Desigual \u2014 which launched in December and is entirely made from waste and recycled raw materials \u2014 has sparked a 145% spike in searches for the brand. Over the past year, the Spanish label\u2019s manifesto, #BecausethereisnoplanetB, has received more than 17,000 social mentions, while its signature \u201cThere is no planet B\u201d white sneakers have seen a 262% rise in searches since December.&#8221;]Ecoalf[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;703&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nSearches for WWAKE have increased 22% year-on-year. Inspired by tradition and endorsed by the likes of Meghan Markle, Rihanna, Emma Watson and Cate Blanchett, the sustainably-minded jewellery brand uses eco-friendly materials and produces in-house. WWAKE designs proved to be particularly popular over the Christmas period: searches for the brand increased 52% between November and December, with earrings being the brand\u2019s most popular pieces on Lyst.&#8221;]WWAKE[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;701&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nSince launching Maggie Marilyn in 2016, Kiwi designer Maggie Hewitt has made her mark on the sustainable fashion scene by primarily focusing on building a brand that champions transparency and cares for the planet. Worn by Meghan Markle during the 2018 royal tour of New Zealand, the brand saw a 96% spike in page views in August 2019 during New Zealand Fashion Week. Demand for the label has increased 19% year-on-year.&#8221;]Maggie Marilyn<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;700&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; href=&#8221;\/\/www.lyst.com\/data\/the-lyst-index\/q319\/&#8220;&#8221; rel=&#8221;&#8220;&#8220;noopener&#8220; noopener noreferrer&#8221; subheading=&#8221;<strong>Rated: It\u2019s a start (3\/5)<\/strong><br \/>\nSearches for Fisch \u2014 a brand known for its collections of swimwear made from ECONYL and worn by the likes of Gigi Hadid and Pernille Teisbaek \u2014 are currently up 16% year-on-year. In January, the label saw a 78% spike in searches after model Elsa Hosk shared a picture of her pink Fisch bikini on Instagram.&#8221;]Fisch[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;699&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nSearches for the experimental American brand, which is all about upcycled fashion and specialises in creating luxurious, one-of-a-kind pieces with a deconstructed style, are up 21% quarter-on-quarter. Jackets are the label\u2019s most popular category: searches have increased 47% year-on-year.&#8221;]Greg Lauren[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;702&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;<strong>Rated: Good (4\/5)<\/strong><br \/>\nEstablished in 2011 by British-Iraqi designer Walid Damirji, By Walid offers tailored pieces made from sustainable antique textiles. The brand\u2019s philosophy around \u201cluxury of zero waste\u201d means that it\u2019s able to create unique pieces \u2014 ranging from patchwork sneakers to occasion outerwear \u2014 and searches have increased 23% year-on-year.&#8221;]By Walid[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][vc_column_text el_class=&#8221;centered small&#8221;]<\/p>\n<p>\n* These ratings are from Good On You and are based on <a href=\"https:\/\/goodonyou.eco\/how-we-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">their rating system<\/a>.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;bg-blue slider-section&#8221; css=&#8221;.vc_custom_1585585840437{padding-top: 72px !important;padding-bottom: 72px !important;}&#8221; el_id=&#8221;most-wanted&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1585228762986{padding-top: 72px !important;}&#8221;][vc_custom_heading text_size=&#8221;h1&#8243; el_class=&#8221;color-white centered&#8221;]The Moments<br \/>\nThat Made Us Search<br \/>\n[\/vc_custom_heading][uncode_slider slider_interval=&#8221;10000&#8243; slider_navspeed=&#8221;400&#8243; slider_loop=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;695&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;Thirteen years after the successful launch of her \u201cI\u2019m Not A Plastic Bag\u201d collection of canvas totes, Anya Hindmarch released a new eco tote bag to coincide with London Fashion Week. Entitled \u201cI Am A Plastic Bag\u201d and made from recycled plastic bottles, the new accessory contributed to a 34% rise in searches for the brand month-on-month. Following the launch of the designer\u2019s campaign, searches for the term \u201crecycled plastic\u201d rose 27% week-on-week.&#8221;]February 2020: Anya Hindmarch launches \u201cI Am A Plastic Bag\u201d[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;697&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;In February, Meghan Markle was spotted carrying a duffle bag from Prada\u2019s Re-Nylon collection, which is made with ocean waste and recycled plastic bottles. The following day, searches for the brand increased 12% on Lyst.&#8221;]February 2020: Meghan Markle carries a Prada duffle bag made from recycled fabrics<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;694&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;In the 48 hours following Jennifer Aniston\u2019s appearance at the 2020 SAG Awards, where she wore a vintage Christian Dior by John Galliano gown, searches for vintage dresses increased 40% on Lyst.&#8221;]January 2020: Jennifer Aniston wears a vintage dress to the SAG Awards<br \/>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;693&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;In January, searches for vintage Chanel jackets increased 74% after it was revealed that Taylor Swift had worn a piece from the Chanel archives on the cover of British Vogue. Chanel is among the 3 most wanted pre-owned brands across Vestiaire Collective.&#8221;]January 2020: Taylor Swift wears a vintage Chanel jacket on the cover of British Vogue[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;692&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; href=&#8221;\/\/www.lyst.com\/data\/the-lyst-index\/q319\/&#8220;&#8221; rel=&#8221;&#8220;&#8220;noopener&#8220; noopener noreferrer&#8221; subheading=&#8221;In November, following the announcement that the Queen would no longer be wearing real fur, page views of \u201cfaux-fur\u201d products rose by 52%. Between 2018 and 2019, searches for the term \u201ceco fur\u201d increased 150%.&#8221;]November 2019: Buckingham Palace announces that the Queen will no longer wear real fur[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-image&#8221;][vc_single_image media=&#8221;696&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;slide-text&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; subheading=&#8221;Over the summer, Prada and Burberry both launched capsule collections made from ECONYL, a fabric that is made out of synthetic waste such as industrial plastic, waste fabric and fishing nets. After Prada released its products in June, searches for ECONYL peaked, rising 102%.&#8221;]June &#8211; August 2019: Prada and Burberry launch capsule collections made from ECONYL[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_image=&#8221;678&#8243; back_repeat=&#8221;repeat-y&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;bg-offwhite color-red&#8221; el_id=&#8221;countries&#8221; css=&#8221;.vc_custom_1585759004316{padding-top: 72px !important;padding-bottom: 72px !important;}&#8221; back_size=&#8221;contain&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243;]Searches by<br \/>\nCountries<br \/>\n[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;800&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]Denmark: +114%<br \/>\n[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>Denmark is the country that has seen the biggest year-on-year growth in searches for sustainable fashion, with the highest percentage of searches coming from Copenhagen.<\/li>\n<li>When buying sustainably, Danish shoppers invest in denim.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]Australia: +110%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>In Australia, denim, swimwear and sportswear are among the top performing categories when it comes to sustainable fashion.<\/li>\n<li>As opposed to their European counterparts, who tend to search for \u201csustainable fashion,\u201d Australian shoppers are more interested in \u201cethical fashion:\u201d online searches for \u201cethical\u201d fashion pieces have increased 67% over the past three months.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]Germany: +53%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>In Germany, the majority of eco-conscious fashion searches come from Berlin, where the most searched terms include \u201cfaux fur coats\u201d and \u201cvegan leather jackets.\u201d<\/li>\n<li>When shopping for eco-friendly items, German shoppers turn to parkas and sneakers.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]Spain: +51%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>Spanish shoppers search for eco-friendly sweaters. The most used keyword when searching for cruelty-free products is \u201cvegan.\u201d<br \/>\nThe top performing sustainable brands in Spain are Stella McCartney, Patagonia and Ecoalf.<\/li>\n<li>Demand for the latter \u2014 which has been endorsed by Queen Sof\u00eda of Spain \u2014 has increased by 33% over the past 12 months.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]France: +50%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>In France, the most searched term is \u201cvegan Dr Martens boots,\u201d followed by \u201cvegan Veja sneakers\u201d and \u201cfaux leather trousers.\u201d<\/li>\n<li>After Jean-Paul Gaultier presented his first upcycled Haute Couture collection to mark his retirement, online searches including the keywords \u201crecycle\u201d and \u201cupcycle\u201d collectively went up 25% over the following 24 hours.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]Canada: +30%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>When shopping for environmentally-friendly fashion, Canadian customers are particularly interested in parkas and jeans.<\/li>\n<li>Over the past 3 months, searches for Eileen Fisher\u2019s organic cotton dresses and Patagonia\u2019s jackets have been on the rise.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]Italy: +20%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>Italian shoppers from the Lombardi region are the ones who drive the highest number of eco-friendly fashion searches, with the term \u201ceco fur\u201d being the most used keyword over the past 12 months.<\/li>\n<li>Searches for \u201crecycled fashion\u201d have increased 64% in the past 3 months.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]UK: +17%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>Fashion searches including the keyword \u201corganic\u201d are currently trending in the UK and are up 19% month-on-month. \u201cSecond-hand\u201d and \u201cvegan\u201d are also popular keywords among British shoppers.<\/li>\n<li>Dresses by Reformation, Faithfull the Brand and Maggie Marilyn are the most searched for sustainable products.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]USA: +15%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>\u201cVegan leather\u201d and \u201cvegan shoes\u201d are trending searches among US shoppers.<\/li>\n<li>The product categories driving the most searches are long coats and jackets. Nanushka\u2019s vegan leather puffer jacket was the most searched for product in February.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243;]Russia: +14%[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>Moscow is generating the highest number of searches for sustainable fashion.<\/li>\n<li>Russian customers are especially interested in t-shirts made of organic cotton, as well as vegan leather boots.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;bg-blue color-white&#8221; css=&#8221;.vc_custom_1585671245316{padding-bottom: 72px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;675&#8243; media_width_percent=&#8221;100&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; el_class=&#8221;color-red&#8221;]How are shopping habits evolving? Do you think that brands are changing their behaviours?[\/vc_custom_heading][vc_column_text]<\/p>\n<p>\n<span style=\"font-family: Gza, Times, serif;background:none\">Good On You:<\/span> More and more people are becoming aware of the issues in fashion and are demanding change. In response, brands are taking action \u2013 assessing their social and environmental impacts and setting targets to do better. Importantly, they\u2019re talking about it with their customers too, publishing more information about their practices and promoting sustainable collections. It\u2019s the brands that don\u2019t adapt that run the risk of losing market share.<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; el_class=&#8221;color-red&#8221;]Over the next three years, how do you think sustainability will shape the fashion industry?[\/vc_custom_heading][vc_column_text]<\/p>\n<p>\n<span style=\"font-family: Gza, Times, serif;background:none\">Good On You:<\/span> The current throwaway culture in fashion is inherently unsustainable and needs to change. Innovators are already redesigning business models with sustainable principles like circularity in mind. They\u2019re also educating customers on how to care for, reuse and recycle their clothes over the long run. At Good On You, we envisage a future where people can find out the impact of the brands they want to buy just as easily as they can see the price or size. They are then able to use their purchasing power to make brands, including fast fashion brands, more transparent and committed to sustainable production.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable fashion means protecting the future of our planet and its people when we design, create and wear our clothes.<\/p>\n","protected":false},"author":15,"featured_media":677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20,16,19,18],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2020 Conscious Fashion Report<\/title>\n<meta name=\"description\" content=\"Sustainable fashion means protecting the future of our planet and its people when we design, create and wear our clothes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/en-au\/data\/2020-conscious-fashion-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2020 Conscious Fashion Report\" \/>\n<meta property=\"og:description\" content=\"Sustainable fashion means protecting the future of our planet and its people when we design, create and wear our clothes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lyst.com\/en-au\/data\/2020-conscious-fashion-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Lyst AU\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-02T06:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T15:43:50+00:00\" \/>\n<meta property=\"og:image\" 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