Championed by the likes of Hailey Bieber and Emma Stone, who were both spotted wearing vibrant red loafers, the “unexpected red theory” is now bleeding into our wardrobes. First coined by interior designer Taylor Migliazzo Simon on TikTok, it’s the idea that adding anything red to a room, big or small, will automatically make it look better — and the same can be said when it comes to fashion. This theory underscores the versatility and dynamism of the shade, which becomes a new neutral; no longer relegated to being a mere accent, it takes centre stage.
Dip your toes into the trend by adding small pops of red to your wardrobe, concentrating on accessories like bags, shoes or socks, which you’ll easily be able to style with more neutral colours. Once you feel more comfortable, take inspiration from brands like Hermès, Alexander McQueen and Acne Studios by dialling things up with a head-to-toe fire-hydrant red look.
