Founded in 2017, Paris-born platform 24S quickly broke ground in the world of e-commerce, becoming the ultimate digital destination to shop Parisian style. 24S drew inspiration from the department store Le Bon Marché, the pioneer of the multi-brand shop whose address at 24 rue Sèvres inspired its name.

It’s no secret that French girl style sets a standard for curated simplicity, honouring the timeless nature of refined fashion — but Parisian style is more than just great clothes, chic accessories, and a poised way to wear them. It’s an approach to dressing that gives sentiment and intention to the understated item, allowing them to speak for themselves through a well-balanced ensemble.

Effortless and uncomplicated, the iconic archetype is influenced by modern classicism. The philosophy is simple: cultivate a wardrobe rotation consisting of versatile yet classically acclaimed pieces, detach from ephemeral trends, and instead shift focus on high-quality, lasting fashion. Think Breton stripes, ballet flats, the perfectly tailored trench, a sleek button-down… the list goes on.

So, where to begin? When emulating Parisian style, 24S can help you navigate the endless possibilities, without second guessing. Below, our Lyst Editors curate a quintessential Parisian capsule wardrobe for all occasions.

Courtesy of 24S

For Running Errands

Using fashion classics to create a timeless, yet effortlessly modern outfit is a French super-skill. This look takes the humble tasselled loafer and pairs it with a bright jersey T-shirt, pleated jeans and a leather bag — a combination bound to give a fresh uplift to casual wear.

Celine Paris 70s Cotton T-Shirt

24S

Sandro Wide-Leg Box Pleat Jeans

24S

Maje Miss M Bag

24S

Dior D-Academy Loafers

24S

For Date Night

As a fashion staple that will never go out of style, it’s easy to see why a sleek black dress is always in the Parisian closet. This Celine silk slip dress works well with a pointed closed heel and a contrasting clutch. Finish the look with a thin silk scarf for extra Parisian style points.

Celine Slip Dress

24S

Bottega Veneta Mini Sardine Bag

24S

Gianvito Rossi Ascent Pumps

24S

Max Mara Silk Tie

24S

For Brunch

A structured white blouse adds an element of sophistication to an everyday outfit. Pair yours with heeled Mary Janes, a leather bag and a midi skirt to be instantly transported to the streets of Paris.

Alberta Ferretti Crop Poplin Blouse

24S

Loewe Small Gate Crossbody Bag

24S

Max Mara Editore Midi Skirt

24S

Carel Kina Ballerinas

24S

For the Office

The ballet flats, double breasted blazer and Breton striped T-shirt already tick the necessary boxes for achieving a French-inspired look. Combine with a pair of straight leg jeans for a sharp silhouette.

Ami Paris Double Breasted Jacket

24S

Claudie Pierlot Breton T-Shirt

24S

Filippa K 90s Stretch Jeans

24S

Flattered Camila Ballet Flats

24S

By Amy Jackson