Fashion glimmer: a purchase that sparks joy, pleasure and gratitude.
Meet Balenciaga’s Rodeo bag. Less than a month after its release in February, Balenciaga’s distinctive spin on the classic tote silhouette has already reached ‘It’ status, joining the likes of The Row’s Margaux, Saint Laurent’s Icare, Khaite’s Amelia and Marc Jacobs’ The Tote Bag as a cult bag.
Named after the iconic Beverly Hills shopping district, also home to Balenciaga’s two L.A. flagships, the accessory is more than your average, day-to-day tote bag thanks to its one-of-a-kind construction.
Its tilted shape and front compartment — which is intentionally left open — give the accessory a laissez-faire aesthetic, while the pre-worn pleats, softened piping and raw edges call to mind a favourite item that’s been well-loved and worn every day for an extended period of time.
The discreet logos on the double lock closure system also hint at designer Demna Gvasalia’s newly dialled-down aesthetic, making the Rodeo the perfect accessory if you’ve decided to dip your toe in the quiet luxury trend.
Featured in Balenciaga’s Closet campaign — which sees ambassador Kim Kardashian pose in her own closet in front of her archive of signature Balenciaga bags — the Rodeo is available in three sizes and comes with gold or silver hardware, as well as an assortment of charms.