Vuori

Taking its name from the Finnish word for mountain, Vuori is a performance clothing brand with a West Coast influence.

Founded by professional skateboarder Chris Miller alongside Joe Kudla, the label cites the coastal town of Encinitas in California as inspiration, referencing the community’s active lifestyle and creative scene with its laid-back pieces and contemporary prints. With an emphasis on sustainability, each collection combines high-tech materials with an effortlessly cool edge - think camouflage shorts and graphic T-shirts and hoodies.