South Parade is a contemporary lifestyle brand, offering luxury basics with a street-chic edge. Inspired by pop culture and modern city life, South Parade designs casual and simple silhouettes for laid-back but sophisticated women. Founded by friends, Tania San Miguel and Lorenzo Sefanini, the fashionable duo combined their experience working for some of the biggest names in the industry to create a label that focused on great quality basics with an alternative approach. Blending an emphasis on excellent craftsmanship and a passion for street style, South Parade offers a wide selection of original and trend-led pieces.