The lingerie brand Only Hearts was conceived in 1978 on Columbus Avenue in New York City by Helena Stuart. The label originally started as a small boutique dedicated to all things heart-shaped and quickly grew into a larger label. Incorporating sleepwear, lingerie, shape wear and today, outerwear too, the collections are still based around this original mission, and have a romantic touch. Each garment is still designed and manufactured in New York City, using mesh and lace for the prettiest most feminine aesthetic.