NINETY PERCENT

Established in the eccentric area of Camden in London in 1988 by Para Hamilton and Shafiq Hassan, Ninety Percent is a sustainable, ethically-conscious womenswear label. With deep respect for the planet, the brand opposes fast fashion brands and has all of its clothing brought to life using sustainable fabrics in a factory the brand founded for a small community in Bangladesh. Expect contemporary designs made with love.