Inspired by the desire for fashion to be fun, provide narrative and to challenge conventions, Moschino was created in 1983 by Franco Moschino. Now globally-recognized for playful, tongue-in-cheek designs, witty, irreverent slogans and trompe l’oeil details, the label has become a staple for the audacious and daring.

In 2013, American designer Jeremy Scott became the house's creative director, fully embracing the brand’s heritage while channeling his love for contemporary pop and celebrity culture. This carefree spirit is now evident and celebrated in every Moschino design, from slogan sweatshirts to logo bags.