Levi's

The pivotal moment came in 1873 when Levi Strauss & Co., along with inventor Jacob Davis, received a patent for riveting pants, which made them more durable and therefore creating a new category of workwear. Ever since, Levi’s has invented new fits and washes, alongside its iconic 501 jeans, with a full range of jackets, T-shirts, sweaters and accessories acting as a complementary lifestyle collection.