Nigerian born Duro Olowu launched his label in London and the combination of vibrant African prints and colors and British tailoring and sophistication has had a potent effect on the fashion industry. Just a year after establishing his label, Duro Olowu won the British Fashion Council's New Designer award. The bold prints and a vibrant color palette lie at the heart of the designs from this brand, which are fearless and exciting while also being perennially chic. The seventies styling that the designer incorporates into his looks has also become a trademark and these vintage lines are the perfect canvas for the lively hues and patterns. The ‘Duro’ is Duro Olowu’s signature look, a patchwork, high waisted, boho style dress.