Casual Friday

In a fashion world fixated with evening gowns and statement pieces, Casual Friday veered off on a rote of its own with a vision set on creating a range of easy-to-wear, everyday casuals and basics that are as comfortable as they are practical without sacrificing form and fashion for function. In coining a new phrase - comforchic - and crafting a collection of beautifully laid back wearable style, Casual Friday works every day of the week. Expect chinos, shirts and cotton tees in ice cream shades and rich, ready-to-wear blues.