Having grown up in his mother’s clothing boutique in Amite, Louisiana, Billy Reid is the self-titled lifestyle brand from the eponymous fashion designer.

Focused on creating American classics imbued with a mixture of modern detailing and Southern charm, Billy Reid designs men’s and women’s collections of clothing, shoes, bags and accessories that reflect his heritage. Expect clean lines, wearable silhouettes, and rustic colors underpinned by a dedication to quality craftsmanship and the use of fine fabrics.