Alex Perry on Sale

Entering the world of haute couture in 1992, the designer has since expanded his namesake label to create ready-to-wear, accessories and a bridal line. Producing a collection of floor-skimming gowns, cocktail dresses and structured skirts and tops, the label’s fresh approach to femininity results in dramatic silhouettes, plunging V-necklines and cleverly placed cut-outs. Exposed zips, lace-up detailing and oversized sleeves add a modern edge.