Based on the three fashion pillars of chic, sophisticated and classic, AG Jeans was founded on a desire to create beautiful, modern clothing that would transcend seasonal fashion borders and remain ethically and socially conscious in a modern environment.

Launched in 2000 by denim guru and fashion pioneer Yul Ku, AG Jeans is rooted in its original foundation of producing premium quality denim products and has fostered a reputation for well-crafted jeans and smart casual separates for men and women.