This year, over 200 million people browsed, discovered and shopped on Lyst, and we’ve crunched their searches, views and sales metrics to celebrate the stories that shaped the year in fashion. From the world’s newfound obsession with all things pink to Bella Hadid’s unstoppable rise, here’s what — and who — was trending in 2022.
Brand of the Year
From the viral mini skirt that launched a thousand memes to the celebrity-approved Wander bag, 2022 was Miu Miu’s year. The brand’s ballet flats quickly became its most popular product on Lyst following their release, having been worn by the likes of Sydney Sweeney, Bella Hadid and Rosalía. A simpler, Gen-Z friendly version of its 2016 counterpart, it plays into the balletcore and ‘indie-sleaze’ trends that have been dominating the year. With the highly anticipated return of menswear for FW22 and a SS23 collection that generated over 23 million views on TikTok, Miu Miu was the brand to watch on the runway, and searches for the label increased 34% year-on-year.
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Logo of the Year
In the year that saw Glenn Martens host his first runway show as Creative Director, Diesel repositioned itself as a luxury brand and revived its cultural relevance; and with sustainable denim at its core and a push on accessories from sneakers to belts, the brand has been benefitting from a commercial renaissance. Worn by the likes of Kylie Jenner, Dua Lipa, Rihanna, Julia Fox and Megan Thee Stallion, Diesel’s logo captured the zeitgeist, defining the mood of 2022. In April, the label became one of the hottest brands of the year, entering the Lyst Index for the first time at number 15. In June, its sellout 1DR bag became the most wanted accessory in fashion and saw a 248% increase in searches.
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Trend of the Year
From the rise of Y2K fashion to the highly anticipated release of Greta Gerwig’s Barbie movie, Barbie has become the underlying style muse of the year. A gateway to 2022’s obsession with hot pink, the iconic doll — along with the Barbiecore aesthetic — has developed an uncanny ability to shift retail trends: after pictures of a pink-clad Margot Robbie surfaced in June, searches for all things pink skyrocketed 416%. But the defining pink of the year came courtesy of Valentino. Just a week after the brand’s unique shade of hot pink was presented on its FW23 runway, searches increased 152%. Worn by the hottest celebrities worldwide, the collection has since generated more than 76.9M views on TikTok.
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Collab of the Year
Though the rumors of a collaboration started in February 2021, Jacquemus and Nike didn’t release their 15-piece collection until the end of June 2022, subsequently sending the internet into a frenzy that saw Jacquemus’ website crash multiple times. With a 2,575% rise in searches between the official announcement and its launch, the collaboration between the French maison and sportswear juggernaut sold out within a few minutes, making it the hottest partnership of the year. After it dropped, searches for Jacquemus increased by 55% on Lyst.
Shoe of the Year
A favorite among celebrities and influencers, Birkenstock’s Boston clogs are the hottest shoe of the year, with searches increasing 593% in the first six months of 2022. Retailing at $155, the classic, corked-heeled style became a rare commodity after it went viral on TikTok, selling out across multiple retailers and in multiple colorways throughout the year. Having appeared five times in two years in The Lyst Index, the clog is fast becoming the defining shoe of the post-pandemic fashion era. Worn by the likes of Kendall Jenner, Kaia Gerber and Dakota Johnson, the hard-to-buy shoe can now be found on some resale platforms for more than double its original price tag.
Bag of the Year
The latest entry in the handbag hall of fame, Prada’s Re-nylon Re-edition 2000 mini bag is the brand’s most popular item of the year. With a simple silhouette that plays into the current noughties fashion trend, the mini bag has been adopted by the likes of Dua Lipa, Kendall Jenner, Bella Hadid and Kaia Gerber, perfectly fitting into their functional, post-lockdown wardrobe thanks to its technical fabric. Over the summer, searches for the style increased by 131% and its popularity shot up on TikTok thanks to its Gen Z-friendly ‘90s aesthetic — the hashtag #pradanylonbag generated over 4.2 million views.
Power Dresser
of the Year
Bella Hadid was the most powerful dresser of 2022, and if she wore it, you wanted it: on average, her outfits sparked a 1,900% increase in searches for similar pieces. Leading the Y2K craze with her curated, 2000-inspired looks, the model — who walked in over 35 shows this year alone — inspired a new wave of fashion lovers to adopt and rework the aesthetic. Over the past 12 months, she drove searches for items such as corsets (+70%) and cargo pants (+56%), and made the ultra mini platform UGG boots go viral on TikTok — and immediately sell out — after wearing them in New York in September. In just 24 hours, searches for the style increased +152%.
Fashion power couple of the year
In the year that saw them attend their fair share of PDA-filled red carpet appearances, Kourtney Kardashian and Travis Barker narrowed down their couple style and became known for their sexed-up, punk ensembles, championing brands like Raf Simons, Maison Margiela and Olivier Theyskens. After getting engaged in October 2021, the two first tied the knot in April in an unofficial Las Vegas ceremony, before making it legal a month later at a Santa Barbara courthouse; but it was their lavish Italian wedding weekend that took the cake. Hosted by Dolce & Gabbana, the event generated 8 million views on TikTok under the hashtag #kourtneykardashianwedding, and searches for the Italian brand spiked 114% in the days following the ceremony.
Fashion Show
of the Year
Starring Kim Kardashian, Dua Lipa, Nicole Kidman, Bella Hadid, Naomi Campbell and Selling Sunset’s Christine Quinn, Demna’s second Haute Couture show for Balenciaga — and the maison’s 51st — welcomed fashion lovers into the designer’s dystopian fashion multiverse. Featuring models in plexiglass face shields and speaker “handbags” created in collaboration with Bang & Olufsen, the presentation showcased a wide variety of all-black looks Demna has become known for, denim pieces with a couture twist, and upcycled vintage pieces that made up over 25% of the collection. In the 24 hours following the show, online searches for Balenciaga Couture spiked 525%.
Red carpet moment of the year
For her ninth Met Gala, Kim Kardashian went the extra mile and walked up the famous Met steps in Marilyn Monroe’s ‘Happy Birthday, Mr President’ dress. Accompanied by Pete Davidson, she wore the fragile Bob Mackie design — purchased for $4.8 million in 2016, the most expensive dress ever sold at auction — for a matter of minutes before changing into a replica for the rest of the evening. In the two weeks following the glitzy event, searches for Bob Mackie spiked 456%.
Viral Moment
of the Year
In what became one of the busiest and buzziest fashion seasons of the past few years, Coperni came out on top. To end its SS23 presentation, the Parisian brand collaborated with Fabrican to spray paint a dress on Bella Hadid live on the runway, using innovative spray-on fabric technology developed by Spanish scientist and fashion designer Manel Torres. The unexpected move quickly went viral on TikTok, gathering over 1M views for #CoperniDress videos. In the days following the show, Coperni received a staggering 3,000% increase in searches, making it one of the most searched brands of fashion month.
Royal Fashion Moment of the Year
To close London Fashion Week in September, Richard Quinn presented a SS23 collection dedicated to Queen Elizabeth II, who, back in 2018, famously attended his runway show to present him with the inaugural Queen Elizabeth II Award for British Design. To pay tribute to Her Majesty following her passing, the British designer created 23 black looks in just 10 days. Featuring a series of voluminous mourning gowns accessorized with lace veils and beaded tiaras — and with archive footage of the Queen playing in the background — the collection paid homage to the late monarch in the most fashionable way.
TikTok Aesthetic of the Year
This year, TikTok continued to take over the fashion discourse. Generating over 308 million views on the short-video platform, the ‘weird girl’ aesthetic saw influencers like @tinyjewishgirl showcasing kitschy accessories, mixing patterns and textures, and generally experimenting with their wardrobes. Drawing inspiration from various ‘core’ aesthetics, the ‘weird girl’ look blurs the lines between trends and offers a new take on maximalism. Tied to the recent launch of Heaven by Marc Jacobs — for which searches spiked 376% in June after Kendall Jenner wore one of its colorful dresses — this aesthetic capitalizes on ‘90s nostalgia, a trend that has been embraced by It girls around the world.
Weird and Wonderful Moment of the Year
Carrie Bradshaw’s sartorial influence lives on. While filming season two of ‘And Just Like That…’, Sarah Jessica Parker was photographed holding JW Anderson’s 3D printed pigeon clutch, which was first released as part of the brand’s FW22 menswear collection. Sold out across multiple retailers, the $890 accessory now comes with a waiting list and has become the brand’s most viewed product on Lyst — searches increased 488% in the first week of October.
Screen Style Moment of the Year
With more than 101.7M views for videos tagged with #revengedress on TikTok, the fifth season of Netflix’s hit series The Crown has introduced Princess Diana as a fashion icon to a whole new generation. Just a day after pictures of Elizabeth Debicki as Princess Diana wearing the gown were released, searches for black off-the-shoulder dresses increased 58% on Lyst, while demand for black dresses with a sweetheart neckline skyrocketed 103%. Designed by Greek designer Christina Stambolian, it had sat unworn in the princess’s wardrobe for three years and has since become one of the most iconic LBDs in fashion history.
Progressive Moment of the Year
While big sustainability initiatives took a backseat in 2022, Patagonia founder Yvon Chouinard made the bold and impactful decision to transfer his ownership of the company — which is valued at about $3 billion — to the Patagonia Purpose Trust in September. A specially designed trust and nonprofit organization, it was created to preserve the label’s independence and ensure that all of its profits are used to combat climate change. Following the news, searches for Patagonia products increased 42% on Lyst.
Digital Fashion Moment of the Year
Gaming is a big, yet still relatively untapped opportunity for fashion, but brands have started dipping their virtual toes further in — and video games have become one of high-fashion’s favorite new playgrounds. Blurring the lines between physical and digital, Lacoste launched a powerful collaboration with Minecraft in March; demand for the 30-piece apparel collection — for which the iconic crocodile logo got a Y2K makeover — soared 1,011% following its release.
Rising Star of
the Year
Between high-profile campaigns for Miu Miu and Tory Burch, two Emmy nominations, new roles in Barbarella and Marvel’s Madame Web, as well as magazine covers for Time, The Hollywood Reporter and Cosmopolitan, Sydney Sweeney has had a busy year. The youngest Women in Hollywood honoree of 2022, the 25-year-old has become fashion’s new muse thanks to her impeccable off-screen style, which includes brands like Reformation, Rodarte, Saint Laurent, Rokh, Balmain and Tom Ford.
Rising Star of
the Year
Between high-profile campaigns for Miu Miu and Tory Burch, two Emmy nominations, new roles in Barbarella and Marvel’s Madame Web, as well as magazine covers for Time, The Hollywood Reporter and Cosmopolitan, Sydney Sweeney has had a busy year. The youngest Women in Hollywood honoree of 2022, the 25-year-old has become fashion’s new muse thanks to her impeccable off-screen style, which includes brands like Reformation, Rodarte, Saint Laurent, Rokh, Balmain and Tom Ford.
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