{"id":9512,"date":"2022-04-27T07:50:16","date_gmt":"2022-04-27T06:50:16","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?post_type=the_lyst_index&#038;p=9512"},"modified":"2022-06-01T14:57:56","modified_gmt":"2022-06-01T13:57:56","slug":"q122","status":"publish","type":"the_lyst_index","link":"https:\/\/www.lyst.com\/data\/the-lyst-index\/q122\/","title":{"rendered":"Fashion Marches Forward"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>This quarter\u2019s Lyst Index is proof of fashion\u2019s existence in these turbulent times. It tells the stories of what the world wants to wear, and the brands that shape that narrative.<\/p>\n","protected":false},"author":15,"featured_media":9562,"template":"","meta":{"footnotes":""},"categories":[88],"acf":{"intro_background_image":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/indexq12022_main_8.jpg","this_quarter":"Q1 2022","intro_text_block":"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products.\r\n\r\nLyst is a fashion technology company and premium shopping app, used by more than 160 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.","previous_quarter":"Q4 2021","hottest_brands_section_title":"Hottest Brands","brand_1":"<a href=\"https:\/\/www.lyst.com\/designer\/balenciaga\/\">Balenciaga<\/a>","brand_2":"<a href=\"https:\/\/www.lyst.com\/designer\/gucci\/\">Gucci<\/a>","brand_3":"<a href=\"https:\/\/www.lyst.com\/designer\/louis-vuitton\/\">Louis Vuitton<\/a>","brand_4":"<a href=\"https:\/\/www.lyst.com\/designer\/prada\/\">Prada<\/a>","brand_5":"<a href=\"https:\/\/www.lyst.com\/designer\/valentino\/\">Valentino<\/a>","brand_6":"<a href=\"https:\/\/www.lyst.com\/designer\/dior\/\">Dior<\/a>","brand_7":"<a href=\"https:\/\/www.lyst.com\/designer\/moncler\/\">Moncler<\/a>","brand_8":"<a href=\"https:\/\/www.lyst.com\/designer\/bottega-veneta\/\">Bottega Veneta<\/a>","brand_9":"<a href=\"https:\/\/www.lyst.com\/designer\/fendi\/\">Fendi<\/a>","brand_10":"<a href=\"https:\/\/www.lyst.com\/designer\/miu-miu\/\">Miu Miu<\/a>","brand_11":"<a href=\"https:\/\/www.lyst.com\/designer\/off-white-co-virgil-abloh\/\">Off-White<\/a>","brand_12":"<a href=\"https:\/\/www.lyst.com\/designer\/burberry\/\">Burberry<\/a>","brand_13":"<a href=\"https:\/\/www.lyst.com\/designer\/loewe\/\">Loewe<\/a>","brand_14":"<a href=\"https:\/\/www.lyst.com\/designer\/versace\/\">Versace<\/a>","brand_15":"<a href=\"https:\/\/www.lyst.com\/designer\/diesel\/\">Diesel<\/a>","brand_16":"<a href=\"https:\/\/www.lyst.com\/designer\/rick-owens\/\">Rick Owens<\/a>","brand_17":"<a href=\"https:\/\/www.lyst.com\/designer\/adidas\/\">Adidas<\/a>","brand_18":"<a href=\"https:\/\/www.lyst.com\/designer\/saint-laurent\/\">Saint Laurent<\/a>","brand_19":"<a href=\"https:\/\/www.lyst.com\/designer\/nike\/\">Nike<\/a>","brand_20":"<a href=\"https:\/\/www.lyst.com\/designer\/alexander-mcqueen\/\">Alexander McQueen<\/a>","previous_rank_brand_1":"1","previous_rank_brand_2":"2","previous_rank_brand_3":"4","previous_rank_brand_4":"3","previous_rank_brand_5":"11","previous_rank_brand_6":"6","previous_rank_brand_7":"5","previous_rank_brand_8":"10","previous_rank_brand_9":"7","previous_rank_brand_10":"20","previous_rank_brand_11":"\u2013","previous_rank_brand_12":"12","previous_rank_brand_13":"14","previous_rank_brand_14":"9","previous_rank_brand_15":"46","previous_rank_brand_16":"25","previous_rank_brand_17":"21","previous_rank_brand_18":"8","previous_rank_brand_19":"13","previous_rank_brand_20":"15","brand_text_1":"<ul>\r\n<li>Presented F\/W \u201822 Snowstorm show in Paris<\/li> \r\n<li>Unveiled new London flagship on Bond Street<\/li>\r\n<li>Released campaign featuring Kim Kardashian and Justin Bieber<\/li>\r\n<\/ul>","brand_text_2":"<ul>\r\n<li>Released second drop of The North Face x Gucci collection<\/li>\r\n<li>Reported revenue growth had accelerated 32% in the fourth quarter<\/li>\r\n<li>Revealed <a style=\"color:#000\" href=\"https:\/\/www.lyst.com\/shop\/trends\/adidas-x-gucci-collab-clothing\/\">Adidas collaboration<\/a> in F\/W \u201822 runway show<\/li>\r\n<\/ul>","brand_text_3":"<ul>\r\n<li>Presented Virgil Abloh\u2019s final show<\/li>\r\n<li>Announced raising prices due to increased manufacturing costs<\/li>\r\n<li>Inaugurated two new ateliers in France, ramping up production<\/li>\r\n<\/ul>","brand_text_4":"<ul>\r\n<li>Reported 41% surge in full-price sales<\/li>\r\n<li>Appointed Hunter Schaffer as the face of Spring \u201822 campaign<\/li>\r\n<li>Designed sports outfits for Riders Republic game<\/li>\r\n<\/ul>","brand_text_5":"<ul>\r\n<li>Presented F\/W \u201822 collection that was entirely pink and black<\/li>\r\n<li>Launched first conscious-driven sneaker<\/li>\r\n<li>Zendaya starred in Spring \u201822 campaign<\/li>\r\n<\/ul>","brand_text_6":"<ul>\r\n<li>Teased a collaboration with Birkenstock <\/li>\r\n<li>Reopened the newly revamped megastore on Avenue Montaigne<\/li>\r\n<li>Teamed up with Technogym on a range of sleek sports equipment<\/li>\r\n<\/ul>","brand_text_7":"<ul>\r\n<li>Reported revenues surpassing 2 billion euros<\/li>\r\n<li>Committed to phasing out animal fur by 2024<\/li>\r\n<li>Appointed Victoria Song as the face of Moncler Grenoble\u2018s new capsule collection<\/li>\r\n<\/ul>","brand_text_8":"<ul>\r\n<li>Took over the Great Wall of China with a digital screen<\/li>\r\nMatthieu Blazy presented his first collection for the house<\/li>\r\nLaunched first ever app ahead of the F\/W \u201822 show<\/li>\r\n<\/ul>","brand_text_9":"<ul>\r\n<li>Opened Milan Fashion Week with Y2K-inspired collection<\/li>\r\n<li>Teamed up with Ledger for luxury crypto wallet accessories line<\/li>\r\n<li>Unveiled \u2018The Fendi Set,\u2019 a tribute book by Vogue photographer Nikolai von Bismarck<\/li>\r\n<\/ul>","brand_text_10":"<ul>\r\n<li>Micro mini skirt set achieved viral fashion moment<\/li> \r\n<li>Released Miu Miu x New Balance 574 sneakers<\/li>\r\n<li>Revived menswear in F\/W \u201822 show after 13 years<\/li>\r\n<\/ul>","brand_text_11":"<ul>\r\n<li>Presented Abloh\u2019s final Off-White collection<\/li>\r\n<li>Made TikTok debut to stream 'Spaceship Earth' show<\/li>\r\n<li>Released Off-White\u2122 x Church\u2019s shoe, one of Abloh\u2019s final collabs<\/li>\r\n<\/ul>","brand_text_12":"<ul>\r\n<li>Held first physical show since the pandemic<\/li>\r\n<li>Teamed up with Supreme for a Spring \u201822 collab<\/li>\r\n<li>Opened a new flagship in Paris<\/li>\r\n<\/ul>","brand_text_13":"<ul>\r\n<li>Launched capsule collection with running brand On<\/li> \r\n<li>Teamed up with Studio Ghibli for Spirited Away collab<\/li>\r\n<li>Presented F\/W \u201822 collection in Paris<\/li>\r\n<\/ul>","brand_text_14":"<ul>\r\n<li>Appointed Emmanuel Gintzburger as CEO<\/li>\r\n<li>Donatella Versace starred in the S\/S \u201822 campaign alongside Bella and Gigi Hadid<\/li>\r\n<li>Appointed Maluma face of the men\u2019s S\/S \u201822 campaign<\/li>\r\n<\/ul>","brand_text_15":"<ul>\r\n<li>Held first show by Glenn Martens in Milan<\/li>\r\n<li>Worn by Julia Fox, Megan Thee Stallion, Kylie Jenner and Dua Lipa among others<\/li>\r\n<li>Announced D:VERSE NFT collection<\/li>\r\n<\/ul>","brand_text_16":"<ul>\r\n<li>Introduced new Drkstar Chuck 70 colourways<\/li>\r\n<li>Dropped third Champion collection <\/li>\r\n<li>Launched a limited edition collaboration with Aesop<\/li>\r\n<\/ul>","brand_text_17":"<ul>\r\n<li>Unveiled collaboration with Gucci at Milan fashion week<\/li>\r\n<li>Launched collection in re-nylon with Prada<\/li>\r\n<li>Released Ivy Heart capsule collection with Ivy Park for Valentine\u2019s Day<\/li>\r\n<\/ul>","brand_text_18":"<ul>\r\n<li>Reported rapid growth in both sales and profit throughout Q4<\/li>\r\n<li>Took over 6 Paris museums in celebration of the 60th anniversary<\/li>\r\n<li>Joined forces with Chanel on tackling plagiarism<\/li>\r\n<\/ul>","brand_text_19":"<ul>\r\n<li>Collaboration \u2018Air Force 1\u2019 sneaker sold for $25 million in record breaking Sotheby\u2019s auction<\/li> \r\n<li>Filed trademark infringement lawsuit against StockX NFTs<\/li>\r\n<li>Dropped third Nike apparel collection with Naomi Osaka <\/li>\r\n<\/ul>","brand_text_20":"<ul>\r\n<li>Returned to New York for F\/W \u201822 show after more than 20 years<\/li>\r\n<li>Unveiled the Lucia: The Jewelled Satchel concept video<\/li>\r\n<li>Released S\/S \u201822 film Chasing Storms, directed and created by Sophie Muller<\/li>\r\n<\/ul>","next_10_hottest_brands_button_text":"Show the next 10 hottest brands","report_title_1":"Fashion Marches Forward","report_text_1":"<p>Three months is a long time in fashion. When season two of Euphoria dropped in January, with 26.6 million hashtags for #euphoriafashion on TikTok, a surge in fun, fantasy fashion searches had us predicting post-pandemic party vibes. Fast forward to March, and the mood was much more sombre. \u201cIn a time like this, fashion loses its relevance and its actual right to exist\u201d wrote Demna, in a statement issued before Balenciaga\u2019s Fall\/Winter 2022 show. The international fashion community had gathered IRL for the first time in two years, watching high-octane runway shows, while war unfolded in Ukraine. <\/p>\n<p>This quarter\u2019s Lyst Index is proof of fashion\u2019s existence in these turbulent times. It tells the stories of what the world wants to wear, and the brands that shape that narrative. Retaining the number one spot as the world\u2019s hottest brand, Balenciaga is re-writing the rules of what it means to be a luxury fashion brand today, and supercharging customer intent in the process. In terms of generating brand heat, social buzz and hard sales around key product, Demna\u2019s Balenciaga seems untouchable right now; demand for the brand on Lyst spiked 108% this quarter.<\/p>\n<p>However, after months of relative stability amongst the Top 20 brands cohort, there\u2019s movement in the Index. Thanks to a buzzy show moment, and a number of celeb appearances on the likes of Dua Lipa, Rihanna and Megan Thee Stallion, Glenn Marten\u2019s Diesel climbs 31 positions to enter The Lyst Index for the first time, at number 15. Miu Miu rockets up 10 places; its viral mini-skirt moment causing a 400% increase in searches for the brand over the last three months. Adidas re-enters at number 17, a <a href=\"https:\/\/www.lyst.com\/shop\/trends\/adidas-x-gucci-collab-shoes\/\">collaboration with Gucci<\/a> spiking demand for both brands. <\/p>\n<p>Rick Owens lands at number 16, jumping 9 places, after a 6 month period outside the top 20. The Rick Owens shopper tribe is growing fast; global searches for the brand jumped 68% this quarter. The Converse collaboration sneakers, now in their fourth season, are popular (this quarter\u2019s release, the DRKStar Chuck 70, was the brand\u2019s hottest product), but demand for Rick\u2019s signature draped tailoring is rising too. Can Rick Owens retain its cult outsider appeal if its aesthetic becomes a mainstream fashion moment? <\/p>\n<p>Meanwhile, the lists of the top products reflect fashion\u2019s current obsession with Y2K youth culture and the eclectic, somewhat erratic, influence of TikTok trends. This quarter\u2019s collection of products is truly a melange of divergent brands and styles, with less of an overarching narrative than we\u2019ve seen in previous editions of the Index. 12 out of the 20 top products this quarter are footwear, but it\u2019s a heady mix, encompassing Moon Boots, UGGs and heels. Loafers make the men\u2019s list for the second quarter in a row, with demand now up 87% over the last year. In number one position on the women's list, sculptural platform boots by Naked Wolfe, as seen all over TikTok (the hashtag #nakedwolfe has 111.2 million views) and on Hailey Bieber, Kourtney Kardashian and Rosal\u00eda. In uncertain times, the dynamic energy of youth culture continues to inspire and power the new fashion narrative.\"<\/p>\n","report_title_2":"","report_text_2":"","pull_quote_1_number":"108%","pull_quote_1_text":"increase in searches for Balenciaga on Lyst over the quarter","pull_quote_2_number":"","pull_quote_2_text":"","hottest_products_section_title":"Hottest Products","hottest_products_section_intro_text":"<p>To find the world\u2019s hottest products, Lyst\u2019s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colours for styles, and take into account global demand per volume of stock available.<\/p>\n","hottest_womens_products_block_title":"Hottest Women\u2019s Products","womens_product_name_1":"Naked Wolfe knee-thigh heeled boots","womens_product_name_2":"UGG Classic ultra mini boot","womens_product_name_3":"Miu Miu miniskirt","womens_product_name_4":"Moon Boot\u00ae Icon nylon snow boots","womens_product_name_5":"Tot\u00eame embroidered scarf jacket","womens_product_name_6":"New Balance 327","womens_product_name_7":"Acne Studios checked scarf","womens_product_name_8":"Valentino Garavani Tan-go platform pump","womens_product_name_9":"Loewe anagram tank top","womens_product_name_10":"Diesel 1956 straight jeans with boots","womens_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_01-sm.jpg","womens_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_02-sm.jpg","womens_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_03-sm.jpg","womens_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_04-sm.jpg","womens_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_05-sm.jpg","womens_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_06-sm.jpg","womens_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_07-sm.jpg","womens_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_08-sm.jpg","womens_product_image_9":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_09-sm.jpg","womens_product_image_10":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/women_q12022_10-sm.jpg","hottest_mens_products_block_title":"Hottest Men's Products","mens_product_name_1":"New Balance P550 Aim\u00e9 Leon Dore","mens_product_name_2":"Prada Triangle shoulder bag","mens_product_name_3":"The North Face 1996 Retro Nuptse Jacket","mens_product_name_4":"Balenciaga Defender sneakers","mens_product_name_5":"Adidas Originals Gazelle sneakers","mens_product_name_6":"Clarks Wallabee boots","mens_product_name_7":"Prada leather loafers","mens_product_name_8":"Nike Sportswear Air Max cargo trousers","mens_product_name_9":"PANGAIA 365 Signature Hoodie","mens_product_name_10":"Fear Of God The California","mens_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_01-sm.jpg","mens_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_02-sm.jpg","mens_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_03-sm.jpg","mens_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_04-sm.jpg","mens_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_05-sm.jpg","mens_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_06-sm.jpg","mens_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_07-sm.jpg","mens_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_08-sm.jpg","mens_product_image_9":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_09-sm.jpg","mens_product_image_10":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/mens_q12022_10-sm.jpg","email_section_background":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/04\/q12022_footer_5.jpg","email_section_text":"<p>To request information or images relating to the Lyst Index please contact press@lyst.com<\/p>\n<p>Sign up here to receive the next instalment direct to your inbox.<\/p>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lyst Index: Fashion&#039;s Hottest Brands and Products Q1 2022<\/title>\n<meta name=\"description\" content=\"The Lyst Index is the industry\u2019s quarterly report that ranks fashion\u2019s hottest brands and products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q122\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lyst Index: Fashion&#039;s Hottest Brands and Products Q1 2022\" \/>\n<meta property=\"og:description\" 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