{"id":8880,"date":"2022-01-26T07:50:17","date_gmt":"2022-01-26T07:50:17","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?post_type=the_lyst_index&#038;p=8880"},"modified":"2022-10-25T17:57:19","modified_gmt":"2022-10-25T16:57:19","slug":"q421","status":"publish","type":"the_lyst_index","link":"https:\/\/www.lyst.com\/data\/the-lyst-index\/q421\/","title":{"rendered":"Fashion Mourns Virgil Abloh"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>This quarter The Lyst Index \u2013 and the fashion world \u2013 lost one of its brightest stars with the tragic death of Virgil Abloh, founder of Off-White and creative director of menswear at Louis Vuitton.<\/p>\n","protected":false},"author":15,"featured_media":8885,"template":"","meta":{"footnotes":""},"categories":[88],"acf":{"intro_background_image":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/indexq42021_AKS6652.jpg","this_quarter":"Q4 2021","intro_text_block":"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products.\r\n \r\nLyst is a global fashion shopping platform, used by more than 160 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.","previous_quarter":"Q3 2021","hottest_brands_section_title":"Hottest Brands","brand_1":"<a href=\"https:\/\/www.lyst.com\/designer\/balenciaga\/\">Balenciaga<\/a>","brand_2":"<a href=\"https:\/\/www.lyst.com\/designer\/gucci\/\">Gucci<\/a>","brand_3":"<a href=\"https:\/\/www.lyst.com\/designer\/prada\/\">Prada<\/a>","brand_4":"<a href=\"https:\/\/www.lyst.com\/designer\/louis-vuitton\/\">Louis Vuitton<\/a>","brand_5":"<a href=\"https:\/\/www.lyst.com\/designer\/moncler\/\">Moncler<\/a>","brand_6":"<a href=\"https:\/\/www.lyst.com\/designer\/dior\/\">Dior<\/a>","brand_7":"<a href=\"https:\/\/www.lyst.com\/designer\/fendi\/\">Fendi<\/a>","brand_8":"<a href=\"https:\/\/www.lyst.com\/designer\/saint-laurent\/\">Saint Laurent<\/a>","brand_9":"<a href=\"https:\/\/www.lyst.com\/designer\/versace\/\">Versace<\/a>","brand_10":"<a href=\"https:\/\/www.lyst.com\/designer\/bottega-veneta\/\">Bottega Veneta<\/a>","brand_11":"<a href=\"https:\/\/www.lyst.com\/designer\/valentino\/\">Valentino<\/a>","brand_12":"<a href=\"https:\/\/www.lyst.com\/designer\/burberry\/\">Burberry<\/a>","brand_13":"<a href=\"https:\/\/www.lyst.com\/designer\/nike\/\">Nike<\/a>","brand_14":"<a href=\"https:\/\/www.lyst.com\/designer\/loewe\/\">Loewe<\/a>","brand_15":"<a href=\"https:\/\/www.lyst.com\/designer\/alexander-mcqueen\/\">Alexander McQueen<\/a>","brand_16":"<a href=\"https:\/\/www.lyst.com\/designer\/jacquemus\/\">Jacquemus<\/a>","brand_17":"<a href=\"https:\/\/www.lyst.com\/designer\/balmain\/\">Balmain<\/a>","brand_18":"<a href=\"https:\/\/www.lyst.com\/designer\/dolce-gabbana\/\">Dolce &amp; Gabbana<\/a>","brand_19":"<a href=\"https:\/\/www.lyst.com\/designer\/givenchy\/\">Givenchy<\/a>","brand_20":"<a href=\"https:\/\/www.lyst.com\/designer\/miu-miu\/\">Miu Miu<\/a>","previous_rank_brand_1":"1","previous_rank_brand_2":"2","previous_rank_brand_3":"4","previous_rank_brand_4":"5","previous_rank_brand_5":"11","previous_rank_brand_6":"3","previous_rank_brand_7":"9","previous_rank_brand_8":"10","previous_rank_brand_9":"8","previous_rank_brand_10":"7","previous_rank_brand_11":"13","previous_rank_brand_12":"12","previous_rank_brand_13":"6","previous_rank_brand_14":"15","previous_rank_brand_15":"16","previous_rank_brand_16":"19","previous_rank_brand_17":"18","previous_rank_brand_18":"20","previous_rank_brand_19":"17","previous_rank_brand_20":"24","brand_text_1":"<ul>\r\n<li>Collaborated with <i>The Simpsons<\/i> for S\/S \u201822 show<\/li>\r\n<li>Unveiled F\/W \u201822 collection with The Lost Tapes video<\/li>\r\n<li>Designer Demna Gvasalia celebrated at CFDA Awards<\/li>\r\n<\/ul>","brand_text_2":"<ul>\r\n<li>Held Love Parade show on Hollywood Boulevard<\/li>\r\n<li>The Hacker Project with Balenciaga released<\/li>\r\n<li>Collaborated with The North Face for a second drop<\/li>\r\n<\/ul>","brand_text_3":"<ul>\r\n<li>Launched cinema-inspired holiday campaign<\/li>\r\n<li>Announced road to net zero climate strategy<\/li>\r\n<li>Bucket hat challenge went viral on TikTok<\/li>\r\n<\/ul>","brand_text_4":"<ul>\r\n<li>Presented Virgil Abloh\u2019s final collection in Miami<\/li>\r\n<li>Appointed <i>Squid Game<\/i> star HoYeon Jung as ambassador<\/li>\r\n<li>Shared progress on sustainability goals<\/li>\r\n<\/ul>","brand_text_5":"<ul>\r\n<li>Topped Dow Jones Sustainability Indices for Textile, Apparel and Luxury Goods<\/li>\r\n<li>Launched first ever fragrances<\/li>\r\n<li>Collaborated with Fortnite, Hoka and Evian<\/li>\r\n<\/ul>","brand_text_6":"<ul>\r\n<li>Launched first ski capsule collection<\/li>\r\n<li>Held men\u2019s F\/W \u201822 show in London<\/li>\r\n<li>Appointed athletes Emma Raducanu and Kylian Mbapp\u00e9 as ambassadors<\/li>\r\n<\/ul>","brand_text_7":"<ul>\r\n<li>Collaborated with Kim Kardashian\u2019s SKIMS<\/li>\r\n<li>Designer Kim Jones celebrated at The Fashion Awards<\/li>\r\n<li>Opened new Milan boutique in Galleria Vittorio Emanuele II<\/li>\r\n<\/ul>","brand_text_8":"<ul>\r\n<li>Held Art Basel exhibition with artist Sho Shibuya<\/li>\r\n<li>Collaborated with SUPER73 on electric bike<\/li>\r\n<li>Launched winter campaign shot by Juergen Teller<\/li>\r\n<\/ul>","brand_text_9":"<ul>\r\n<li>Launched Versace on Ice holiday campaign<\/li>\r\n<li>Bella Hadid face of Virtus bags campaign<\/li>\r\n<li>Opened new boutique in San Diego<\/li>\r\n<\/ul>","brand_text_10":"<ul>\r\n<li>Appointed Matthieu Blazy creative director<\/li>\r\n<li>Celebrated Italian artisans in Bottega for bottegas campaign<\/li>\r\n<li>Presented S\/S \u201822 collection with show in Detroit<\/li>\r\n<\/ul>","brand_text_11":"<ul>\r\n<li>Presented S\/S \u201822 Rendez-Vous collection in Paris<\/li>\r\n<li>Held Re-Signify Part Two exhibition in Beijing<\/li>\r\n<li>Launched Valentino Vintage resale initiative<\/li>\r\n<\/ul>","brand_text_12":"<ul>\r\n<li>Appointed Jonathan Akeroyd as CEO<\/li>\r\n<li>Unveiled Imagined Landscape pop-up in Jeju Island, Korea<\/li>\r\n<li>Announced 45% increase in revenue to pre-pandemic levels<\/li>\r\n<\/ul>","brand_text_13":"<ul>\r\n<li>Acquired virtual fashion start-up RTFKT<\/li>\r\n<li>Created Nikeland virtual world with Roblox<\/li>\r\n<li>Opened LeBron James Innovation Center on its Oregon HQ campus<\/li>\r\n<\/ul>","brand_text_14":"<ul>\r\n<li>Launched Amazona bag campaign worldwide<\/li>\r\n<li>Opened boutiques in Lisbon and Paris<\/li>\r\n<li>Dressed Zendaya for Women in Film Awards<\/li>\r\n<\/ul>","brand_text_15":"<ul>\r\n<li>Held S\/S \u201822 show in London starring Naomi Campbell<\/li>\r\n<li>Announced arts education initiative in East London<\/li>\r\n<li>Supported youth creativity in Welsh communities<\/li>\r\n<\/ul>","brand_text_16":"<ul>\r\n<li>Opened 24\/24 vending machine-inspired boutique in Paris<\/li>\r\n<li>Collaborated with VanMoof on electric bicycle<\/li>\r\n<li>Launched Pink 2 holiday capsule collection<\/li>\r\n<\/ul>","brand_text_17":"<ul>\r\n<li>Created capsule collection for Netflix\u2019s <i>The Harder They Fall<\/i><\/li>\r\n<li>Dressed Angelia Jolie, Lil Nas X and Elle Fanning on the red carpet<\/li>\r\n<li>Presented installation with (RED) at Art Basel<\/li>\r\n<\/ul>","brand_text_18":"<ul>\r\n<li>Set $6million sale record for fashion NFTs<\/li>\r\n<li>Launched first home decor line, Dolce &amp; Gabbana Casa<\/li>\r\n<li>Dressed Mariah Carey for her Apple TV+ Christmas special<\/li>\r\n<\/ul>","brand_text_19":"<ul>\r\n<li>Held S\/S \u201822 show in Paris with performance by Young Thug<\/li>\r\n<li>Released NFTs with artist Chito<\/li>\r\n<li>Unveiled pre-fall '22, revisiting tailoring heritage<\/li>\r\n<\/ul>","brand_text_20":"<ul>\r\n<li>Showed S\/S \u201822 in Paris, featuring micro mini skirts<\/li>\r\n<li>Worn by Hailey Bieber, Emma Corrin and Emily Ratajkowski<\/li>\r\n<li>Unveiled Nuit campaign featuring rising actors<\/li>\r\n<\/ul>","next_10_hottest_brands_button_text":"Next 10 hottest brands","report_title_1":"Fashion mourns<br>Virgil Abloh","report_text_1":"<p>This quarter The Lyst Index \u2013 and the fashion world \u2013 lost one of its brightest stars with the tragic death of Virgil Abloh, founder of Off-White and creative director of menswear at Louis Vuitton. The volume of tributes from both industry insiders and consumers reflected the immense impact and following which Abloh, 41, had built in a relatively short space of time. In the 18 quarters The Lyst Index has been running, Off-White has taken the number one position in the hottest brands list 5 times. The only brand to achieve more number one positions is Gucci, and the only other brands ever to have made the top spot are Balenciaga and Nike \u2013 all larger and longer-established labels. <\/p>\n<p>From his social-first approach to building and engaging a community, to his innate understanding of what younger luxury consumers want, to the way he broke down barriers in the industry increasing diversity and representation, Abloh leaves a giant gap and will be greatly missed. Off-White is not included in the hottest brands ranking this quarter while the company comes to terms with the loss of its founder but some of the <a href=\"#additional-product-list\">label\u2019s greatest hits<\/a> from previous Lyst Index reports are below.<\/p>\n<p>Elsewhere in the fourth quarter, on-screen style continued to set the agenda. The release of <i>House of Gucci<\/i> helped to make Gucci\u2019s 1953 Horsebit loafers the hottest men\u2019s product, while TV series <i>Succession<\/i>, <i>And Just Like That<\/i>, <i>Emily in Paris<\/i> and even <i>Squid Game<\/i> all drove significant demand for items and styles worn by the protagonists. Balenciaga retains its position as hottest brand in the world for the second successive quarter, with <i>The Simpsons<\/i> collaboration for its S\/S \u201822 show in October setting social media ablaze and ushering in a new era of <a href=\"https:\/\/www.highsnobiety.com\/p\/merchtainment\/\" target=\"_blank\">fashion as entertainment<\/a>. Towards the end of quarter, Balenciaga unveiled its F\/W \u201822 collection with a VHS-style video.<\/p>\n<p>The relationship between sport and fashion continued to grow, with major luxury brands appointing athletes as ambassadors, and releasing new outdoors, active and ski collections. The \u2018gorpcore\u2019 trend has remained popular throughout the year, with an uptick in the fourth quarter as consumers sought technical outerwear and footwear that can withstand the elements. Among the quarter\u2019s hottest products, Prada\u2019s Re-Nylon bucket hat (propelled by a TikTok challenge that garnered billions of views), The Frankie Shop\u2019s quilted jacket, Arc\u2019Teryx\u2019s Alpha SV jacket and balaclavas from Miu Miu and Stone Island all speak to this movement. With health and political uncertainty rising again, a survivalist element began to filter into fashion too.<\/p>\n<p>At the other end of the spectrum, the festive season brought an increase in demand for partywear. While going-out styles have diversified in recent quarters, to include categories such as party knitwear and party pyjamas, Nensi Dojaka\u2019s sheer tulle bustier top, Gucci and Balenciaga\u2019s The Hacker Project crystal jacket (worn by Beyonc\u00e9) and Saint Laurent\u2019s 68 crystal-embellished boots (seen on Hailey Bieber) were among the most-wanted specific items. It seems that dressing up is far from dead.<\/p>\n<p>As a second tumultuous year drew to a close, and some brands grappled with supply chain issues, initiatives with NFTs and gaming platforms made headlines. Brands began to experiment with metaverse-inspired virtual experiences and commerce, while the future for fashion more broadly seems to lie in entertainment, collaboration and community. <\/p>\n","report_title_2":"","report_text_2":"","pull_quote_1_number":"5","pull_quote_1_text":"Number of times Off-White topped The Lyst Index across just 3 years","pull_quote_2_number":"","pull_quote_2_text":"","hottest_products_section_title":"Hottest Products","hottest_products_section_intro_text":"<p>To find the world\u2019s hottest products, Lyst\u2019s formula filters more than eight million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. We group colours for styles, and take into account global demand per volume of stock available.<\/p>\n","hottest_womens_products_block_title":"Hottest Women's Products","womens_product_name_1":"Balenciaga Neo Classic small bag","womens_product_name_2":"Prada Re-Nylon bucket hat","womens_product_name_3":"The Frankie Shop Teddy quilted jacket","womens_product_name_4":"Gucci + Balenciaga The Hacker Project crystal jacket","womens_product_name_5":"Prada padded nylon slip-on shoes","womens_product_name_6":"Nensi Dojaka tulle bustier top","womens_product_name_7":"Valentino Garavani VLogo signature reversible belt","womens_product_name_8":"Saint Laurent 68 boots","womens_product_name_9":"Miu Miu crochet hood and face covering","womens_product_name_10":"UGG Tazz slippers","womens_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_01.jpg","womens_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_02.jpg","womens_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_03.jpg","womens_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_04.jpg","womens_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_05.jpg","womens_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_06.jpg","womens_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_07.jpg","womens_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_08.jpg","womens_product_image_9":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_09.jpg","womens_product_image_10":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/womens_q4-2021_v3_10.jpg","hottest_mens_products_block_title":"Hottest Men's Products","mens_product_name_1":"Gucci 1953 Horsebit loafers","mens_product_name_2":"Omega Seamaster Diver 300 Watch","mens_product_name_3":"Prada Re-Nylon puffer jacket","mens_product_name_4":"Moncler Cuvellier short down jacket","mens_product_name_5":"Fear of God ESSENTIALS hoodie","mens_product_name_6":"Off-White Out of Office sneakers","mens_product_name_7":"Arc\u2019teryx Alpha SV jacket","mens_product_name_8":"Adidas YEEZY NSTL boots","mens_product_name_9":"The North Face NSE III Tent mules","mens_product_name_10":"Stone Island ribbed wool balaclava","mens_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_01.jpg","mens_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_02.jpg","mens_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_03.jpg","mens_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_04.jpg","mens_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_05.jpg","mens_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_06.jpg","mens_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_07.jpg","mens_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_08.jpg","mens_product_image_9":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_09.jpg","mens_product_image_10":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/mens_q4-2021_v3_10.jpg","email_section_background":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/q42021_footer_2-scaled.jpg","email_section_text":"<p>To request information or images relating to the Lyst Index please contact press@lyst.com<\/p>\n<p>Sign up here to receive the next instalment direct to your inbox.<\/p>\n","additional_products_block_title":"A look back at some of Off-White\u2019s biggest hits from The Lyst Index","additional_product_name_1":"<span>Q1 2018<\/span><br>Diag hoodie","additional_product_name_2":"<span>Q2 2018<\/span><br>Industrial belt","additional_product_name_3":"<span>Q2 2018<\/span><br>Arrows T-shirt","additional_product_name_4":"<span>Q3 3018<\/span><br>Denim jacket","additional_product_name_5":"<span>Q2 2019<\/span><br>Jitney bag","additional_product_name_6":"<span>Q1 2020<\/span><br>Arrow face mask","additional_product_name_7":"<span>Q2 2020<\/span><br>Vulcanised sneakers","additional_product_name_8":"<span>Q2 2021<\/span><br>Virgil sunglasses","additional_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_01.jpg","additional_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_02.jpg","additional_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_03.jpg","additional_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_04.jpg","additional_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_05.jpg","additional_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_06.jpg","additional_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_07.jpg","additional_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2022\/01\/off-white_q4-2021_v2_08.jpg","report_image_1":false,"breakout_brands_title":"","breakout_brands_intro":"","breakout_brands_name_1":"","breakout_brands_name_2":"","breakout_brands_name_3":"","breakout_brands_description_1":"","breakout_brands_description_2":"","breakout_brands_description_3":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lyst Index: Fashion&#039;s Hottest Brands and Products Q4 2021<\/title>\n<meta name=\"description\" content=\"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products. 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