{"id":8397,"date":"2021-10-20T07:55:37","date_gmt":"2021-10-20T06:55:37","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?post_type=the_lyst_index&#038;p=8397"},"modified":"2022-01-14T16:30:28","modified_gmt":"2022-01-14T16:30:28","slug":"q321","status":"publish","type":"the_lyst_index","link":"https:\/\/www.lyst.com\/data\/the-lyst-index\/q321\/","title":{"rendered":"Runway Shows and Red Carpets Return"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In-person fashion shows made a comeback in the third quarter, while star-studded events including the Met Gala, the Emmys and the VMAs generated buzz. <\/p>\n","protected":false},"author":15,"featured_media":8592,"template":"","meta":{"footnotes":""},"categories":[88],"acf":{"intro_background_image":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/main-img_q321.jpg","this_quarter":"Q3 2021","intro_text_block":"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.","previous_quarter":"Q2 2021","hottest_brands_section_title":"Hottest Brands","brand_1":"<a href=\"https:\/\/www.lyst.com\/designer\/balenciaga\/\">Balenciaga<\/a>","brand_2":"<a href=\"https:\/\/www.lyst.com\/designer\/gucci\/\">Gucci<\/a>","brand_3":"<a href=\"https:\/\/www.lyst.com\/designer\/dior\/\">Dior<\/a>","brand_4":"<a href=\"https:\/\/www.lyst.com\/designer\/prada\/\">Prada<\/a>","brand_5":"<a href=\"https:\/\/www.lyst.com\/designer\/louis-vuitton\/\">Louis Vuitton<\/a>","brand_6":"<a href=\"https:\/\/www.lyst.com\/designer\/nike\/\">Nike<\/a>","brand_7":"<a href=\"https:\/\/www.lyst.com\/designer\/bottega-veneta\/\">Bottega Veneta<\/a>","brand_8":"<a href=\"https:\/\/www.lyst.com\/designer\/versace\/\">Versace<\/a>","brand_9":"<a href=\"https:\/\/www.lyst.com\/designer\/fendi\/\">Fendi<\/a>","brand_10":"<a href=\"https:\/\/www.lyst.com\/designer\/saint-laurent\/\">Saint Laurent<\/a>","brand_11":"<a href=\"https:\/\/www.lyst.com\/designer\/moncler\/\">Moncler<\/a>","brand_12":"<a href=\"https:\/\/www.lyst.com\/designer\/burberry\/\">Burberry<\/a>","brand_13":"<a href=\"https:\/\/www.lyst.com\/designer\/valentino\/\">Valentino<\/a>","brand_14":"<a href=\"https:\/\/www.lyst.com\/designer\/off-white-co-virgil-abloh\/\">Off-White\u2122<\/a>","brand_15":"<a href=\"https:\/\/www.lyst.com\/designer\/loewe\/\">Loewe<\/a>","brand_16":"<a href=\"https:\/\/www.lyst.com\/designer\/alexander-mcqueen\/\">Alexander McQueen<\/a>","brand_17":"<a href=\"https:\/\/www.lyst.com\/designer\/givenchy\/\">Givenchy<\/a>","brand_18":"<a href=\"https:\/\/www.lyst.com\/designer\/balmain\/\">Balmain<\/a>","brand_19":"<a href=\"https:\/\/www.lyst.com\/designer\/jacquemus\/\">Jacquemus<\/a>","brand_20":"<a href=\"https:\/\/www.lyst.com\/designer\/dolce-gabbana\/\">Dolce &amp; Gabbana<\/a>","previous_rank_brand_1":"6","previous_rank_brand_2":"1","previous_rank_brand_3":"2","previous_rank_brand_4":"5","previous_rank_brand_5":"4","previous_rank_brand_6":"3","previous_rank_brand_7":"8","previous_rank_brand_8":"10","previous_rank_brand_9":"11","previous_rank_brand_10":"9","previous_rank_brand_11":"7","previous_rank_brand_12":"12","previous_rank_brand_13":"15","previous_rank_brand_14":"13","previous_rank_brand_15":"16","previous_rank_brand_16":"14","previous_rank_brand_17":"17","previous_rank_brand_18":"18","previous_rank_brand_19":"19","previous_rank_brand_20":"25","brand_text_1":"<ul>\r\n<li>Returned to haute couture after 53 years<\/li>\r\n<li>Doubled down on the metaverse with Fortnite collaboration<\/li>\r\n<li>Teamed up with Kanye West for his Donda album launch<\/li>\r\n<\/ul>","brand_text_2":"<ul>\r\n<li>Launched Vault digital store, based on the house\u2019s past, present and future<\/li>\r\n<li>Reported 86% revenue increase for Q2<\/li>\r\n<li>Trailer for unaffiliated House of Gucci movie released<\/li>\r\n<\/ul>","brand_text_3":"<ul>\r\n<li> Held runway shows for haute couture and S\/S \u201922<\/li>\r\n<li>Christian Dior: Designer of Dreams exhibition opened in NY<\/li>\r\n<li>Announced new partnership with Paris Saint-Germain football club<\/li>\r\n<\/ul>","brand_text_4":"<ul><li>Presented S\/S \u201922 collection live from Milan and Shanghai <\/li>\r\n<li>Reported 66% revenue increase for first half<\/li>\r\n<li>Announced Jake Gyllenhaal as face of new fragrance campaign<\/li><\/ul>","brand_text_5":"<ul><li>Released mobile game to celebrate founder\u2019s 200th birthday<\/li>\r\n<li>Collaborated with Fornasetti on a capsule collection<\/li>\r\n<li>Launched Horizon Bluetooth speaker<\/li><\/ul>","brand_text_6":"<ul><li>Announced debut Serena Williams Design Crew collection<\/li>\r\n<li>Reported 16% revenue increase<\/li>\r\n<li>Expanded Rise retail concept with new flagship in Seoul<\/li><\/ul>","brand_text_7":"<ul><li>Announced S\/S \u201922 will be shown in Detroit<\/li>\r\n<li>Reported 69% revenue increase for Q2<\/li>\r\n<li>Viral celebrity dressing moments included Hailey Bieber and Kendall Jenner<\/li><\/ul>","brand_text_8":"<ul><li>Unveiled surprise \u2018Fendace\u2019 collection with Fendi<\/li>\r\n<li>S\/S \u201922 show featured Dua Lipa, Gigi Hadid  and Naomi Campbell<\/li>\r\n<li>Dressed Lil Nas X for the Met Gala<\/li><\/ul>","brand_text_9":"<ul><li>Teamed up with Versace on a special collection<\/li>\r\n<li>Kim Jones presented his second haute couture collection for the house<\/li>\r\n<li>Announced eyewear partnership with Th\u00e9lios<\/li><\/ul>","brand_text_10":"<ul><li>Held S\/S \u201922 show in Paris, inspired by Paloma Picasso<\/li>\r\n<li>Showed men\u2019s S\/S \u201922 collection in Venice<\/li>\r\n<li>Reported 119% revenue increase for Q2<\/li><\/ul>","brand_text_11":"<ul><li>Alicia Keys hosted Mondogenius 2021 show<\/li>\r\n<li>Reported 118% revenue increase for Q2<\/li>\r\n<li>Opened second Milan flagship store in Galleria Vittorio Emanuele II<\/li><\/ul>","brand_text_12":"<ul><li>Naomi Campbell featured in TB Summer Monogram campaign<\/li>\r\n<li>Reported 98% retail revenue increase for Q1<\/li>\r\n<li>Opened new flagship store at No.1 Sloane Street, London<\/li><\/ul>","brand_text_13":"<ul><li>Held haute couture show in Venice, partnering with 17 artists<\/li>\r\n<li>Created hoodie in support of UNICEF\u2019s vaccine delivery efforts<\/li>\r\n<li>Lady Gaga wore haute couture look in NYC<\/li><\/ul>","brand_text_14":"<ul><li>LVMH acquired a 60% stake in the brand<\/li>\r\n<li>F\/W \u201821 show included a performance by MIA<\/li>\r\n<li>Virgil Abloh created a capsule collection for the Met<\/li><\/ul>","brand_text_15":"<ul><li>Launched new Goya bag<\/li>\r\n<li>Announced musician Kim Hyun-ah as ambassador<\/li>\r\n<li>Kicked off fifth edition of Loewe Foundation Craft Prize<\/li><\/ul>","brand_text_16":"<ul><li>Introduced new house graphic, McQueen Graffiti<\/li>\r\n<li>Unveiled men\u2019s S\/S \u201922 collection inspired by poet William Blake<\/li>\r\n<li>Launched new McQueen Roses installation at Bond Street flagship<\/li><\/ul>","brand_text_17":"<ul><li>Resort \u201922 collection included collaboration with artist Chito<\/li>\r\n<li>Dressed Beyonc\u00e9 and Jay Z for their About Love Tiffany &amp; Co campaign <\/li>\r\n<li>Announced eyewear partnership with Th\u00e9lios<\/li><\/ul>","brand_text_18":"<ul><li>Hosted Balmain Festival in Paris in partnership with (RED)<\/li>\r\n<li>Partnered with UK TV network Channel 4 on drama series \u2018Fracture\u2019<\/li>\r\n<li>Dressed Zendaya for the Venice Film Festival<\/li>\r\n<\/ul>","brand_text_19":"<ul><li>Held La Montagne runway show in Paris featuring Bella Hadid<\/li>\r\n<li>Revealed Kendall Jenner as face of F\/W \u201921 campaign<\/li>\r\n<li>Launched Le Ciuciu bag<\/li><\/ul>","brand_text_20":"<ul><li>Celebrities including Jennifer Lopez attended Alta Sartoria show in Venice<\/li>\r\n<li>Held S\/S \u201922 show celebrating the 2000s<\/li>\r\n<li>Organised workshops for students with Istituto Marangoni<\/li><\/ul>","next_10_hottest_brands_button_text":"Next 10 hottest brands","report_title_1":"Runway Shows and Red Carpets Return","report_text_1":"<p>In-person fashion shows made a comeback in the third quarter, while star-studded events including the Met Gala, the Emmys and the VMAs generated buzz. Consumers attended more social gatherings and sought dressier styles, as well as resort wear. Despite the Delta variant rising and travel remaining constrained, demand for fashion was strong. Revenue surpassed pre-pandemic levels at major luxury brands, and the ongoing shift to ecommerce continued apace. <\/p>\n<p>Balenciaga is the hottest brand in the world, following an energetic quarter in which the Kering-owned house reintroduced haute couture, collaborated with the video game Fortnite, and teamed up with Kanye West for the launch of his Donda album. Celebrities including Rihanna and Kim Kardashian wore Balenciaga to the Met Gala, catalysing countless memes and social media posts. Searches for the brand spiked 505% following the event.<\/p>\n<p>Sporting moments including the Olympic Games and the US Open also inspired consumers during the quarter. The Nike sneakers worn by Emma Raducanu are the 4th hottest women\u2019s product, with searches for Nike <a href=\"https:\/\/www.lyst.com\/shop\/trends\/mens-tennis-shoes\/\">tennis shoes<\/a> rising 86% after the teenage player won the title. At the other end of the footwear spectrum, searches for high heels increased 177% compared to the same quarter in 2020, as demand for going-out styles grew. Versace\u2019s towering Medusa Aevitas platforms, worn by celebrities including Ariana Grande, Beyonc\u00e9 and Dua Lipa, are the 2nd hottest women\u2019s product.<\/p>\n<p>Topping the women\u2019s hottest products list is Prada\u2019s raffia tote bag. Influencers posted numerous Prada bags on social media throughout the quarter, including versions in nylon, terry and with crystal embellishment, but the raffia style captured shoppers\u2019 imaginations. The bag also aligns with the Tik-Tok craze for crochet, as trends continue to emerge from social media first.<\/p>\n<p>On the men\u2019s hottest products list, a pair of <a href=\"https:\/\/www.lyst.com\/shop\/mens-yeezy-shoes\/\">Yeezy shoes<\/a> takes top spot for the second consecutive quarter. The Yeezy foam runners first dropped last summer, but searches spiked 411% in the third quarter this year. The increase was driven by the release of two new colours, as well as the continued surge in demand for rubber and resin footwear. Similarly, shoppers converted to practical, <a href=\"https:\/\/www.lyst.com\/shop\/mens-slip-ons\/\">slip-on shoes<\/a> earlier in the pandemic, and are now seeking evolved silhouettes and styles. Bottega Veneta\u2019s terry slides and JW Anderson\u2019s chain mules are both included in the women\u2019s hottest products list, while brands such as Birkenstock and Crocs remain popular. <\/p>\n<p>With some festivals back on, and the phenomenon of \u2018<a href=\"https:\/\/www.thecut.com\/2021\/09\/new-york-dopamine-dressing.html\" target=\"_blank\" rel=\"noopener\">dopamine dressing<\/a>\u2019 observed during the quarter, beaded jewelry was a breakout category, with searches rising 229%. Roxanne Assoulin\u2019s bracelet set makes the women\u2019s hottest products list, while Eliou\u2019s Circus necklace features in the men\u2019s ranking. A similarly free-spirited aesthetic is embodied by Emma Brewin\u2019s furry bucket hat, which closes the women\u2019s list, and ERL\u2019s quilted jacket, which is the 5th hottest men\u2019s product. LA-based ERL is worn by celebrities including A$AP Rocky and Justin Bieber, with its key styles frequently selling out across multiple retailers.<\/p>\n<p>As we enter the final and key commercial quarter of the year, brands will be hoping that consumers opt for a \u2018revenge\u2019 holiday season of increased spending, with luxury goods\u2019 share-of-wallet not reduced by outlays on travel or experiences. Despite continued uncertainty in the world, the signals for the industry look promising. <\/p>\n","report_title_2":"","report_text_2":"","pull_quote_1_number":"505%","pull_quote_1_text":"Increase in searches for Balenciaga following the Met Gala at which celebrities including Rihanna and Kim Kardashian wore the brand","pull_quote_2_number":"","pull_quote_2_text":"","hottest_products_section_title":"Hottest Products","hottest_products_section_intro_text":"<p>To find the world\u2019s hottest products, Lyst\u2019s formula filters more than eight million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. We group colours for styles, and take into account global demand per volume of stock available.<\/p>\n","hottest_womens_products_block_title":"Hottest Women\u2019s Products","womens_product_name_1":"Prada raffia tote bag","womens_product_name_2":"Versace Medusa Aevitas platform pumps","womens_product_name_3":"Bottega Veneta terry slides","womens_product_name_4":"Nike React Vapor NXT sneakers","womens_product_name_5":"JW Anderson chain loafer mules","womens_product_name_6":"Balenciaga Le Cagole bag","womens_product_name_7":"Jacquemus La Maille Pral\u00f9 cardigan","womens_product_name_8":"Roxanne Assoulin bracelet set","womens_product_name_9":"Tot\u00eame striped sweater","womens_product_name_10":"Emma Brewin bucket hat","womens_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321_01.jpg","womens_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321_02.jpg","womens_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__03.jpg","womens_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__04.jpg","womens_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__05.jpg","womens_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__06.jpg","womens_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__07.jpg","womens_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__08.jpg","womens_product_image_9":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__09.jpg","womens_product_image_10":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/womens_Q321__10.jpg","hottest_mens_products_block_title":"Hottest Men\u2019s Products","mens_product_name_1":"Adidas YEEZY foam runner shoes","mens_product_name_2":"Oakley Radar\u00ae EV Path\u00ae sunglasses","mens_product_name_3":"Prada Cloudbust Thunder sneakers","mens_product_name_4":"Telfar shopping bag","mens_product_name_5":"ERL quilted down jacket","mens_product_name_6":"Valentino VLTN T-shirt","mens_product_name_7":"On Running Cloud sneakers","mens_product_name_8":"Jacquemus Le Bob Gadjo hat","mens_product_name_9":"Eliou Circus beaded necklace","mens_product_name_10":"Pangaia text print sweatshirt","mens_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__01.jpg","mens_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__02.jpg","mens_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__03.jpg","mens_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__04.jpg","mens_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__05.jpg","mens_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__06.jpg","mens_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__07.jpg","mens_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__08.jpg","mens_product_image_9":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__09.jpg","mens_product_image_10":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/mens_Q321__10.jpg","email_section_background":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/footer-img_q321.jpg","email_section_text":"<p>To request information or images relating to the Lyst Index please contact press@lyst.com<\/p>\n<p>Sign up here to receive the next instalment direct to your inbox.<\/p>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lyst Index: Fashion\u2019s Hottest Brands and Products Q3 2021<\/title>\n<meta name=\"description\" content=\"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q321\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lyst Index: Fashion\u2019s Hottest Brands and Products Q3 2021\" \/>\n<meta property=\"og:description\" content=\"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products. 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