{"id":11358,"date":"2023-10-11T07:55:28","date_gmt":"2023-10-11T06:55:28","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?post_type=the_lyst_index&#038;p=11358"},"modified":"2023-10-11T10:29:10","modified_gmt":"2023-10-11T09:29:10","slug":"q323","status":"publish","type":"the_lyst_index","link":"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/","title":{"rendered":"It\u2019s Miu Miu\u2019s Moment"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Miu Miu is the hottest brand in the world, moving into the number one spot for the first time. In its 30th anniversary year, Miuccia Prada\u2019s playful line has surpassed \u2018big sister\u2019 Prada\u2019s brand heat, thanks to global demand for hero products including ballet flats and the Arcadie bag.<\/p>\n","protected":false},"author":15,"featured_media":11388,"template":"","meta":{"footnotes":""},"categories":[88],"acf":{"intro_background_image":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/Miu-Miu-clp-F23-089_landing_v2-scaled.jpg","this_quarter":"Q3 2023","intro_text_block":"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers\u2019 behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.","previous_quarter":"Q2 2023","hottest_brands_section_title":"Hottest Brands","brand_1":"Miu Miu","brand_2":"Loewe","brand_3":"Prada","brand_4":"Bottega Veneta","brand_5":"Versace","brand_6":"Saint Laurent","brand_7":"Moncler","brand_8":"Valentino","brand_9":"Jacquemus","brand_10":"Burberry","brand_11":"Diesel","brand_12":"Gucci","brand_13":"Dior","brand_14":"Balenciaga","brand_15":"Dolce & Gabbana","brand_16":"Louis Vuitton","brand_17":"Skims","brand_18":"Fendi","brand_19":"JW Anderson","brand_20":"Ferragamo","previous_rank_brand_1":"4","previous_rank_brand_2":"1","previous_rank_brand_3":"2","previous_rank_brand_4":"5","previous_rank_brand_5":"3","previous_rank_brand_6":"7","previous_rank_brand_7":"8","previous_rank_brand_8":"6","previous_rank_brand_9":"15","previous_rank_brand_10":"14","previous_rank_brand_11":"13","previous_rank_brand_12":"9","previous_rank_brand_13":"10","previous_rank_brand_14":"16","previous_rank_brand_15":"12","previous_rank_brand_16":"11","previous_rank_brand_17":"17","previous_rank_brand_18":"19","previous_rank_brand_19":"20","previous_rank_brand_20":"\u2013","brand_text_1":"<ul><li>Released first Church\u2019s x Miu Miu collaboration<\/li>\r\n<li>Launched Miu Miu Women\u2019s Tales Committee<\/li>\r\n<li>Hosted Miu Miu Summer Club event in Malibu<\/li><\/ul>","brand_text_2":"<ul><li>Released FW23 campaigns featuring Taylor Russell, Tang Wei & Jamie Dornan<\/li>\r\n<li>Launched Squeeze bag<\/li>\r\n<li>Named Yang Mi global brand ambassador<\/li><\/ul>\r\n","brand_text_3":"<ul><li>Hosted 10th edition of Prada Mode in Seoul<\/li>\r\n<li>Collaborated with flower kiosks for FW23 campaign<\/li>\r\n<li>Debuted Arqu\u00e9 shoulder bag<\/li><\/ul>\r\n","brand_text_4":"<ul><li>Supported launch of new art publishing project, Magma<\/li>\r\n<li>Launched Orbit sneaker<\/li>\r\n<li>Presented SS24 collection in Milan<\/li><\/ul>\r\n","brand_text_5":"<ul><li>Wiped Instagram for launch of FW23 collection<\/li>\r\n<li>Dropped new Greca Goddess bag<\/li>\r\n<li>Sponsored The Albies in partnership with The Clooney Foundation<\/li><\/ul>\r\n","brand_text_6":"<ul><li>Reported 7% growth in revenue in first half of 2023<\/li>\r\n<li>Released FW23 campaign featuring Kate Moss, Hailey Bieber & Zo\u00eb Kravitz<\/li>\r\n<li>Commissioned fireworks installation by Cai Guo-Qiang in Japan<\/li><\/ul>\r\n","brand_text_7":"<ul><li>Announced double-digit growth in Q2<\/li>\r\n<li>Launched Moncler Re\/Icons<\/li>\r\n<li>Presented Moncler Genius collection with Pharrell Williams<\/li><\/ul>\r\n","brand_text_8":"<ul><li>Kaia Gerber opened Haute Couture \u2018Valentino Un Ch\u00e2teau\u2019 show<\/li>\r\n<li>Launched Valentino Garavani VLogo Moon bag<\/li>\r\n<li>Partnered with Sleep No More in China for Black Tie collection<\/li><\/ul>\r\n","brand_text_9":"<ul><li>Tapped Gigi Hadid as face of Le Chouchou campaign<\/li>\r\n<li>Created bespoke look for Beyonc\u00e9\u2019s world tour<\/li>\r\n<li>Worn by Kourtney Kardashian, Selena Gomez & Hailey Bieber<\/li><\/ul>","brand_text_10":"<ul><li>Launched Daniel Lee\u2019s first collection in stores<\/li>\r\n<li>Announced series of global city takeovers, starting in London<\/li>\r\n<li>Presented SS24 runway collection during LFW<\/li><\/ul>\r\n","brand_text_11":"<ul><li>Created custom looks for Beyonc\u00e9\u2019s Renaissance world tour<\/li>\r\n<li>Launched Find the D FW23 campaign<\/li>\r\n<li>Invited 7,000 people to SS24 show in Milan<\/li><\/ul>\r\n","brand_text_12":"<ul><li>Marco Bizzarri stepped down as CEO<\/li>\r\n<li>Presented Sabato De Sarno\u2019s debut collection in Milan<\/li>\r\n<li>Dropped Gucci Valigeria campaign starring Kendall Jenner and Bad Bunny<\/li><\/ul>\r\n","brand_text_13":"<ul><li>Dropped NFC-chipped B33 sneakers<\/li>\r\n<li>Opened \u2018Lady Dior Celebration\u2019 exhibition in Seoul<\/li>\r\n<li>Released Dior Toujours bag<\/li><\/ul>\r\n","brand_text_14":"<ul><li>Named Isabelle Huppert and PP Krit Amnuaydechkorn brand ambassadors<\/li>\r\n<li>Staged haute couture show in Paris<\/li>\r\n<li>Unveiled exhibition showcasing archives of Crist\u00f3bal Balenciaga in Paris<\/li><\/ul>\r\n","brand_text_15":"<ul><li>Presented Alta Moda collection in Puglia<\/li>\r\n<li>Named Doyoung face of the men\u2019s FW23 campaign<\/li>\r\n<li>Won a CNMI Sustainable Fashion Award<\/li><\/ul>\r\n","brand_text_16":"<ul><li>Unveiled FW23 campaign starring BTS\u2019 J-Hope<\/li>\r\n<li>Created custom looks for Beyonc\u00e9\u2019s world tour<\/li>\r\n<li>Opened a Discord channel<\/li><\/ul>\r\n","brand_text_17":"<ul><li>Reached $4 billion valuation<\/li>\r\n<li>Released swimwear campaign starring Carmen Electra and Jenny McCarthy<\/li>\r\n<li>Tapped Madelaine Petsch for cotton collection<\/li><\/ul>\r\n","brand_text_18":"<ul><li>Launched high jewelry line<\/li>\r\n<li>Dropped Fendi Astrology capsule collection<\/li>\r\n<li>Released the C\u2019mon satchel bag<\/li><\/ul>\r\n","brand_text_19":"<ul><li>Teamed up with Roger Federer for collection with Uniqlo<\/li>\r\n<li>Opened \u2018On Foot\u2019 exhibition during London Fashion Week<\/li>\r\n<li>Dropped frog clutch<\/li><\/ul>\r\n","brand_text_20":"<ul><li>Named Jeno brand ambassador in Korea<\/li>\r\n<li>Released FW23 \u2018New Renaissance\u2019 campaign<\/li>\r\n<li>Maximilian Davis nominated for British Womenswear Designer of the Year by BFC<\/li><\/ul>\r\n","next_10_hottest_brands_button_text":"Next 10 hottest brands","report_title_1":"It\u2019s Miu Miu\u2019s Moment","report_text_1":"<p>Miu Miu is the hottest brand in the world, moving into the number one spot for the first time.  In its 30th anniversary year, Miuccia Prada\u2019s playful line has surpassed \u2018big sister\u2019 Prada\u2019s brand heat, thanks to global demand for hero products including ballet flats and the Arcadie bag. With over 223 million views on TikTok and a campaign starring Emma Corrin, Ethel Cain and Zaya Wade, Miu Miu\u2019s Fall Winter line has had a strong impact on sales. The logo cashmere cardigan, this quarter\u2019s second hottest product, has quickly reached \u2018It\u2019 status and is causing a halo effect for the category: searches for cardigans are up 44%. In a quarter heavily influenced by the clamorous social buzz of runway season, it\u2019s worth noting that Miu Miu has jumped three positions without even factoring in its Spring Summer 24 fashion show in Paris (which took place after the September Lyst Index quarterly reporting cut-off). <\/p>\n<p>Jacquemus climbs six places into 9th position, its highest ranking since The Lyst Index began. Through its unique brand storytelling and viral VR marketing campaigns \u2014 which include a giant, blow-up version of its Le Bambino bag floating in the sea and a ballerina boat \u2014 Jacquemus is tapping into the power of social media to drive engagement and demand for its products; searches for the label increased 17% this quarter. Burberry is also among the fastest risers in the Hottest Brands list, jumping four places into 10th position. A year after Daniel Lee\u2019s appointment as Chief Creative Officer, Burberry has built positive momentum with the release of Lee\u2019s first collection in stores and smart local brand activations during London Fashion Week. Ferragamo enters the Hottest Brands ranking for the first time, with new designer Maximilian Davis and celebrity endorsements from Gigi Hadid and Solange Knowles driving social buzz. Breakout Brand Helmut Lang is also benefiting from a new vision under new creative director Peter Do.  <\/p>\n<p>Have we hit the Tabi tipping point? Maison Margiela\u2019s cult shoe is the world\u2019s hottest product this quarter. In an explosive (and organic) viral fashion moment, the saga of the Tabi Swiper saw over 178M TikTok users become invested in the story of @Nextlevellexuss, whose Tabis were stolen by her Tinder date. While the Tabi has long been a \u2018high fashion\u2019 statement purchase and an enduring symbol of the brand for those in the know, Tabi searches spiked a huge 342% in September. Can the cult shoe retain its authentic appeal once it goes mainstream? It can be done; Tory Burch is executing a successful transformation from commercial to cult. Moving fast outside of the Top 20, shoppers have responded well to the aesthetic shift from Millennial-era preppiness to the more elevated #NewBurch look. Endorsed by Bella Hadid, Emily Ratajkowski and Phoebe Bridgers, searches on Lyst are up 15% this quarter, and the Tory Burch pierced mules enter this quarter\u2019s Hottest Products list in third place. <\/p>\n<p>Fashion and sport partnerships hit fever pitch this Summer. In July, LVMH announced it would be sponsoring the 2024 Olympic Games in Paris; an unprecedented global stage on which to position its brands at the pinnacle of excellence. The FW23 Martine Rose x Nike collaboration dropped just in time for the women\u2019s World Cup, continuing Rose\u2019s ongoing partnership with Nike and the Lionesses. A 70% spike in searches for the new iterations of the already popular Shox MR4 Mule shoe made the hybrid sneaker-mule the fourth hottest product this quarter. Meanwhile in an American football fashion crossover, The Lyst Index data shows the Taylor Swift effect is real. On top of driving Travis Kelce\u2019s jersey sales by <a href=\"https:\/\/fortune.com\/2023\/09\/26\/taylor-swift-travis-kelce-kansas-city-chiefs-jersey-sales\/\" target=\"_blank\">nearly 400%<\/a>, the singer\u2019s appearance at a Kansas City Chiefs football game has sent searches for New Balance 550 sneakers \u2014 which she wore as part of her red and white outfit \u2014 soaring 44%. In the days following the game, the sneakers sold out online and have since appeared on resale sites for up to three times their original $110 price.<\/p>\n","report_title_2":"","report_text_2":"","pull_quote_1_number":"342%","pull_quote_1_text":"The increase in searches for Maison Margiela Tabi shoes in September","pull_quote_2_number":"","pull_quote_2_text":"","report_image_1":false,"breakout_brands_title":"Breakout Brands","breakout_brands_intro":"<p>The Hottest Brands list ranks fashion\u2019s power players, delivering consistent brand heat and sales volume on a global scale. Our Breakout Brands cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory outside the Top 20.<\/p>\n","breakout_brands_name_1":"Tory Burch","breakout_brands_name_2":"Helmut Lang","breakout_brands_name_3":"Poster Girl","breakout_brands_description_1":"<ul><li>Nominated for Womenswear Designer of the Year by CFDA<\/li>\r\n<li><strong>Trending Product:<\/strong> Ella tote bag<\/li>\r\n<li><strong>Worn by:<\/strong> Bella Hadid, Suki Waterhouse & Emily Ratajkowski<\/li>\r\n<li><strong>Searches up:<\/strong> 15% this quarter<\/li><\/ul>","breakout_brands_description_2":"<ul><li>Peter Do unveiled his debut collection<\/li>\r\n<li><strong>Trending Product:<\/strong> Stencil hoodie<\/li>\r\n<li><strong>Worn by:<\/strong> Hari Nef & Tiffany Young<\/li>\r\n<li><strong>Searches up:<\/strong> 19% this quarter<\/li><\/ul>","breakout_brands_description_3":"<ul><li>Unveiled SS24 collection<\/li>\r\n<li><strong>Trending Product:<\/strong> Feathered Tulia trousers<\/li>\r\n<li><strong>Worn by:<\/strong> Winnie Harlow, Dua Lipa & Kylie Kenner<\/li>\r\n<li><strong>Searches up:<\/strong> 10% this quarter<\/li><\/ul>","hottest_products_section_title":"Hottest Products","hottest_products_section_intro_text":"<p>To find the world\u2019s hottest products, Lyst\u2019s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available.<\/p>\n","hottest_womens_products_block_title":"Hottest Products","womens_product_name_1":"Maison Margiela Tabi Mary Jane","womens_product_name_2":"Miu Miu cardigan","womens_product_name_3":"COS quilted bag","womens_product_name_4":"Nike x Martine Rose Shox MR4 Mule","womens_product_name_5":"Birkenstock Arizona","womens_product_name_6":"Tory Burch pierced mules","womens_product_name_7":"Loewe Puzzle tote","womens_product_name_8":"New Balance 550","womens_product_name_9":"Prada 3D flower heels","womens_product_name_10":"Acne sunglasses","womens_product_image_1":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_01.jpg","womens_product_image_2":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_02.jpg","womens_product_image_3":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_03_black.jpg","womens_product_image_4":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_04.jpg","womens_product_image_5":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_05_brown.jpg","womens_product_image_6":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_06.jpg","womens_product_image_7":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_07.jpg","womens_product_image_8":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_08.jpg","womens_product_image_9":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_09.jpg","womens_product_image_10":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-2023-products_10.jpg","hottest_mens_products_block_title":"","mens_product_name_1":"","mens_product_name_2":"","mens_product_name_3":"","mens_product_name_4":"","mens_product_name_5":"","mens_product_name_6":"","mens_product_name_7":"","mens_product_name_8":"","mens_product_name_9":"","mens_product_name_10":"","mens_product_image_1":false,"mens_product_image_2":false,"mens_product_image_3":false,"mens_product_image_4":false,"mens_product_image_5":false,"mens_product_image_6":false,"mens_product_image_7":false,"mens_product_image_8":false,"mens_product_image_9":false,"mens_product_image_10":false,"email_section_background":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/q3-23-cos-footer.jpg","email_section_text":"<p>To request information or images relating to the Lyst Index please contact press@lyst.com<\/p>\n<p>Sign up here to receive the next instalment direct to your inbox.<\/p>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lyst Index \u2013 Fashion\u2019s Hottest Brands and Products Q3 2023<\/title>\n<meta name=\"description\" content=\"Miu Miu is the hottest brand in the world, moving into the number one spot for the first time. In its 30th anniversary year, Miuccia Prada\u2019s playful line has surpassed \u2018big sister\u2019 Prada\u2019s brand heat, thanks to global demand for hero products including ballet flats and the Arcadie bag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lyst Index \u2013 Fashion\u2019s Hottest Brands and Products Q3 2023\" \/>\n<meta property=\"og:description\" content=\"Miu Miu is the hottest brand in the world, moving into the number one spot for the first time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/\" \/>\n<meta property=\"og:site_name\" content=\"Lyst Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lyst\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T09:29:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/ogp-q323.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1216\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Lyst Index \u2013 Fashion\u2019s Hottest Brands and Products Q3 2023\" \/>\n<meta name=\"twitter:description\" content=\"Miu Miu is the hottest brand in the world, moving into the number one spot for the first time.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2023\/10\/ogp-q323.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@lyst\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/\"},\"author\":{\"name\":\"Emily Power\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/person\/da6acee3d8fd42d996e9b105a54d15e8\"},\"headline\":\"It\u2019s Miu Miu\u2019s Moment\",\"datePublished\":\"2023-10-11T06:55:28+00:00\",\"dateModified\":\"2023-10-11T09:29:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/\"},\"wordCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#organization\"},\"articleSection\":[\"The Lyst Index\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/\",\"url\":\"https:\/\/www.lyst.com\/data\/the-lyst-index\/q323\/\",\"name\":\"The Lyst Index \u2013 Fashion\u2019s Hottest Brands and Products Q3 2023\",\"isPartOf\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#website\"},\"datePublished\":\"2023-10-11T06:55:28+00:00\",\"dateModified\":\"2023-10-11T09:29:10+00:00\",\"description\":\"Miu Miu is the hottest brand in the world, moving into the number one spot for the first time. 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