{"id":8353,"date":"2021-09-29T15:56:04","date_gmt":"2021-09-29T14:56:04","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?post_type=report&#038;p=8353"},"modified":"2021-09-29T21:01:15","modified_gmt":"2021-09-29T20:01:15","slug":"fashion-karma","status":"publish","type":"report","link":"https:\/\/www.lyst.com\/data\/report\/conscious-fashion-2021\/fashion-karma\/","title":{"rendered":"The 2021 Conscious Fashion Report: 03 Fashion Karma"},"content":{"rendered":"<div class=\"id-orange\">\n<div id=\"menuToggle\" class=\"top-right-button alt-color\">&#9776;<\/div>\n<nav id=\"menu\" class=\"nav-menu\">\n<div class=\"close top-right-button\"><span>CLOSE<\/span>&#x2715;<\/div>\n<ul>\n<li>\n                <a href=\"https:\/\/www.lyst.com\/data\/report\/conscious-fashion-2021\/\">HOME<\/a>\n            <\/li>\n<li>\n                <a class=\"id-pink\" href=\"streetcare\">STREET<span class=\"alt-font\">C<\/span>ARE<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb01-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-yellow\" href=\"new-vintage\">NE<span class=\"alt-font\">W<\/span> VINTAGE<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb02-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-orange\" href=\"fashion-karma\">FAS<span class=\"alt-font\">H<\/span>ION K<span\n                        class=\"alt-font\">A<\/span>RMA<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb03-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-green\" href=\"future-wardrobes\">F<span class=\"alt-font\">U<\/span>TURE <span\n                        class=\"alt-font\">W<\/span>ARDROBES<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb04-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-blue\" href=\"slow-social\">SLO<span class=\"alt-font\">W<\/span> SO<span\n                        class=\"alt-font\">C<\/span>IAL<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb05-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-brown\" href=\"clothes-for-life\"><span class=\"alt-font\">C<\/span>LOTHES FOR<br \/>\n                    LI<span class=\"alt-font\">F<\/span>E<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb06-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n               <span class=\"home-link\"><a href=\"https:\/\/www.lyst.com\/data\/\">Lyst Insights Home<\/a><\/span>\n            <\/li>\n<\/ul>\n<\/nav>\n<div id=\"concept-header\">\n        <a href=\"\">FAS<span class=\"alt-font\">H<\/span>ION K<span class=\"alt-font\">A<\/span>RMA<\/a>\n    <\/div>\n<section id=\"concept-poster\" class=\"wrapper\">\n<div class=\"poster-image\" style=\"background-image: url('https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/poster03-png.jpg')\"><\/div>\n<div class=\"poster-text\">\n<div class=\"title\">NOW MORE THAN EVER, WE WANT CLOTHES TO GIVE US POSITIVE ENERGY AND SPIRITUAL COMFORT<\/div>\n<div class=\"scroll-down\">SCROLL DOWN<\/div><\/div>\n<\/section>\n<section id=\"concept-text\">\n<p>Clothes could be a great source of solace, even more so if they are consciously made. Spiritually guided, conscious brands are attracting an increasing number of customers, who believe that fashion is a key aspect of intentional living, and ultimately believe that producing clothes that take care of the planet and the people is good karma for us all.<br \/>\n            In the past few months there has also been a growing interest for pieces which include healing and energetic materials, specifically crystals. <strong>The hashtag #crystaltok has more than 1 billion views on TikTok, and the term \u2018high vibrational\u2019 is becoming more common in the fashion industry.<\/strong><\/p>\n<\/section>\n<section id=\"concept-bars\" class=\"wrapper\">\n<p>        <a href=\"#concept-bars\" id=\"data-link\" data-aos=\"fade-up\" data-aos-duration=\"1000\"><\/p>\n<div class=\"text\">\n<h1>DATA INSIGHTS<\/h1>\n<p>Click for more info<\/p>\n<\/p><\/div>\n<div class=\"image\" style=\"background-image:url('https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/bars03-02-png.jpg')\"><\/div>\n<p>        <\/a><\/p>\n<p>        <a href=\"#concept-bars\" id=\"story-link\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-delay=\"200\"><\/p>\n<div class=\"text\">\n<h1>DESIGNER STORY<\/h1>\n<p>Click for more info<\/p>\n<\/p><\/div>\n<div class=\"image\" style=\"background-image:url('https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/bars03-03-png.jpg')\"><\/div>\n<p>        <\/a><\/p>\n<p>        <a href=\"#concept-bars\" id=\"quotes-link\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-delay=\"400\"><\/p>\n<div class=\"text\">\n<h1>CREATIVE VOICES<\/h1>\n<p>Click for more info<\/p>\n<\/p><\/div>\n<div class=\"image\" style=\"background-image:url('https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/bars03-png.jpg')\"><\/div>\n<p>        <\/a><\/p>\n<p>        <a href=\"https:\/\/lyst.app.link\/karma\" target=\"_blank\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-delay=\"600\" rel=\"noopener\"><\/p>\n<div class=\"text\">\n<h1>DISCOVER MORE<\/h1>\n<p>Shop the curated edit<br \/>on the Lyst App<\/p>\n<\/p><\/div>\n<div class=\"image\" style=\"background-image:url('https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/bars03-04-png.jpg')\"><\/div>\n<p>        <\/a><\/p>\n<\/section>\n<section id=\"concept-story\" class=\"pop-up concept-slide\">\n<div class=\"close top-right-button\"><span>CLOSE<\/span>&#x2715;<\/div>\n<div>\n<h1>DESIGNE<span class=\"alt-font\">R<\/span> STORY<\/h1>\n<h2>Astara<\/h2>\n<p>Los Angeles, USA<\/p>\n<p>Former fashion publicist and dancer Mariah K Lyons is the founder of Astara, a shoewear brand that combines sustainably sourced stones with a technology that connects you physically to the planet. Mariah grew up in the mountains in Utah and moved to NY and then LA where she started working in fashion and getting trained in Reiki, Western Herbalism and Yoga. While working for a luxury shoe company she had the inspiration for a healing shoe line that became Astara. The brand\u2019s shoes include sustainable crystals and stones which are cleansed and Reiki-charged with energy, and paired with a metal chip programmed to the 7.83 Hz frequency known as the Schumann Resonance, known as the heartbeat of the earth: a frequency that could help you feel calm, supported and grounded. Astara shoes are handcrafted locally in Los Angeles, and a portion of each purchase goes to grassroots nonprofits promoting conservation and sustainability.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"concept-quotes\" class=\"pop-up concept-slide\">\n<div class=\"close top-right-button\"><span>CLOSE<\/span>&#x2715;<\/div>\n<div>\n<h1>CREATIVE VOI<span class=\"alt-font\">C<\/span>ES<\/h1>\n<p>My work is about exploring the deep connection our mind\/body\/spirit has with nature and the cosmos. The earth is the most beautiful and complex intelligence that not only activates and attunes my work creatively, but also energetically and spiritually.<\/p>\n<p><i>To me, spirituality is the awareness and understanding of the interconnection between all things in the quantum universe and to align oneself in harmonic resonance. When we remember that everything is connected, we start to pay closer attention to our thoughts, behaviors, actions and desires. And once the awareness is there, we can begin to create new patterns of behavior and action to support a higher vision. This awareness and subsequent action creates great change not only in the individual, but in the collective consciousness and world as large.<\/i><\/p>\n<p><a href=\"\">&mdash; Mariah K. Lyons, Founder and CEO, ASTARA<\/a><\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"concept-data\" class=\"pop-up concept-slide\">\n<div class=\"close top-right-button\"><span>CLOSE<\/span>&#x2715;<\/div>\n<div>\n<h1>DATA I<span class=\"alt-font\">N<\/span>SIGHTS<\/h1>\n<div class=\"wrapper\">\n<div><span class=\"percent\">62%<\/span> increase in searches for jewelry including the terms \u2018lucky charm\u2019, \u2018talisman\u2019 and \u2018amulet\u2019 year-on-year<\/div>\n<div><span class=\"percent\">82%<\/span> spike in page views for Ying Yang fashion pieces compared to last year<\/div>\n<div><span class=\"percent\">38%<\/span> increase in page views for Pamela Love on Lyst since January, a contemporary talisman jewelry brand<\/div>\n<div><span class=\"percent\">44%<\/span> increase in searches for jewelry items made with crystals (amethyst, opalite, rose quartz\u2026)<\/div><\/div><\/div>\n<\/section>\n<section class=\"nav-menu section bottom\">\n<ul>\n<li>\n                <a href=\"https:\/\/www.lyst.com\/data\/report\/conscious-fashion-2021\/\">HOME<\/a>\n            <\/li>\n<li>\n                <a class=\"id-pink\" href=\"streetcare\">STREET<span class=\"alt-font\">C<\/span>ARE<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb01-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-yellow\" href=\"new-vintage\">NE<span class=\"alt-font\">W<\/span> VINTAGE<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb02-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-orange\" href=\"fashion-karma\">FAS<span class=\"alt-font\">H<\/span>ION K<span\n                        class=\"alt-font\">A<\/span>RMA<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb03-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-green\" href=\"future-wardrobes\">F<span class=\"alt-font\">U<\/span>TURE <span\n                        class=\"alt-font\">W<\/span>ARDROBES<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb04-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-blue\" href=\"slow-social\">SLO<span class=\"alt-font\">W<\/span> SO<span\n                        class=\"alt-font\">C<\/span>IAL<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb05-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n                <a class=\"id-brown\" href=\"clothes-for-life\"><span class=\"alt-font\">C<\/span>LOTHES FOR<br \/>\n                    LI<span class=\"alt-font\">F<\/span>E<\/p>\n<div class=\"menu-thumb\"><img decoding=\"async\" src=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/09\/thumb06-png.jpg\"><\/div>\n<p><\/a>\n            <\/li>\n<li>\n               <span class=\"home-link\"><a href=\"https:\/\/www.lyst.com\/data\/\">Lyst Insights Home<\/a><\/span>\n            <\/li>\n<\/ul>\n<div class=\"scroll-down scroll-down-below\">CHOOSE BRAND<\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#9776; CLOSE&#x2715; HOME STREETCARE NEW VINTAGE FASHION KARMA FUTURE WARDROBES SLOW SOCIAL CLOTHES FOR LIFE Lyst Insights Home FASHION KARMA [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":8362,"parent":8294,"menu_order":0,"template":"","categories":[],"acf":{"report_style":"","report_subheading":"","introduction_text":"","secondary_title":"","numbered_items":"yes","report_title_1":"","report_text_1":"","report_image_1":false,"end_paragraph":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2021 Conscious Fashion Report: Fashion Karma &ndash; Lyst Insights<\/title>\n<meta name=\"description\" content=\"Clothes could be a great source of solace, even more so if they are consciously made. 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