{"id":8347,"date":"2021-09-29T11:13:32","date_gmt":"2021-09-29T10:13:32","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=8347"},"modified":"2021-11-08T22:04:18","modified_gmt":"2021-11-08T22:04:18","slug":"data-drop-wednesday-09-29-21","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-29-21\/","title":{"rendered":"Data Drop \u2013 Wednesday 09.29.21"},"content":{"rendered":"

Meghan Markle\u2019s influence:<\/strong> Following Meghan Markle’s latest appearances in New York and looking at suits, \u201c burgundy\u201d quickly became a popular keyword with searches for Loro Piana increasing 66% week-on-week. Meanwhile, the Valextra bag she chose, caused a 134% spike in online searches for the Italian brand. <\/p>\n

Heavy boots & chunky heels:<\/strong> Boots season has begun; searches for boots including keywords such as \u201cchunky\u201d, \u201cheavy\u201d or \u201cstomper\u201d increased by 34% in the last 2 weeks, with demand for knee-high boots being particularly high. Meanwhile, shoppers\u2019 interest in chunky heels is also high; it\u2019s up by 25% for the same timeframe. <\/p>\n

Knitwear:<\/strong> Searches for all things knitwear are up 51% month-on-month, with cardigans, vests and chunky sweaters being the most in-demand styles over the past week. Patterned sweaters are particularly popular at the moment (+43%), while pageviews for maxi knitted dresses<\/a> have increased 35% this month. Moreover, matching sets continue to top shoppers’ wishlists. <\/p>\n

Balenciaga x Fortnite:<\/strong> Balenciaga and Epic Games\u2019 first Fortnite luxury collaboration has inspired shoppers on Lyst. 24hrs after the release of the physical capsule collection, searches for \u2018balenciaga x fortnite\u2019 spiked 72% while demand for Balenciaga increased 49%. Meanwhile, interest in the brand\u2019s cat eye sunglasses, as worn by character Doggo, increased 33%.<\/p>\n

Silk scarves:<\/strong> Searches for silk scarves have increased on Lyst 17% in the past two weeks. Fashion lovers are specifically looking for classic pieces from luxury brands, with Gucci, Herm\u00e9s, Burberry, McQueen and Versace amongst the most popular.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Meghan effect continues.<\/p>\n","protected":false},"author":19,"featured_media":5013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 09.29.21<\/title>\n<meta name=\"description\" content=\"The Meghan effect continues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-29-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 09.29.21\" \/>\n<meta property=\"og:description\" content=\"The Meghan effect continues.\" \/>\n<meta property=\"og:url\" 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