
{"id":8267,"date":"2021-09-01T10:36:25","date_gmt":"2021-09-01T09:36:25","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=8267"},"modified":"2021-09-01T12:00:07","modified_gmt":"2021-09-01T11:00:07","slug":"data-drop-wednesday-09-01-21","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-01-21\/","title":{"rendered":"Data Drop \u2013 Wednesday 09.01.21"},"content":{"rendered":"<p><strong>F\/W \u201921 trends:<\/strong> As fall approaches, searches for overshirt jackets and shackets are growing &#8211; they\u2019re up collectively 48% month-on-month. Over the same time, shoppers are also looking for fall-ready shoes; page views for over-the-knee boots (+43%) and knee-high boots (+67%) have increased, with Khaite, Paris Texas and Staud among the most sought-after brands. Cowboy boots are also trending with searches up 64%; this trend is expected to continue to rise in the following months. <\/p>\n<p><strong>Beyonc\u00e9 in Versace:<\/strong> Beyonc\u00e9\u2019s latest outfit has been making waves amongst the fashion crowd. The total Versace look she featured on her Instagram has sent searches for the brand jumping 35% in less than 48 hours. The <a href=\"https:\/\/www.lyst.com\/shoes\/versace-medusa-aevitas-platform-pumps\/?reason=search-product-image&amp;link_id=796051859\" rel=\"noopener\" target=\"_blank\">Medusa pumps<\/a> &#8211; currently the most wanted Versace piece on Lyst &#8211; had the highest impact, as pageviews for them increased 50% since Beyonc\u00e9\u2019s post. <\/p>\n<p><strong>Football shirts:<\/strong> The EURO 2020 has ended and the transfer windows in the European football leagues have closed, but shoppers continue to celebrate the football mood. Searches for football jerseys have increased 59% over the past three months. Apart from the classic jerseys, shoppers are also searching for more unusual styles. Trending pieces include <a href=\"https:\/\/www.lyst.com\/clothing\/pretty-green-x-umbro-96-home-football-jersey\/\" rel=\"noopener\" target=\"_blank\">Pretty Green x Umbro\u2019s shirt<\/a>, <a href=\"https:\/\/www.lyst.com\/clothing\/balenciaga-soccer-t-shirt-2\/\" rel=\"noopener\" target=\"_blank\">Balenciaga\u2019s football shirt<\/a>, and <a href=\"https:\/\/www.lyst.com\/clothing\/supreme-polo-uomo-colorblocked-soccer-fw20kn35-1\/\" rel=\"noopener\" target=\"_blank\">Supreme\u2019s colorblocked polo<\/a>. <\/p>\n<p><strong>Slogan hats:<\/strong> Demand for slogan hats has been steadily increasing over the past couple of months. Searches for hats on Lyst including the terms \u201cslogan\u201d and \u201clogo\u201d are up 37% collectively month-on-month with yellow, neutrals and dark green amongst the most popular colors. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The boots everyone\u2019s looking for this fall.<\/p>\n","protected":false},"author":19,"featured_media":5013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Drop \u2013 Wednesday 09.01.21<\/title>\n<meta name=\"description\" content=\"The boots everyone\u2019s looking for this fall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-01-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 09.01.21\" \/>\n<meta property=\"og:description\" content=\"The boots everyone\u2019s looking for this fall.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-01-21\/\" \/>\n<meta property=\"og:site_name\" content=\"Lyst Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lyst\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-01T09:36:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-01T11:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta 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