{"id":8176,"date":"2021-08-11T12:48:00","date_gmt":"2021-08-11T11:48:00","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=8176"},"modified":"2021-08-11T13:06:00","modified_gmt":"2021-08-11T12:06:00","slug":"data-drop-wednesday-08-11-21","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-08-11-21\/","title":{"rendered":"Data Drop \u2013 Wednesday 08.11.21"},"content":{"rendered":"

Western fashion:<\/strong> Following the release of Beyonc\u00e9\u2019s promo video around the latest Ivy Park x Adidas collection, western fashion is trending again. In less than 48 hours, searches including the key terms \u201ccow print\u201d and \u201crodeo\u201d jumped collectively 64%. At the same time, page views for cowboy hats increased 26%. <\/p>\n

Knitwear:<\/strong> Online searches including key terms such as \u201cknitted\u201d and \u201ccrochet\u201d have spiked collectively 89% over the past couple of weeks after Tom Daley was spotted at the Olympics knitting. \u201cKnitted cardigans\u201d have been especially popular among shoppers – they’re currently up 41%, meanwhile page views for “crochet tops” have also increased by 23%.<\/p>\n

Luggage:<\/strong> As the global travel scene opens up again, luggage pieces are topping shoppers\u2019 wishlists. In the last 3 weeks, searches for luggage alone have jumped 59%, with Rimowa being the hottest brand (+67%). Furthermore, fashion lovers are also searching for backpacks (+26%) and tote bags (+39%) to take on their trips. <\/p>\n

Donda party outfits:<\/strong> The pre-release listening parties for Kanye West\u2019s forthcoming album Donda have sent fashion lovers searching on Lyst. Page views for red down jackets spiked 73% hours after Kanye wore the YEEZY x Gap round jacket, whilst Kim Kardashian\u2019s matching outfit sent searches for red bodysuits increasing 13%. Meanwhile, Kim was spotted wearing a Balenciaga minimal all-black look during Donda\u2019s 2nd party and page views for Balenciaga black leggings increased 13% within hours.<\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of Western fashion.<\/p>\n","protected":false},"author":19,"featured_media":5013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 08.11.21<\/title>\n<meta name=\"description\" content=\"The rise of Western fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-08-11-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 08.11.21\" \/>\n<meta property=\"og:description\" content=\"The rise of Western fashion.\" \/>\n<meta property=\"og:url\" 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