{"id":7803,"date":"2021-06-23T11:53:19","date_gmt":"2021-06-23T10:53:19","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=7803"},"modified":"2021-11-08T22:06:43","modified_gmt":"2021-11-08T22:06:43","slug":"data-drop-wednesday-06-23-21","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/","title":{"rendered":"Data Drop \u2013 Wednesday 06.23.21"},"content":{"rendered":"

Sun, stripes and sun:<\/strong> As the summer season is in full force, nautical fashion is thriving on Lyst. Searches including the terms “nautical”, “sailor” and “fisherman” are up 66% since the start of the year. Classic Breton shirts are particularly popular at the moment, causing a 41% jump in searches month-on-month, whilst Armor Lux and Jean Paul Gaultier<\/a> are rising as the most sought-after brands for the trend.\u00a0The Jean Paul Gaultier reboot has put the designer\u2019s signature sailor look back into fashion lovers’ radar, with searches for the<\/span> brand\u2019s sailor pieces growing 52% over the last month.<\/p>\n

Cutwork:<\/strong> Compared to the same time last year, searches for cutwork pieces have increased by 282% since the beginning of June, with dresses<\/a> (+284%), tops (+305%), and skirts (+73%) the most wanted categories. Trending pieces amongst shoppers’ wishlists include &Other Stories’ Anglaise blouse<\/a>, Sandro’s Shera mini shirt dress<\/a> and Zimmermann’s empire broderie midi dress<\/a>.<\/p>\n

Bold printed shirts:<\/strong> Since the start of the month, bold printed men\u2019s shirts have been trending with searches for the style increasing 58%. Vintage prints are also rising in popularity with page views for \u201cpsychedelic\u201d patterns and \u201cpolka dots\u201d increasing 274% and 137% respectively. Meanwhile, the recent Supreme x Pucci collaboration has sent searches for the designer\u2019s shirts soaring 298% over the past month.<\/p>\n

Breezy silhouettes:<\/strong> Fendi’s creative director Silvia Venturini introduced a new workwear silhouette during the brand’s men\u2019s spring 2022 show. Since then, searches on Lyst for short tailored shorts have increased 17% while page views for cropped suit jackets have spiked 29%. Meanwhile, pastel suits are also high in demand with page views increasing 18% over the past couple days.<\/p>\n

Tops with a twist:<\/strong> Twisted halter neck tops, such as STAUD\u2019s Kai top<\/a>, have gotten shoppers searching. In the past two weeks, searches on Lyst for similar pieces have increased by 24%. Similarly, demand for \u201cwrap\u201d and \u201cscarf\u201d tops has also been rising rapidly, with\u00a0 &Other Stories<\/a>, Ganni<\/a>, Free People<\/a> and Monki<\/a> amongst the most-wanted brands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jean Paul Gaultier’s sailor trend is back \u2693\ufe0f<\/p>\n","protected":false},"author":19,"featured_media":5013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 06.23.21 – Lyst Insights<\/title>\n<meta name=\"description\" content=\"Jean Paul Gaultier's sailor trend is back \u2693\ufe0f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 06.23.21 – Lyst Insights\" \/>\n<meta property=\"og:description\" content=\"Jean Paul Gaultier's sailor trend is back \u2693\ufe0f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/\" \/>\n<meta property=\"og:site_name\" content=\"Lyst Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lyst\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T10:53:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-08T22:06:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evi Berberi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyst\" \/>\n<meta name=\"twitter:site\" content=\"@lyst\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/\"},\"author\":{\"name\":\"Evi Berberi\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f\"},\"headline\":\"Data Drop \u2013 Wednesday 06.23.21\",\"datePublished\":\"2021-06-23T10:53:19+00:00\",\"dateModified\":\"2021-11-08T22:06:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/\"},\"wordCount\":326,\"publisher\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#organization\"},\"articleSection\":[\"Data Drop\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/\",\"url\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/\",\"name\":\"Data Drop \u2013 Wednesday 06.23.21 – Lyst Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#website\"},\"datePublished\":\"2021-06-23T10:53:19+00:00\",\"dateModified\":\"2021-11-08T22:06:43+00:00\",\"description\":\"Jean Paul Gaultier's sailor trend is back \u2693\ufe0f\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lyst.com\/data\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Drop \u2013 Wednesday 06.23.21\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lyst.com\/data\/#website\",\"url\":\"https:\/\/www.lyst.com\/data\/\",\"name\":\"Lyst Insights\",\"description\":\"The industry\u2019s trusted source for tracking fashion data trends\",\"publisher\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lyst.com\/data\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lyst.com\/data\/#organization\",\"name\":\"Lyst Insights\",\"url\":\"https:\/\/www.lyst.com\/data\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/lyst\/\",\"https:\/\/www.linkedin.com\/company\/lyst\/\",\"https:\/\/www.pinterest.co.uk\/Lyst\/\",\"https:\/\/www.youtube.com\/c\/LYST\",\"https:\/\/www.facebook.com\/Lyst\/\",\"https:\/\/twitter.com\/lyst\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png\",\"contentUrl\":\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png\",\"width\":1438,\"height\":231,\"caption\":\"Lyst Insights\"},\"image\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f\",\"name\":\"Evi Berberi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g\",\"caption\":\"Evi Berberi\"},\"description\":\"Evi Berberi is fashion content editor at lyst.com. She studied Advertising Design and holds an MA degree in Strategic Fashion Marketing from LCF. She is interested in fashion related topics with a focus on innovative technology, sustainability and luxury fashion industry. You\u2019ll see her writing about exciting collaborations and trending technologies.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data Drop \u2013 Wednesday 06.23.21 – Lyst Insights","description":"Jean Paul Gaultier's sailor trend is back \u2693\ufe0f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/","og_locale":"en_US","og_type":"article","og_title":"Data Drop \u2013 Wednesday 06.23.21 – Lyst Insights","og_description":"Jean Paul Gaultier's sailor trend is back \u2693\ufe0f","og_url":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/","og_site_name":"Lyst Insights","article_publisher":"https:\/\/www.facebook.com\/Lyst\/","article_published_time":"2021-06-23T10:53:19+00:00","article_modified_time":"2021-11-08T22:06:43+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg","type":"image\/jpeg"}],"author":"Evi Berberi","twitter_card":"summary_large_image","twitter_creator":"@lyst","twitter_site":"@lyst","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/#article","isPartOf":{"@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/"},"author":{"name":"Evi Berberi","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f"},"headline":"Data Drop \u2013 Wednesday 06.23.21","datePublished":"2021-06-23T10:53:19+00:00","dateModified":"2021-11-08T22:06:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/"},"wordCount":326,"publisher":{"@id":"https:\/\/www.lyst.com\/data\/#organization"},"articleSection":["Data Drop"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/","url":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/","name":"Data Drop \u2013 Wednesday 06.23.21 – Lyst Insights","isPartOf":{"@id":"https:\/\/www.lyst.com\/data\/#website"},"datePublished":"2021-06-23T10:53:19+00:00","dateModified":"2021-11-08T22:06:43+00:00","description":"Jean Paul Gaultier's sailor trend is back \u2693\ufe0f","breadcrumb":{"@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-06-23-21\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lyst.com\/data\/"},{"@type":"ListItem","position":2,"name":"Data Drop \u2013 Wednesday 06.23.21"}]},{"@type":"WebSite","@id":"https:\/\/www.lyst.com\/data\/#website","url":"https:\/\/www.lyst.com\/data\/","name":"Lyst Insights","description":"The industry\u2019s trusted source for tracking fashion data trends","publisher":{"@id":"https:\/\/www.lyst.com\/data\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lyst.com\/data\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lyst.com\/data\/#organization","name":"Lyst Insights","url":"https:\/\/www.lyst.com\/data\/","sameAs":["https:\/\/www.instagram.com\/lyst\/","https:\/\/www.linkedin.com\/company\/lyst\/","https:\/\/www.pinterest.co.uk\/Lyst\/","https:\/\/www.youtube.com\/c\/LYST","https:\/\/www.facebook.com\/Lyst\/","https:\/\/twitter.com\/lyst"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/","url":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png","contentUrl":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png","width":1438,"height":231,"caption":"Lyst Insights"},"image":{"@id":"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f","name":"Evi Berberi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g","caption":"Evi Berberi"},"description":"Evi Berberi is fashion content editor at lyst.com. She studied Advertising Design and holds an MA degree in Strategic Fashion Marketing from LCF. She is interested in fashion related topics with a focus on innovative technology, sustainability and luxury fashion industry. You\u2019ll see her writing about exciting collaborations and trending technologies."}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg","_links":{"self":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts\/7803"}],"collection":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/comments?post=7803"}],"version-history":[{"count":9,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts\/7803\/revisions"}],"predecessor-version":[{"id":8689,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts\/7803\/revisions\/8689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/media\/5013"}],"wp:attachment":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/media?parent=7803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/categories?post=7803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/tags?post=7803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}