{"id":5679,"date":"2021-02-10T12:04:54","date_gmt":"2021-02-10T12:04:54","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=5679"},"modified":"2021-02-10T15:49:53","modified_gmt":"2021-02-10T15:49:53","slug":"data-drop-wednesday-02-10-21","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/","title":{"rendered":"Data Drop \u2013 Wednesday 02.10.21"},"content":{"rendered":"

Denim:<\/strong> Demand for jeans and denim pieces has grown since the start of January (+23%), with women on average purchasing twice the number of jeans to men. We saw an additional 10% increase in searches this week whilst these Weekday skew high crossover jeans<\/a> remain the most viewed style over the past 14 days. Pageviews for denim shackets and overshirts have also risen collectively 40% since January. Popular jeans styles currently trending in searches are slouchy, wide-leg, ripped as well as patched pieces.<\/p>\n

Herm\u00e8s Bags: <\/strong>Although bags as a category saw less demand over the past year, interest for classic investment pieces such as Herm\u00e9s bags has spiked lately. In January searches for pre-owned Herm\u00e9s on Lyst were up 430% compared to the equivalent period a year earlier with pre-owned Birkin, Kelly and Constance bags being the most-searched-for pieces.<\/p>\n

Comfy lingerie:<\/strong> With Valentine\u2019s Day rapidly approaching, we have seen a significant jump in searches for comfortable lingerie pieces, such as soft bras and high-waisted panties. Since the start of February, searches for lingerie sets<\/a> increased 31% whilst searches for bras including the terms \u201csilk\u201d and \u201cwireless\u201d rose 56% collectively. Although demand for push-up bras isn\u2019t the same as the same season last year, we\u2019ve seen a jump in searches for \u201csoft push up bras\u201d; they\u2019re up 53% month-on-month. High-waisted lace underwear has also seen a 27% rise in searches, with Fleur Du Mal<\/a>, Wolford<\/a> and La Perla<\/a> being the most sought-after brands. <\/p>\n

Skiwear:<\/strong> With a snowstorm hitting both the US and UK, global searches for snow boots spiked 47% week-on-week. Most sought after brands for snow boots include Moon Boot, Ugg, Bogner and & Other Stories. Meanwhile, page views for puffer jackets increased 23% week-on-week, with The North Face\u2019s Nuptse 1996 jacket<\/a> and Moncler\u2019s Maya jacket<\/a> being the most popular pieces. <\/p>\n

Super Bowl<\/strong>
\nMen’s Fashion<\/strong>
\nFollowing The Weeknd\u2019s Super Bowl halftime show performance on Sunday night, we saw a significant increase in demand for pieces inspired by his custom Givenchy outfit. In less than 24hrs, searches for \u201cembroidered\u201d, \u201csequin\u201d and \u201ccrystal-embellished\u201d blazers spiked 41% while page views for men\u2019s red jackets increased 19%. Shoppers have also been looking for creepers; page views spiked 82% with Burberry\u2019s White Platform Creepers<\/a> and Valentino\u2019s Studded Creepers<\/a> driving most searches. Meanwhile, we saw a 40% increase in searches for Givenchy\u2019s formal styles (including suits, blazers and formal shirts).
\nAhead of Super Bowl LV, football stars showcased their game day style. Tom Brady\u2019s beige Tom Ford jacket caused a 20% increase in searches for the designer\u2019s bomber jackets. Meanwhile, page views for Gucci backpacks spiked 28% after quarterback Patrick Mahomes was spotted wearing one.<\/p>\n

Women’s Fashion<\/strong>
\nFollowing Amanda Gorman\u2019s Super Bowl appearance wearing a Moschino coat, searches for the brand’s coats spiked 94% within 24hrs meanwhile demand for blue coats, in general, rose 10%. Thanks to her, demand for headbands as a category has seen a 40% increase, month-on-month. Searches for Gucci t-shirts went up 10% in the 48hrs after Miley Cyrus headlined the Super Bowl TikTok Tailgate pregame event. At the same time, J.Lo outfit also influenced a 10% increase in searches for \u201choundstooth\u201d prints while the Louis Vuitton sporty top and trousers she wore caused a 24% increase in queries about the brand\u2019s pieces and a 22% increase for crop tops within 24hrs. <\/p>\n","protected":false},"excerpt":{"rendered":"

The Herm\u00e8s and denim investment.<\/p>\n","protected":false},"author":19,"featured_media":5013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 02.10.21<\/title>\n<meta name=\"description\" content=\"Demand for jeans and denim pieces has grown since the start of January (+23%), with women purchasing x2 more jeans compared to man shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 02.10.21\" \/>\n<meta property=\"og:description\" content=\"Demand for jeans and denim pieces has grown since the start of January (+23%), with women purchasing x2 more jeans compared to man shoppers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/\" \/>\n<meta property=\"og:site_name\" content=\"Lyst Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lyst\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T12:04:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-10T15:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evi Berberi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lyst\" \/>\n<meta name=\"twitter:site\" content=\"@lyst\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/\"},\"author\":{\"name\":\"Evi Berberi\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f\"},\"headline\":\"Data Drop \u2013 Wednesday 02.10.21\",\"datePublished\":\"2021-02-10T12:04:54+00:00\",\"dateModified\":\"2021-02-10T15:49:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/\"},\"wordCount\":547,\"publisher\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#organization\"},\"articleSection\":[\"Data Drop\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/\",\"url\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/\",\"name\":\"Data Drop \u2013 Wednesday 02.10.21\",\"isPartOf\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#website\"},\"datePublished\":\"2021-02-10T12:04:54+00:00\",\"dateModified\":\"2021-02-10T15:49:53+00:00\",\"description\":\"Demand for jeans and denim pieces has grown since the start of January (+23%), with women purchasing x2 more jeans compared to man shoppers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lyst.com\/data\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Drop \u2013 Wednesday 02.10.21\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lyst.com\/data\/#website\",\"url\":\"https:\/\/www.lyst.com\/data\/\",\"name\":\"Lyst Insights\",\"description\":\"The industry\u2019s trusted source for tracking fashion data trends\",\"publisher\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lyst.com\/data\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lyst.com\/data\/#organization\",\"name\":\"Lyst Insights\",\"url\":\"https:\/\/www.lyst.com\/data\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/lyst\/\",\"https:\/\/www.linkedin.com\/company\/lyst\/\",\"https:\/\/www.pinterest.co.uk\/Lyst\/\",\"https:\/\/www.youtube.com\/c\/LYST\",\"https:\/\/www.facebook.com\/Lyst\/\",\"https:\/\/twitter.com\/lyst\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png\",\"contentUrl\":\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png\",\"width\":1438,\"height\":231,\"caption\":\"Lyst Insights\"},\"image\":{\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f\",\"name\":\"Evi Berberi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lyst.com\/data\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g\",\"caption\":\"Evi Berberi\"},\"description\":\"Evi Berberi is fashion content editor at lyst.com. She studied Advertising Design and holds an MA degree in Strategic Fashion Marketing from LCF. She is interested in fashion related topics with a focus on innovative technology, sustainability and luxury fashion industry. You\u2019ll see her writing about exciting collaborations and trending technologies.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data Drop \u2013 Wednesday 02.10.21","description":"Demand for jeans and denim pieces has grown since the start of January (+23%), with women purchasing x2 more jeans compared to man shoppers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/","og_locale":"en_US","og_type":"article","og_title":"Data Drop \u2013 Wednesday 02.10.21","og_description":"Demand for jeans and denim pieces has grown since the start of January (+23%), with women purchasing x2 more jeans compared to man shoppers.","og_url":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/","og_site_name":"Lyst Insights","article_publisher":"https:\/\/www.facebook.com\/Lyst\/","article_published_time":"2021-02-10T12:04:54+00:00","article_modified_time":"2021-02-10T15:49:53+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg","type":"image\/jpeg"}],"author":"Evi Berberi","twitter_card":"summary_large_image","twitter_creator":"@lyst","twitter_site":"@lyst","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/#article","isPartOf":{"@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/"},"author":{"name":"Evi Berberi","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f"},"headline":"Data Drop \u2013 Wednesday 02.10.21","datePublished":"2021-02-10T12:04:54+00:00","dateModified":"2021-02-10T15:49:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/"},"wordCount":547,"publisher":{"@id":"https:\/\/www.lyst.com\/data\/#organization"},"articleSection":["Data Drop"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/","url":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/","name":"Data Drop \u2013 Wednesday 02.10.21","isPartOf":{"@id":"https:\/\/www.lyst.com\/data\/#website"},"datePublished":"2021-02-10T12:04:54+00:00","dateModified":"2021-02-10T15:49:53+00:00","description":"Demand for jeans and denim pieces has grown since the start of January (+23%), with women purchasing x2 more jeans compared to man shoppers.","breadcrumb":{"@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-02-10-21\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lyst.com\/data\/"},{"@type":"ListItem","position":2,"name":"Data Drop \u2013 Wednesday 02.10.21"}]},{"@type":"WebSite","@id":"https:\/\/www.lyst.com\/data\/#website","url":"https:\/\/www.lyst.com\/data\/","name":"Lyst Insights","description":"The industry\u2019s trusted source for tracking fashion data trends","publisher":{"@id":"https:\/\/www.lyst.com\/data\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lyst.com\/data\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lyst.com\/data\/#organization","name":"Lyst Insights","url":"https:\/\/www.lyst.com\/data\/","sameAs":["https:\/\/www.instagram.com\/lyst\/","https:\/\/www.linkedin.com\/company\/lyst\/","https:\/\/www.pinterest.co.uk\/Lyst\/","https:\/\/www.youtube.com\/c\/LYST","https:\/\/www.facebook.com\/Lyst\/","https:\/\/twitter.com\/lyst"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/","url":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png","contentUrl":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2021\/10\/org-logo-insights.png","width":1438,"height":231,"caption":"Lyst Insights"},"image":{"@id":"https:\/\/www.lyst.com\/data\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/person\/5623d7a18df405efff3a874e1863538f","name":"Evi Berberi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lyst.com\/data\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/982bf49b21796af184904ff937b1c2dc?s=96&d=mm&r=g","caption":"Evi Berberi"},"description":"Evi Berberi is fashion content editor at lyst.com. She studied Advertising Design and holds an MA degree in Strategic Fashion Marketing from LCF. She is interested in fashion related topics with a focus on innovative technology, sustainability and luxury fashion industry. You\u2019ll see her writing about exciting collaborations and trending technologies."}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg","_links":{"self":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts\/5679"}],"collection":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/comments?post=5679"}],"version-history":[{"count":6,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts\/5679\/revisions"}],"predecessor-version":[{"id":5686,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/posts\/5679\/revisions\/5686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/media\/5013"}],"wp:attachment":[{"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/media?parent=5679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/categories?post=5679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lyst.com\/data\/wp-json\/wp\/v2\/tags?post=5679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}