{"id":5214,"date":"2020-12-09T12:10:03","date_gmt":"2020-12-09T12:10:03","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=5214"},"modified":"2020-12-09T12:34:38","modified_gmt":"2020-12-09T12:34:38","slug":"data-drop-wednesday-12-09-20","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-12-09-20\/","title":{"rendered":"Data Drop \u2013 Wednesday 12.09.20"},"content":{"rendered":"

Hot pink:<\/strong> Following Jacquemus\u2019 pink festive capsule collection launch on Instagram last week, searches for the brand\u2019s pink bags jumped 61% with the Petit Mini Chiquito being the most viewed one. Meanwhile, page views for pink items on Lyst have been increasingly up since the start of November; they\u2019re currently up 15% month-on-month while pink is the most popular color after black, white and blue. Over the past month, there was a 23% rise in searches including the term \u201chot pink\u201d with bags and coats being the most sought-after categories. <\/p>\n

The holiday knitwear:<\/strong> Since the start of December, page views of festive knits have increased 59%. Over the past week the most commonly used search terms alongside jumper were \u201cChristmas\u201d, \u201cfestive\u201d and \u201cstar\u201d, while red was the most in-demand color. Meanwhile, searches for sequin detailed and crystal-embellished sweaters have spiked 72% compared to the previous week with Self-Portrait and Christopher Kane among the most viewed brands.<\/p>\n

Skiwear: <\/strong> This week, Kylie Jenner\u2019s winter trip has caused a significant spike in searches for skiwear; following her latest Instagram posts, wearing Dior, searches for \u201cDior puffer jackets\u201d jumped 47% compared to the previous week, whilst searches for \u201csnow boots\u201d went up 31%. Looking at ski jackets and snow boots as categories on Lyst, searches are up 52% and 37% month-on-month respectively. <\/p>\n

Glam pyjamas:<\/strong> Party at home is influencing our shopping habits this holiday season; demand for luxurious pyjama sets has been strong lately, with searches rising by 56% over the past week. Although “silk” and “satin” are currently the most sought after styles (+45%), shoppers are also searching for feather details. Most wanted brands include Sleeper<\/a>, Kitri Studio<\/a> and Gilda & Pearl<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Dressing up to stay in. <\/p>\n","protected":false},"author":19,"featured_media":5013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 12.09.20<\/title>\n<meta name=\"description\" content=\"Searches for pink items on Lyst have been increasingly up since the start of November; they\u2019re currently up 15% month-on-month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-12-09-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 12.09.20\" \/>\n<meta property=\"og:description\" content=\"Searches for pink items on Lyst have been increasingly up since the start of November; 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