{"id":5170,"date":"2020-11-25T12:16:22","date_gmt":"2020-11-25T12:16:22","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=5170"},"modified":"2020-11-25T12:33:39","modified_gmt":"2020-11-25T12:33:39","slug":"data-drop-wednesday-11-25-20","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-11-25-20\/","title":{"rendered":"Data Drop \u2013 Wednesday 11.25.20"},"content":{"rendered":"

BTS\u2019 metallic suits:<\/strong> BTS\u2019 retro-inspired at the AMA\u2019s has caused a 70% spike in searches for metallic suits in the following 48hrs, whilst page views for suits including the term \u201cpink\u201d jumped 32% in both menswear and womenswear categories. Following their performance, other popular terms included \u201csatin trousers\u201d and \u201csatin blazers\u201d, with searches increasing 42% collectively compared to the previous week.
\nFluffy hats:<\/strong> Since the start of November, page views for \u201cfluffy\u201d hats increased 25%. As bucket hats remain the most sought-after style, popular search terms include \u201cshearling\u201d and \u201cfaux fur\u201d with searches rising 57% month-on-month.
\nCoatigans:<\/strong> With Gigi Hadid, Jennifer Lawrence and J.Lo embracing this new trend, searches for long cardigans are now up 38% month-on-month. Meanwhile, page views for belted cardigans increased 13% this week. Most wanted brands for cardigans include JW Anderson, Isabel Marant, Chlo\u00e9 and Other Stories. <\/p>\n

SALES SEASON 2020<\/strong>
\nFashion shoppers are being more mindful of their shopping habits; there has been a 102% increase in pieces being saved on wish lists year-on-year, suggesting a less impulsive buying behaviour. Based on global search and sales data, we predict these three key shopping patterns will dominate this year\u2019s biggest sales season. <\/p>\n

Pageviews of puffer coats<\/strong> and jackets<\/strong> have risen 61%, led by increased demand for practical outerwear. Six of the top ten most saved items on shoppers wishlists over the last week have been outerwear pieces as well as comfortable boots, including The North Face<\/a>, Moncler<\/a>, Grenson<\/a> and Hunter<\/a>.<\/p>\n

Stay at home remains the greatest influence in driving shopping habits; pyjama sets, sweats<\/strong> and slippers<\/strong> have seen the highest demand during the past couple of weeks (+174% collectively). \u201cSilk\u201d and \u201ccashmere\u201d are the most commonly used terms when searching for pyjamas and knitted co-ords, while Ugg\u2019s slippers<\/a> have been saved over 10,000 times in shopping wish lists since this weekend.<\/p>\n

Shoppers are more likely to have a brand in mind when searching for sneakers<\/strong> on sale. Designer brands have seen the biggest spike in searches, increasing 33% over the past week. Sneakers by Golden Goose<\/a>, Alexander McQueen<\/a> and Gucci<\/a> are the most viewed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sales season is on. <\/p>\n","protected":false},"author":19,"featured_media":5013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 11.25.20<\/title>\n<meta name=\"description\" content=\"BTS\u2019 retro costume change at the AMA\u2019s has caused a 70% spike in searches for metallic suits whilst page views for suits including the term \u201cpink\u201d jumped 32% in both menswear and womenswear categories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-11-25-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 11.25.20\" \/>\n<meta property=\"og:description\" content=\"BTS\u2019 retro costume change at the AMA\u2019s has caused a 70% spike in searches for metallic suits whilst page views for suits including the term \u201cpink\u201d jumped 32% in both menswear and womenswear categories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-11-25-20\/\" \/>\n<meta property=\"og:site_name\" content=\"Lyst Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lyst\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T12:16:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T12:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lyst.com\/data\/wp-content\/uploads\/sites\/3\/2020\/10\/data-drop-ogp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta 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