{"id":4770,"date":"2020-09-23T11:16:49","date_gmt":"2020-09-23T10:16:49","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=4770"},"modified":"2020-09-23T12:37:24","modified_gmt":"2020-09-23T11:37:24","slug":"data-drop-wednesday-09-23-20","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-23-20\/","title":{"rendered":"Data Drop \u2013 Wednesday 09.23.20"},"content":{"rendered":"

Timberland boots:<\/strong> After Kamala Harris wore Timberland boots last Wednesday, searches for the iconic shoes increased 376% week-on-week. Meanwhile, demand for the brand increased by 25% compared to the week before.
\nShapewear:<\/strong> Global demand for shapewear has been increasingly up since May; searches for the category are growing 22% month-on-month. Following the launch of SKIM\u2019s maternity range, searches for shapewear spiked 59% compared to the previous week whilst searches including the term \u201cmaternity\u201d went up 233%. Looking at the category as a whole, demand has increased by 36% year-on-year.
\nMatching co-ords:<\/strong> Interest for matching sets is rising quickly again with searches increasing 80% since the beginning of September. The most commonly used search terms alongside “matching” are \u201cloungewear set\u201d, \u201cpyjama set\u201d and \u201csweat set\u201d, which have all collectively increased by 122% month-on-month. Knitted co-ord sets are also having a moment with “knit shorts set” in particular growing 32% week-on-week.
\nWhite boots:<\/strong> Global searches for white boots went up 14% since the beginning of the month. Whilst \u201cleather\u201d is the most popular search term, page views for white rain boots are rising: they\u2019re currently up 11% month-on-month. Most wanted pieces include Dr. Marten\u2019s Jadon boots<\/a>, Maison Margiela\u2019s Tabi boots<\/a>, Chloe\u2019s Betty rubber rain boots<\/a>, Isabel Marant\u2019s Duerto boots<\/a> and By Far\u2019s Sofia leather ankle boots<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following Kamala Harris\u2019 most recent outfit wearing Timberland boots last Wednesday, searches for the iconic shoes increased 376% week-on-week.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 09.23.20<\/title>\n<meta name=\"description\" content=\"Following Kamala Harris\u2019 most recent outfit wearing Timberland boots last Wednesday, searches for the iconic shoes increased 376% week-on-week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-23-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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