{"id":4753,"date":"2020-09-09T11:29:09","date_gmt":"2020-09-09T10:29:09","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=4753"},"modified":"2020-09-09T15:13:12","modified_gmt":"2020-09-09T14:13:12","slug":"data-drop-wednesday-09-09-20","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-09-20\/","title":{"rendered":"Data Drop \u2013 Wednesday 09.09.20"},"content":{"rendered":"

Second-hand fashion:<\/strong> Fashion searches that include words such as “vintage” and “second hand” have risen significantly since the start of September – they’re currently up 11% week-on-week. While demand for luxury brands in particular, e.g Chanel, Hermes, Celine, Burberry, remains popular when it comes to these searches, now shoppers are also looking for specific product categories. Demand for “vintage blazer”, “vintage top” and “pre-owned bag” has increased 48% collectively over the past 7 days.<\/span><\/p>\n

Shackets<\/strong>:<\/strong> A week into September, fashion’s new year, and searches for “shackets” have spiked significantly week-on-week \u2013 they’re up 43%. “Denim”, “corduroy” and “oversized” are most commonly searched for while the most wanted color is khaki.\u00a0<\/span><\/p>\n

Cardigans:<\/strong> Demand for cardigans has increased by 54% since the beginning of the month.\u00a0<\/span>Terms such as \u201cribbed\u201d, \u201cchunky\u201d, \u201ccropped\u201d and \u201ccolorblock\u201d are trending right now with black and camel being the most wanted colors. Meanwhile searches for “long cardigan” in particular have risen 15% over the past week.<\/span><\/p>\n

Tube tops<\/strong>:<\/strong> Whilst corset tops were already trending, with searches going up 28% month-on-month, tube tops are now having a moment as well. Following Katie Holmes\u2019 most recent outfit, wearing Khaite\u2019s Lucie ribbed stretch-knit top, searches for tube tops increased 20% this week. As expected, Khaite is the most searched-for brand with demand for its Lucie ribbed stretch-knit top<\/a> rising 14% week-on-week.\u00a0<\/span><\/p>\n

Alternative wedding dresses:<\/strong> Searches for \u201cshort wedding dresses\u201d and \u201cshort white dresses\u201d have both seen an increase in recent months and are collectively up 25%. Demand for timeless slip dresses was high at the beginning of the year (64% quarter-on-quarter) and it has seen a resurgence in the last month \u2013 simple, delicate silhouettes from Raey, Asceno and Sir. The Label are the most wanted. Meanwhile, online searches for wedding dresses that include the words \u201cvintage\u201d, \u201csecond hand\u201d or \u201cpre-owned\u201d are collectively up 38% year-on-year, averaging close to 20,000 searches a month.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

New season, old clothes.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 09.09.20<\/title>\n<meta name=\"description\" content=\"Fashion searches that include words such as "vintage" and "second hand" have risen significantly since the start of September - currently up 11% week-on-week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-09-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 09.09.20\" \/>\n<meta property=\"og:description\" content=\"Fashion searches that include words such as "vintage" and "second hand" have risen significantly since the start of September - 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