{"id":4744,"date":"2020-09-02T11:20:50","date_gmt":"2020-09-02T10:20:50","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=4744"},"modified":"2020-09-02T11:23:02","modified_gmt":"2020-09-02T10:23:02","slug":"data-drop-wednesday-09-02-20","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-02-20\/","title":{"rendered":"Data Drop \u2013 Wednesday 09.02.20"},"content":{"rendered":"

Lady Gaga\u2019s face masks:<\/strong> Following Lady Gaga\u2019s appearances at the VMAs \u2013 in which she wore a collection of unforgettable masks \u2013 searches for face masks that include the terms \u201cbold\u201d and \u201ccolorful\u201d spiked 43%, compared to the previous week.\u00a0<\/span><\/p>\n

BTS\u2019 \u2018back to work\u2019 suits:<\/strong> Global searches for Gucci grew 16% this week, thanks to BTS\u2019 performance at the VMAs. Within 24 hours following their performance, views of Gucci ties increased 28% while searches for \u2018three-piece suits\u2019 spiked 12%. Meanwhile, blazers are trending amongst shoppers with demand rising 10% week-on-week.<\/span><\/p>\n

Granny panties<\/strong>:<\/strong> As people continue to spend more time indoors, global searches for comfy underwear are rising. Over the past month, searches for briefs and high-rise underwear increased 33% collectively with white and neutral being the most popular colors. Most wanted pieces include <\/span>Calvin Klein\u2019s high rise cotton briefs<\/span><\/a>, <\/span>Spanx\u2019s Everyday Shaping briefs<\/span><\/a>, <\/span>Skin\u2019s organic cotton briefs,<\/span><\/a> and <\/span>Hanro\u2019s seamless maxi briefs<\/span><\/a>.\u00a0<\/span><\/p>\n

Flannel shirts:<\/strong> Demand for 2020’s autumn staple, flannel shirts, has been growing since the beginning of August and they’re currently up 48% compared to the same time last year. There was a further 20% spike in searches over the weekend after Katie Holmes was spotted wearing one in green and blue. Most wanted are those by <\/span>Ralph Lauren<\/span><\/a> and<\/span> Off-White<\/span><\/a>.<\/span><\/p>\n

Wellies<\/strong>:<\/strong> Searches for wellies and rubber boots have significantly increased week-on-week, 50% and 29% respectively. Search terms ‘short’, ‘chelsea’ and ‘glossed’ are collectively up 64% compared to the same time last year, highlighting their variety and growing demand. Most wanted are those by<\/span> Hunter<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As people continue to spend more time indoors, global searches for “granny panties” are rising.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 09.02.20 – Lyst Insights<\/title>\n<meta name=\"description\" content=\"As people continue to spend more time indoors, global searches for "granny panties" are rising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-wednesday-09-02-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 09.02.20 – Lyst Insights\" 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