{"id":4684,"date":"2020-08-05T11:48:17","date_gmt":"2020-08-05T10:48:17","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=4684"},"modified":"2020-08-05T12:55:40","modified_gmt":"2020-08-05T11:55:40","slug":"data-drop-05-august-2020","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-05-august-2020\/","title":{"rendered":"Data Drop \u2013 Wednesday 08.05.20"},"content":{"rendered":"

Marine Serre:<\/strong> Global searches for Marine Serre’s crescent moon print spiked 426% in 48 hours this weekend, thanks to Beyonce and Adele. Over 3000 shoppers looked for the “crescent moon top”<\/a> in the following days with neutral, brown and black being the most popular colors. Searches for Marine Serre, in general, are up 51% week-on-week.
\nFlip-flops:<\/strong> Flip-flops are growing in popularity once again, searches for the style increased 53% since June. Whilst Havaianas remains the most wanted brand, with demand rising a huge 89% month-on-month, other popular brands are Crocs, Nike and Superdry. The term “leather flip flops” is also trending in searches lately, up 12% week-on-week.
\nFloral face masks:<\/strong> Following Kate Middleton’s appearance wearing a floral face mask on Tuesday, searches for the style surged 185% in less than 24hrs in the UK. Most commonly used search terms alongside face masks the following day were ‘floral”, “liberty print” as well as “ditsy print”.
\nMatching sets:<\/strong> Interest for matching sets<\/a> is rising with demand being currently up 13% month-on-month. Over the past month, searches including the terms \u201ctie dye\u201d, \u201cpyjama\u201d and \u201csilk\u201d have risen collectively 37%. Looking at menswear, silk shirts have been particularly popular lately, with searches going up 9% month-on-month.
\nComfy clothes:<\/strong> Terms such as \u201coversized\u201d and \u201cloose-fitting\u2019 are more widely used in searches lately with demand for wide-leg trousers as well as slouchy tailored trousers up collectively 43% this month. Meanwhile, linen blazers, as well as linen shorts, are also popular amongst shoppers with searches going up 15% and 30% month-on-month respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"

Global searches for Marine Serre’s crescent moon print spiked 426% in 48 hours this weekend, thanks to Beyonce and Adele.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 08.05.20<\/title>\n<meta name=\"description\" content=\"Global searches for Marine Serre's crescent moon print spiked 426% in 48 hours this weekend, thanks to Beyonce and Adele.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-05-august-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Drop \u2013 Wednesday 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