{"id":4120,"date":"2020-07-15T11:46:02","date_gmt":"2020-07-15T10:46:02","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=4120"},"modified":"2020-07-15T11:59:02","modified_gmt":"2020-07-15T10:59:02","slug":"data-drop-15-july-2020","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-15-july-2020\/","title":{"rendered":"Data Drop \u2013 Wednesday 07.15.20"},"content":{"rendered":"

Meghan Markle effect<\/strong>: Following Meghan Markle’s appearance wearing a white summer dress on Friday, searches for “white linen dresses” spiked 233% during the weekend. “Sam Edelman flats” quickly become a breakout search term while pageviews for Janessa Leone’s straw hats increased by 23% since Friday (with the Sammy hat currently sold out).
\n\u2018Going Out\u2019 searches<\/strong>: As more people choose to go out, searches for \u201csummer\u201d and \u201cparty\u201d dresses are growing, up 26% and 12% month-on-month respectively. Most popular styles include halterneck, open back and cut-out. Demand for heels has been increasing since the beginning of June and is currently up 10% month-on-month, with \u201csandal heels\u201d being the most popular style and Amina Muaddi<\/a> the most searched for brand. Meanwhile, searches for mini bags are rising again: up 18% week-on-week.
\nAnimal print swimwear<\/strong>: Over the past 14 days, there has been a surge in demand for animal print swimwear – currently up 66%. Celebrity approved, “leopard print” as well as “zebra print” styles have been receiving the most views, with searches for “leopard print bikini” specifically rising 31% week-on-week. Top searched brands include: Reina Olga<\/a>, Ganni<\/a> and Hunza G<\/a>.
\nMules<\/strong>: This month searches for mules rose 16%. Whilst \u201cclear\u201d and \u201ctan\u201d remain popular terms among online shoppers, searches for pink mules went up 18% month-on-month. <\/p>\n

https:\/\/www.instagram.com\/p\/CB3VmzBDA8p\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Following Meghan Markle’s appearance wearing a white summer dress on Friday, searches for “white linen dresses” spiked 233% during the weekend. <\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 07.15.20<\/title>\n<meta name=\"description\" content=\"Following Meghan Markle's appearance wearing a white summer dress on Friday, searches for "white linen dresses" spiked 233% during the weekend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-15-july-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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