
{"id":3890,"date":"2020-07-01T12:01:41","date_gmt":"2020-07-01T11:01:41","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=3890"},"modified":"2020-07-01T12:01:41","modified_gmt":"2020-07-01T11:01:41","slug":"data-drop-1-july-2020","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-1-july-2020\/","title":{"rendered":"Data Drop \u2013 Wednesday 07.01.20"},"content":{"rendered":"<p><b>Yeezy x Gap:<\/b> Since it was announced last week that Yeezy would be partnering with Gap, searches for the latter spiked 90% in 48 hours.  Their <a href=\"https:\/\/www.lyst.com\/clothing\/gap-tie-strap-cami-midi-dress-1\/\" rel=\"noopener noreferrer\" target=\"_blank\">wrap dress <\/a>and <a href=\"https:\/\/www.lyst.co.uk\/clothing\/gap-crop-denim-icon-jacket\/\" rel=\"noopener noreferrer\" target=\"_blank\">denim jacket<\/a> are currently the brand\u2019s most wanted items.<br \/>\n<b>Kate Middleton\u2019s floral dress:<\/b> Following Kate Middleton\u2019s visit to East Anglia&#8217;s Children&#8217;s Hospices, searches for <a href=\"https:\/\/www.lyst.com\/designer\/faithfull-the-brand\/\" rel=\"noopener noreferrer\" target=\"_blank\">Faithfull the Brand<\/a> spiked 512% within one day. Meanwhile, searches for floral dresses have risen 21% since Sunday. <a href=\"https:\/\/www.lyst.com\/clothing\/faithfull-the-brand-marie-louise-midi-dress-4\/\" rel=\"noopener noreferrer\" target=\"_blank\">Faithfull the Brand\u2019s Marie-Louise floral-print midi dress<\/a> is currently sold out, however, other trending dresses from the brand include the<a href=\"https:\/\/www.lyst.com\/clothing\/faithfull-the-brand-vittoria-floral-print-dress\/\" rel=\"noopener noreferrer\" target=\"_blank\"> Vittoria floral-print dress<\/a>, the <a href=\"https:\/\/www.lyst.com\/clothing\/faithfull-the-brand-maud-crepe-midi-dress\/\" rel=\"noopener noreferrer\" target=\"_blank\">Maud crepe midi dress<\/a> and the <a href=\"https:\/\/www.lyst.com\/clothing\/faithfull-the-brand-beline-midi-dress-4\/\" rel=\"noopener noreferrer\" target=\"_blank\">Beline midi dress<\/a>.<br \/>\n<b>Rope Sandals:<\/b> Since the beginning of June searches for rope sandals have been increasing \u2013 they\u2019re currently up 21% week-on-week. Over the past two weeks, more than 3,000 shoppers looked for <a href=\"https:\/\/www.lyst.com\/shoes\/valentino-the-rope-leather-sandals-1\/\" rel=\"noopener noreferrer\" target=\"_blank\">Valentino\u2019s white leather rope sandals<\/a> while searches for <a href=\"https:\/\/www.lyst.com\/shoes\/nomadic-state-of-mind-beige-jc-rope-sandals\/\" rel=\"noopener noreferrer\" target=\"_blank\">Nomadic State of Mind\u2019s brown sandals<\/a> went up 23% week-on-week. Other popular styles include <a href=\"https:\/\/www.lyst.com\/shoes\/isabel-marant-loreco-rope-sandals-2\/\" rel=\"noopener noreferrer\" target=\"_blank\">Isabel Marant\u2019s Loreco rope sandals<\/a> and <a href=\"https:\/\/www.lyst.com\/shoes\/ann-demeulemeester-rope-effect-wrap-around-sandals\/\" rel=\"noopener noreferrer\" target=\"_blank\">Ann Demeulemeester\u2019s wrap-around sandals. <\/a><br \/>\n<b>Ugly Sandals:<\/b> <a href=\"https:\/\/www.lyst.com\/shoes\/dr-martens-blaire-multi-strap-leather-sandals\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dr Marten&#8217;s Blaire sandals<\/a> are the brand\u2019s most wanted product on Lyst right now, with searches spiking 62% since the beginning of May. Similarly searches for flat shoes have increased 40% month-on-month with words &#8220;ugly&#8221;, &#8220;chunky&#8221; and &#8220;sporty&#8221; most commonly used alongside them.<br \/>\n<b>Swimwear as clothing:<\/b> Whilst summer vacations are no longer an option for most, shoppers are searching for swimwear to wear as everyday clothing with blazer and high-waisted jeans, as seen on influencers Nina Sandbech and Emili Sindlev. Searches for bikini tops increased 12% week-on-week, while demand for one-piece swimsuits went up 14% week-on-week. Most popular styles include square neck and one-shoulder. <\/p>\n<p><strong>Hottest on Sale<\/strong><br \/>\nWith over half of the 8 million products available on Lyst currently on sale, we find ourselves in a sales period unlike any other, giving us unique insight into what shoppers want from the sales.<\/p>\n<p><b>Here are the 5 most wanted bags of the week:<\/b><br \/>\n<a href=\"https:\/\/www.lyst.com\/bags\/staud-moon-shoulder-bag-7\/\" rel=\"noopener noreferrer\" target=\"_blank\">Staud Moon Shoulder Bag<\/a><br \/>\n<a href=\"https:\/\/www.lyst.com\/bags\/loewe-hand-woven-raffia-and-leather-basket-bag\/\" rel=\"noopener noreferrer\" target=\"_blank\">Loewe Woven Tote Bag <\/a><br \/>\n<a href=\"https:\/\/www.lyst.com\/bags\/jacquemus-black-le-micro-vanity-pouch\/\" rel=\"noopener noreferrer\" target=\"_blank\">Jacquemus Le Vanity Mini Bag<\/a><br \/>\n<a href=\"https:\/\/www.lyst.com\/bags\/chloe-mini-c-crossbody-bag-2\/\" rel=\"noopener noreferrer\" target=\"_blank\">Chloe Mini C Crossbody Bag<\/a><br \/>\n<a href=\"https:\/\/www.lyst.com\/bags\/cult-gaia-small-acrylic-ark-bag-5\/\" rel=\"noopener noreferrer\" target=\"_blank\">Cult Gaia Ark Bag<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Yeezy Effect \ud83d\udd25<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Drop \u2013 Wednesday 07.01.20<\/title>\n<meta name=\"description\" content=\"The Yeezy Effect \ud83d\udd25\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.com\/data\/data-drop-1-july-2020\/\" 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