{"id":3785,"date":"2020-06-10T11:06:47","date_gmt":"2020-06-10T10:06:47","guid":{"rendered":"https:\/\/www.lyst.com\/data\/?p=3785"},"modified":"2020-06-10T12:00:50","modified_gmt":"2020-06-10T11:00:50","slug":"data-drop-10-june-2020","status":"publish","type":"post","link":"https:\/\/www.lyst.com\/data\/data-drop-10-june-2020\/","title":{"rendered":"Data Drop \u2013 Wednesday 06.10.20"},"content":{"rendered":"

Cut Outs and Backless Dresses:<\/b> While interest for cut out pieces has been consistently high since May, searches for “open back dresses” in particular are up 18% since the start of June. Shoppers are viewing backless satin dresses as well as voluminous open back dresses. Searches have increased by 70% and 55% respectively over the last month. Sir the Label’s Alena Open-Back dress<\/a> and Cult Gaia’s Serita dress<\/a> have been popular in searches over the past couple of weeks.<\/p>\n

Anklets and Chain Detail:<\/b> Searches for anklets<\/a> are up 55% month-on-month. In particular, shoppers are looking for \u2018beaded\u2019, \u2018chain\u2019 and ‘shell’ anklets. The most viewed brands over the past week include Missoma<\/a>, Alighieri<\/a> and Anissa Kermiche<\/a>. Searches for \u201cchain strap heels\u201d have also increased significantly and are up 30% week-on-week. Most in demand are those by Jimmy Choo, Miu Miu and Tom Ford.<\/p>\n

Bermuda Denim Shorts:<\/b> Demand for knee-length denim shorts<\/a> rose 28% since the start of this month. White denim and light blue wash styles are proving popular; while top trending brands in searches include Frame<\/a> and Levis<\/a>.<\/p>\n

Boxer Shorts<\/b>: Searches for boxer shorts went up 13% this week. With more women wearing them lately, searches including the term \u201cboxer shorts for women\u201d<\/a> increased 25% week-on-week.\u00a0<\/p>\n

Fruity Prints:<\/b>If we look at the last month year on year, searches for fruit print pieces are up 31%. Shoppers are mainly looking for ‘cherry’ and ‘lemon’ prints while the most popular product categories are dresses, tops and swimwear. Searches for fruit jewelry<\/a> have increased 9% week-on-week. Following the release of Harry Styles\u2019s music video for \u201cWatermelon Sugar,\u201d last month fashion searches for the keyword \u201cwatermelon\u201d<\/a> increased 11% in less than 24h and demand is still growing strong.<\/p>\n

https:\/\/www.instagram.com\/p\/CADi2a8jzwt\/<\/p>\n

For quotes or further information please send your request to\u00a0insights@lyst.com<\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Shoppers are viewing backless satin dresses as well as voluminous open back dresses. Searches have increased by 70% and 55% respectively over the last month.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nData Drop \u2013 Wednesday 06.10.20<\/title>\n<meta name=\"description\" content=\"Shoppers are viewing backless satin dresses as well as voluminous open back dresses. 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