Q1 2022

Fashion’s Hottest Brands and Products Q1 2022

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 160 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Q1 2022
Hottest Brands

Q4 2021
  1. 1

    Balenciaga

    • Presented F/W ‘22 Snowstorm show in Paris
    • Unveiled new London flagship on Bond Street
    • Released campaign featuring Kim Kardashian and Justin Bieber
    1
  2. 2

    Gucci

    • Released second drop of The North Face x Gucci collection
    • Reported revenue growth had accelerated 32% in the fourth quarter
    • Revealed Adidas collaboration in F/W ‘22 runway show
    2
  3. 3

    Louis Vuitton

    • Presented Virgil Abloh’s final show
    • Announced raising prices due to increased manufacturing costs
    • Inaugurated two new ateliers in France, ramping up production
    4
  4. 4

    Prada

    • Reported 41% surge in full-price sales
    • Appointed Hunter Schaffer as the face of Spring ‘22 campaign
    • Designed sports outfits for Riders Republic game
    3
  5. 5

    Valentino

    • Presented F/W ‘22 collection that was entirely pink and black
    • Launched first conscious-driven sneaker
    • Zendaya starred in Spring ‘22 campaign
    11
  6. 6

    Dior

    • Teased a collaboration with Birkenstock
    • Reopened the newly revamped megastore on Avenue Montaigne
    • Teamed up with Technogym on a range of sleek sports equipment
    6
  7. 7

    Moncler

    • Reported revenues surpassing 2 billion euros
    • Committed to phasing out animal fur by 2024
    • Appointed Victoria Song as the face of Moncler Grenoble‘s new capsule collection
    5
  8. 8

    Bottega Veneta

    • Took over the Great Wall of China with a digital screen
    • Matthieu Blazy presented his first collection for the house Launched first ever app ahead of the F/W ‘22 show
    10
  9. 9

    Fendi

    • Opened Milan Fashion Week with Y2K-inspired collection
    • Teamed up with Ledger for luxury crypto wallet accessories line
    • Unveiled ‘The Fendi Set,’ a tribute book by Vogue photographer Nikolai von Bismarck
    7
  10. 10

    Miu Miu

    • Micro mini skirt set achieved viral fashion moment
    • Released Miu Miu x New Balance 574 sneakers
    • Revived menswear in F/W ‘22 show after 13 years
    20
  11. 11

    Off-White

    • Presented Abloh’s final Off-White collection
    • Made TikTok debut to stream 'Spaceship Earth' show
    • Released Off-White™ x Church’s shoe, one of Abloh’s final collabs
  12. 12

    Burberry

    • Held first physical show since the pandemic
    • Teamed up with Supreme for a Spring ‘22 collab
    • Opened a new flagship in Paris
    12
  13. 13

    Loewe

    • Launched capsule collection with running brand On
    • Teamed up with Studio Ghibli for Spirited Away collab
    • Presented F/W ‘22 collection in Paris
    14
  14. 14

    Versace

    • Appointed Emmanuel Gintzburger as CEO
    • Donatella Versace starred in the S/S ‘22 campaign alongside Bella and Gigi Hadid
    • Appointed Maluma face of the men’s S/S ‘22 campaign
    9
  15. 15

    Diesel

    • Held first show by Glenn Martens in Milan
    • Worn by Julia Fox, Megan Thee Stallion, Kylie Jenner and Dua Lipa among others
    • Announced D:VERSE NFT collection
    46
  16. 16

    Rick Owens

    • Introduced new Drkstar Chuck 70 colourways
    • Dropped third Champion collection
    • Launched a limited edition collaboration with Aesop
    25
  17. 17

    Adidas

    • Unveiled collaboration with Gucci at Milan fashion week
    • Launched collection in re-nylon with Prada
    • Released Ivy Heart capsule collection with Ivy Park for Valentine’s Day
    21
  18. 18

    Saint Laurent

    • Reported rapid growth in both sales and profit throughout Q4
    • Took over 6 Paris museums in celebration of the 60th anniversary
    • Joined forces with Chanel on tackling plagiarism
    8
  19. 19

    Nike

    • Collaboration ‘Air Force 1’ sneaker sold for $25 million in record breaking Sotheby’s auction
    • Filed trademark infringement lawsuit against StockX NFTs
    • Dropped third Nike apparel collection with Naomi Osaka
    13
  20. 20

    Alexander McQueen

    • Returned to New York for F/W ‘22 show after more than 20 years
    • Unveiled the Lucia: The Jewelled Satchel concept video
    • Released S/S ‘22 film Chasing Storms, directed and created by Sophie Muller
    15

Fashion Marches Forward

Three months is a long time in fashion. When season two of Euphoria dropped in January, with 26.6 million hashtags for #euphoriafashion on TikTok, a surge in fun, fantasy fashion searches had us predicting post-pandemic party vibes. Fast forward to March, and the mood was much more sombre. “In a time like this, fashion loses its relevance and its actual right to exist” wrote Demna, in a statement issued before Balenciaga’s Fall/Winter 2022 show. The international fashion community had gathered IRL for the first time in two years, watching high-octane runway shows, while war unfolded in Ukraine.

This quarter’s Lyst Index is proof of fashion’s existence in these turbulent times. It tells the stories of what the world wants to wear, and the brands that shape that narrative. Retaining the number one spot as the world’s hottest brand, Balenciaga is re-writing the rules of what it means to be a luxury fashion brand today, and supercharging customer intent in the process. In terms of generating brand heat, social buzz and hard sales around key product, Demna’s Balenciaga seems untouchable right now; demand for the brand on Lyst spiked 108% this quarter.

However, after months of relative stability amongst the Top 20 brands cohort, there’s movement in the Index. Thanks to a buzzy show moment, and a number of celeb appearances on the likes of Dua Lipa, Rihanna and Megan Thee Stallion, Glenn Marten’s Diesel climbs 31 positions to enter The Lyst Index for the first time, at number 15. Miu Miu rockets up 10 places; its viral mini-skirt moment causing a 400% increase in searches for the brand over the last three months. Adidas re-enters at number 17, a collaboration with Gucci spiking demand for both brands.

Rick Owens lands at number 16, jumping 9 places, after a 6 month period outside the top 20. The Rick Owens shopper tribe is growing fast; global searches for the brand jumped 68% this quarter. The Converse collaboration sneakers, now in their fourth season, are popular (this quarter’s release, the DRKStar Chuck 70, was the brand’s hottest product), but demand for Rick’s signature draped tailoring is rising too. Can Rick Owens retain its cult outsider appeal if its aesthetic becomes a mainstream fashion moment?

Meanwhile, the lists of the top products reflect fashion’s current obsession with Y2K youth culture and the eclectic, somewhat erratic, influence of TikTok trends. This quarter’s collection of products is truly a melange of divergent brands and styles, with less of an overarching narrative than we’ve seen in previous editions of the Index. 12 out of the 20 top products this quarter are footwear, but it’s a heady mix, encompassing Moon Boots, UGGs and heels. Loafers make the men’s list for the second quarter in a row, with demand now up 87% over the last year. In number one position on the women's list, sculptural platform boots by Naked Wolfe, as seen all over TikTok (the hashtag #nakedwolfe has 111.2 million views) and on Hailey Bieber, Kourtney Kardashian and Rosalía. In uncertain times, the dynamic energy of youth culture continues to inspire and power the new fashion narrative."

Hottest Products

To find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colours for styles, and take into account global demand per volume of stock available.

Q1 2022
Hottest Women’s Products

  1. Photo: Naked Wolfe knee-thigh heeled boots

    Naked Wolfe knee-thigh heeled boots

  2. Photo: UGG Classic ultra mini boot

    UGG Classic ultra mini boot

  3. Photo: Miu Miu miniskirt

    Miu Miu miniskirt

  4. Photo: Moon Boot® Icon nylon snow boots

    Moon Boot® Icon nylon snow boots

  5. Photo: Totême embroidered scarf jacket

    Totême embroidered scarf jacket

  6. Photo: New Balance 327

    New Balance 327

  7. Photo: Acne Studios checked scarf

    Acne Studios checked scarf

  8. Photo: Valentino Garavani Tan-go platform pump

    Valentino Garavani Tan-go platform pump

  9. Photo: Loewe anagram tank top

    Loewe anagram tank top

  10. Photo: Diesel 1956 straight jeans with boots

    Diesel 1956 straight jeans with boots

Q1 2022
Hottest Men's Products

  1. Photo: New Balance P550 Aimé Leon Dore

    New Balance P550 Aimé Leon Dore

  2. Photo: Prada Triangle shoulder bag

    Prada Triangle shoulder bag

  3. Photo: The North Face 1996 Retro Nuptse Jacket

    The North Face 1996 Retro Nuptse Jacket

  4. Photo: Balenciaga Defender sneakers

    Balenciaga Defender sneakers

  5. Photo: Adidas Originals Gazelle sneakers

    Adidas Originals Gazelle sneakers

  6. Photo: Clarks Wallabee boots

    Clarks Wallabee boots

  7. Photo: Prada leather loafers

    Prada leather loafers

  8. Photo: Nike Sportswear Air Max cargo trousers

    Nike Sportswear Air Max cargo trousers

  9. Photo: PANGAIA 365 Signature Hoodie

    PANGAIA 365 Signature Hoodie

  10. Photo: Fear Of God The California

    Fear Of God The California