A big part of innovative fashion is now created in a lab. Science is helping brands to be more sustainable through the development of new materials, often coming from the natural world. Pangaia is an example of a successful fashion company making space for constant experimentation. The brand uses a down-like material made with wildflowers, treats its products with a peppermint leaf oil to reduce washing and uses a fabric made of eucalyptus pulp and seaweed powder instead of cotton.
Luxury brands are also taking note of the demands of an increasingly eco-conscious and knowledgeable customer, who reads clothing labels carefully. Stella McCartney and Hermès are introducing mushroom leather in their collections, and Salvatore Ferragamo has created a capsule collection using orange fiber. As customers demand vegan and non plastic alternatives, this industry is growing fast, with a series of companies manufacturing materials from fruit to potatoes or coffee. At Lyst we noticed that the offer of products made from fruit based materials like Pinatex (pineapple), Vegea (grape) and orange fiber have consistently grown this year.
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