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STREETWEAR WITH A FOCUS ON COMMUNITY AND SOCIAL RESPONSIBILITY

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Over the past months, many streetwear brands have consciously moved away from overconsumption and hype to give back to their communities as well as implement more sustainable practices, like slower drops, repairs on offer and eco-friendly materials. Interest in collaborations is slowing down with demand for sneaker collaborations growing just 30% YoY in 2021 as opposed to 60% YoY in 2020. Also, the commercial success of sneakers with a smaller environmental footprint – like Nike’s Space Hippie created of recycled materials like plastic bottles, t-shirts and post-industrial scraps, and Adidas Yeezy Foam Runner, made of algae – shows that streetwear lovers are demanding a structural change.

DATA INSIGHTS

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DESIGNER STORY

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CREATIVE VOICES

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DESIGNER STORY

Come Back As A Flower

Los Angeles, USA

Come Back As A Flower was founded by Esper in 2018, after attending Art School and spending time in a commune learning meditation and experimenting with hand-dyed textiles, but wasn’t until he started working in a luxury fashion store in New York when he began to think about the life span of fashion pieces. That was the seed of Come Back As A Flower, a brand 100% recycled, hand-dyed and ethically produced in Los Angeles which has been worn by A$AP Rocky and Travis Scott. Esper is also planning to add outerwear and jeans to the collections.

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CREATIVE VOICES

“In Come Back As A Flower we use the term high-vibrational to represent the importance of intention behind each piece. If everything in the universe is vibrating, objects that are made with intention and for the betterment of the environment we consider to be vibrating at a higher rate. As a brand we’ve been engaging with our community by collaborating with other artists and makers mainly on clothing, but also providing space for things like grocery or produce initiatives, dye workshops, and disadvantaged outreach.”

— Esper, Founder and Creative director, Come Back As A Flower

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DATA INSIGHTS

55% increase in searches for recycled sneakers on Lyst year-on-year

67% increase for vegan sneakers after Nike launched vegan Air Jordan collection in partnership with Billie Eilish in September 2021

348% year-on-year increase in views on Lyst for biodegradable sneakers