To celebrate another year of working together with our partners, whose products are available via Lyst, we designed a series of exclusive chocolate bars to send them as holiday gifts.
For some of our partners we designed customer wrappers just for them, inspired by their recent collections and products. Other partners and friends of Lyst received designs based on our rich data insights.
The chocolate was supplied by British firm The Chocolate Society, the graphics were created by our in-house brand design team.
“The challenge was to capture the essence of the brands while creating a shared aesthetic that would make them look good in a group, enabling us to send them out as a cohesive selection.
I combed through photographs of runway shows and the year’s hero products, hunting for motifs and details from each brand that would translate well onto chocolate bar packaging. For instance the Moncler design references the mountains that are strongly linked to the brand’s heritage, along with the black background that it uses in all of its product photography.”
– Emily Power, Visual Designer
While we’re not planning to sell the bars, you can scroll down to discover the designs and the inspiration behind them.
The Balenciaga logo pattern inspired our chocolate bar design
Bars featuring some of Lyst’s fashion data insights
Chocolate bar wrapper influenced by Moncler’s aesthetic
Fashion Influencers
The runway looks that inspired some of our designs
Printing: Aurora Print & Design
Chocolate: The Chocolate Society
Director, Brand Strategy: Holly Shires
Designer: Emily Power
About Lyst
Lyst is the biggest fashion search and discovery platform online, used by more than 100 million shoppers a year to browse and buy over 6 million products from the world’s leading brands and stores.
Sign up to receive Lyst’s data insight reports.