AWGE x Amina Muaddi: Following the drop of Amina Muaddi x AWGE collaboration last week, pageviews for Amina Muaddi shoes spiked by 51% within 48hrs on Lyst. The Phoenix slingbacks and the Flacko sandals are among the most sought after pieces from this collection while demand for “party shoes” has increased 20% compared to a week before.
COS teddy clutch: Searches for “teddy bag” and “shearling bag” are currently trending worldwide and they’re collectively up 73% month-on-month. COS fleece teddy clutch is one of the most wanted styles – it is currently sold out – with page views for the clutch increasing 19% since the start of this month.
Conscious December: Looking at the past month year-on-year searches for keywords such as “vintage” and “second hand” have collectively increased by 40%. Preloved bags are the top most wanted category. Demand for vintage jewelry has also grown strong (+29%) compared to the same season last year, with watches, rings and necklaces among the most wanted pieces.
Festive sparkle: Compared to the same season last year, demand for jewelry has increased 13% with necklaces and earrings amongst the most wanted categories. Searches for statement earrings, in particular, are up 37% month-on-month. Shoppers are also looking for festive headbands, with searches including “jewelled” rising 43% quarter-on-quarter.
Tartan print: Searches for tartan pieces have increased 29% this month. Searches for “tartan face masks” in particular, are also rising: they’re currently up 33% month-on-month. Meanwhile, following the release of Taylor Swift’s new album, searches for coats including the term “plaid” jumped 49% in one day and the featured Stella McCartney coat is now sold out.