Festive dressing: Over the last two weeks, searches for sequin pieces have risen significantly with page views currently up 165%. Demand for sequin skirts, in particular, has increased 26% week-on-week; other popular searches include “sequin wide leg trousers” as well as “sequin mask”, currently trending worldwide. Furthermore, searches for glitter and crystal-embellished shoes have also increased 88%.
UGG x Telfar: The limited UGG X Telfar presale event this Monday, caused a significant surge in searches for both brands on Lyst. Demand for Telfar bags rose 79% the same day. Meanwhile, page views for UGG slippers and boots spiked 90% compared to the previous week.
“The Undoing” coats: Following the release of the miniseries (in late October), searches for coats including the term “green” went up 35% month-on-month whilst page views for similar long textured pieces increased 23% month-on-month. Other popular styles include velvet and floral, with searches going up 46% collectively.
Arket puffer coat: As searches for “long puffer coats” are rising, currently up 47% month-on-month, Arket is becoming one of the most wanted brands. Page views for the brand’s long down puffer are up 21% since the start of November, with black and khaki green being the most trending colors.
Cut-out tops: Over the past month, searches for ‘cut-out’ and ‘asymmetric’ tops have risen quickly – they’re collectively up 42%. Most searched-for styles include ribbed, knitted and one-sleeve, with &Other Stories, Patou and Ganni among the most viewed pieces relating to these terms.
Hottest on Sale
With over half of the 8 million products available on Lyst currently on sale, we find ourselves in a sales period unlike any other, giving us unique insight into what shoppers want from the sales.
Here are the 5 most wanted pieces of the week:
Balenciaga Triple S Sneakers
Marine Serre Crescent Moon Print T-shirt
Jacquemus Le Chiquito Bag
Off-White c/o Virgil Abloh Quilted Down Jacket
Emilia Wickstead Striped Cotton Pyjamas