We check over 450 stores daily and we last saw this product for $34.50 at Superdry.
Go to SuperdrySuperdry Sun & Surf Beach Towel. This large beach towel is made from soft cotton and features a large Superdry logo. Material: cotton 100%. Wash: machine wash - cold (30°C). Bleach: do not bleach. Dry: do not tumble dry. Iron: iron - low. Dry clean: do not dry clean. Color: blue