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Briefs by jack wills95% cotton, 5% elastane breathable stretch jersey low-rise, hipster style branded waistband flattering cut to reverse machine washabout jack willsjack wills launched in 1999 in salcombe, devon, designing british heritage-inspired goods for the university crowd. Drawing a distinctive connection between the old and new, jack wills take pride in their finest quality materials and ‘fabulously british’ design across their collections of hoodies, denim and beauty. Color: purple