If you live for sensational summers, this brand exists for you. Shorts measure approx 14 in length. Machine wash. 2 side slant pockets. After spending years photographing the worlds most elite swimwear models and shooting for the likes of Sports Illustrated, Josie Clough dived even deeper into the industry by creating her own line of timeless swimwear, Its Now Cool. Born in Bondi, Its Now Cool launched in 2015 by Josie Clough to provide an evolving collection of bikinis and one pieces from barely there-cuts to maximize a bronzed body, to greater coverage for shape and comfort. It's Now Cool The Vacay Short in Green. Born and bred from Bondi Beach, Its Now Cool lives for the sun, sand and surf. Its Now Cool is bred from a love of 90s beach culture with silhouettes still reflecting modern trends and ensuring timeless, sexy fits. Made in India. Color: green