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Freshjive was founded in 1989 by Rick Klotz. Originally intended to reflect the varied influences of his California lifestyle, the company became known as one of the originators of streetwear culture, both innovating and experimenting with progressive style and marketing, In 2010, the company dropped its logo entirely from its product and marketing, and along with that a re-invention of the stylistic direction of the line. Color: green

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Previously sold at: Need Supply Co.