Discover the New Collection
With demand for ‘Preppy’ increasing +58% this Spring on Lyst, Tommy Hilfiger is reinforcing a head-to-toe vision of modern, preppy American style. Fronted by Abby Champion, the campaign embodies a new generation of women stepping into a heritage that feels both iconic and of the moment. This vision of spring dressing isn’t so much about formality, but more about an energy of assured optimism.
The heart of the womenswear collection is a reworking of icons. The polo shirt, perfected since 1985, is streamlined and elevated in organic cotton stretch piqué, finished with signature flag embroidery and subtle heritage detailing. The cable knit has long been embedded in Tommy Hilfiger’s brand DNA.
Having seen a +213% increase in demand on Lyst YoY, this season’s must-have iteration arrives in softened silhouettes and plush organic cotton, balancing structure with drape for effortless transitional layering. The Button Down shirt loosens traditional on-campus codes through more relaxed fits, dropped shoulders, and crisp cotton construction, offering a confident approach to dress-up, dress-down styling.
THE POLO SHIRT
An icon since 1985, the Polo Shirt balances sport and polish. Cut in stretch piqué with signature flag embroidery, it’s relaxed yet refined — effortless by design.
THE cable knit
Equal parts prep and cool, the Cable Knit is the ultimate transitional layer. Crafted in soft organic cotton with signature detailing, it brings relaxed sophistication to spring layering.
the button down shirt
A heritage staple, reworked with the Tommy twist. The Oxford Shirt loosens classic campus codes through modern proportions, delivering a sharp but easy approach to everyday shirting.
Collection Focus
For Spring 2026, Tommy Hilfiger is inviting you into ‘A Life in Style’ — a world where confidence, connection, and understated glamour define the season. Set against sunlit estates and poolside gatherings washed in red, white, and blue, the mood is relaxed but refined, capturing the ease of West Coast living through a polished, American lens.
