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The Pride Fashion Guide

Lyst Editor

Lyst is passionate about promoting inclusion and diversity, and empowering people from all backgrounds to embrace their freedom of creative expression through fashion.

LGBTQ fashion has undoubtedly permeated the mainstream, influencing both men’s and women’s fashion. So, to celebrate this year’s Pride month, we invited leading LGBTQ bloggers and Instagrammers from across the globe to share with us the biggest trends emerging from Pride month parades around the world, through their own Pride month fashion edits.

Meet the influencers behind cutting-edge Pride fashion.

Toronto, Canada

Biko Beauttah

Biko is the founder of the Trans Workforce, a charity bringing about equal opportunities for transgender people in Canada. Biko also sits on the board of directors for Toronto Pride, as well as 519 Church Street, a safe community space for LGBT people.

“Pride is a celebration of the diversity of humanity, individuality, love, tolerance, acceptance and understanding. Pride is all colours of the rainbow under one umbrella. Pride is political"

Ryan Thomas Woods

Ryan is founder of the garlanded Out with Ryan blog.

“Pride is a significant moment to remind yourself and everyone around you "this is who I am and I'm proud of it"

London/Brighton, United Kingdom

Uwern Jong

Editor-In-Chief, Out There Magazine

“Pride is a demonstration of equality and respect for fellow humans and an opportunity to voice the importance of community, particularly for those who live in places where they can’t.”

New York, United States

Adam Groffman

Founder of the Travels of Adam blog, Adam is a native New Yorker who took the opportunity to travel around the world for 15 months experiencing LGBT scenes all over the world.

“Pride is a time to celebrate the advances we've made for equality as much as it is an important reminder of the people who came before to make progress happen.”

São Paulo, Brazil

Felipe Abe

Felipe Abe is an Art Director, Videographer and Photographer based in São Paolo.

“Pride means the right to exist in a controversial and chaotic world."

Jonathan Vicentt

Jonathan Vicentt is based in Brazil and is well known for his sharp, elegant looks.

“Pride is very important to us as the right wing is rising. In Brazil transgender people are being killed every day, and at Pride we can say we are here, out and loud so that everybody can hear us.”

Toronto, Canada:

Toronto Pride is known as an event that the Canadian PM, Justin Trudeau brings his family to. Ryan makes it really easy for us to get a piece of Toronto Pride fashion:

“Noticeable items worn at Toronto Pride include short shorts and rainbow coloured clothing.”

If this is your style, you’ll want to invest in this Alberta Ferretti tee, a best-selling choice in North America all through June. While Woods recommends “getting into the DIY spirit” and adding rainbow colours or glitter as a finishing touch to your look, these stunning Gucci glitter framed sunglasses are super hot in Canada right now and are perfect for that more colourful, luxe edge to your Pride look.

This year’s Toronto Pride was especially memorable for Biko Beauttah. Biko was named a United Nations Goodwill Glambassador for the work by the Trans Workforce advocating for increased protection of trans asylum seekers.

The look of choice to turn heads at such a momentous occasion? Biko went for tall shoes, preferring wedges over heels for Pride. “Wedges are comfortable enough to march an entire parade route and also to dance on irregular surfaces like grass and cobblestone streets.”

Visiting Toronto for the first time? Biko says it’s “the BEST city in the world to be LGBT” and recommends Green Space Festival. Also check out Woody’s and Crews & Tango, Ryan’s favourite LGBTQ spots in town.

London/Brighton, United Kingdom:

Although considerably smaller than its Sao Paolo & New York counterparts, the UK Pride parades in London and Brighton are immensely popular – and this year is guaranteed to be extra special with pop royalty Britney Spears headlining Brighton’s Pride festival in August.

Uwern Jong says Brighton “is slated to be epic” this year and while he has, in his own words, “done his fair share of rainbow and glitter,” these days he tends to rock a slogan tee if he wants a more pared down look.

Jong says he’s also partial to an LGBTQ fashion classic, the fluorescent tank top, which he plans to pair with a cute bumbag:

“This year bumbags are in, so I think I’ll carry all my essentials in one."

Get Uwern’s Pride fashion look with this popular Superdry vest (featuring a subtle rainbow print) and team with this oversized retro bumbag – but be quick because these are selling out fast in the UK.

If you weren’t lucky enough to get your hands on Britney Spears tickets, don’t worry as Uwern recommends London’s The Yard and The Glory as welcoming hangouts.

New York, United States:

The United States is the original home of Gay Pride so it’s little wonder Adam Groffman opted for playful shots of colour when rocking his parade look. Of course, he took to the streets in a pair of purple shorts and we’ve seen HUGE interest in NYC for sexy cycling shorts on Lyst, particularly this high-waisted fishnet pair from Boohoo; not that you’ll want to do much cycling in them!

Another Pride Fashion staple, essential to surviving the parade, is of course a comfy pair of trainers.

“Priority #1 is to wear comfortable sneakers — but they've got to be cute too,” says Adam. We couldn’t agree more!

Take his lead with these Gucci rainbow trainers. Gucci’s latest collection is already a sell-out success in New York, and these comfy trainers are a must-have to nail Pride fashion.

NYC has typically been very welcoming to the LGBTQ community. Adam’s recommendation is Rosemont in hipster favourite Brooklyn.

São Paulo, Brazil:

Going all-out glam for São Paulo’s sensational parade, considered by some to be the largest in the world, Felipe chose fabulous faux fur for his Pride style pick – and we loved how his squad were all mesh and sequins.

“Gay Pride takes place in Brazil’s winter, so everybody had their full winter looks and I could spot a lot of glittery accessories and fake fur,” says Abe.

Indeed, the number of people searching for colourful fur rocketed in Brazil during Pride, like this cobalt blue number from Topshop, and of course what would Gay Pride be without a healthy dose of glitter and sequins? This rainbow themed sequined crop top from Boohoo proved equally popular in Brazil too.

Opting for a more low-key look, Jonathan touted colourful pajamas as one of the more standout looks (underwear is the new outerwear right?!) of São Paulo parades. Bold printed two-pieces like this long-sleeved set from Diane von Furstenberg are super popular in Brazil right now.

Another most-wanted Pride essential is the black mesh tee. See this sheer black star nipple t-shirt, already a big seller during the festivities:

São Paulo’s Pride is one of the biggest in the world, so there are plenty of fun things for first time tourists to do. From Bar da Loca to exquisite underground parties at Casa da Luz, Brazil’s Pride is always an unforgettable experience for visitors.

Whether you’re a Gay Pride newbie or a veteran of the scene, take your inspiration from the bold and unapologetic icons of the LGBTQ community and shop your perfect Pride look today.