Keds have pulled off the extraordinary feat of consistently producing refreshingly relevant, contemporary cool footwear for the new generation, despite enjoying a legacy of over 100 innovative years in the industry. The pioneering inventors of the Sneaker have always kept one step ahead of trends and production techniques to deliver the authentic goods in an ever-evolving range of new styles and designs. It’s no wonder the brand has always been embraced and championed by the major sporting heroes of the last century and the upcoming athletes of tomorrow. The original and still the very best.
- Keds invented the Sneaker shoe in 1916.
- Olympians and athletes began wearing Keds from the 1920s.
- Taylor Swift is the global ambassador for Keds.
- Keds are mentioned in songs by Wheatus and Ray Stevens.
- Iconic fans include Marilyn Monroe and Humphrey Bogart.
History of Mens Keds Shoes
Way back in 1916, the United States Rubber Company launched a footwear company which they decided to call Peds – the latin word for ‘foot’. A nice idea which fell flat on its face as the name was already trademarked, so they opted instead for Keds instead as it sounded similar. It’s fair to say that one of their very first shoe designs changed the footwear industry forever. The canvas top and rubber sole of the ‘Champion’ boot was an instant hit and quickly became known throughout the world by the nickname of the ‘Sneaker’ because of the strangely silent footsteps it generated. That nickname eventually became the officially recognised name of the Keds creation that ignited a sport shoe revolution. Over the decades, Keds has become the footwear of choice for Olympian athletes, basketball teams, and NBA stars such as Willis Reed and ‘Pistol’ Pete Maravich. In later decades, they also developed into the urban-cool fashion choice for stars of the growing hip-hop scene and punk icons such as The Ramones. Recently celebrating over 100 successful years in the industry, Keds continue to expand their range of footwear for future generations.
Current shoe collections
CHAMPION CVO SHOES: The current hottest style of the sporting season, delivering super-comfort with smart design.
ROYAL HI TOP SNEAKERS: New additions to the Pro-Keds range with foam footbed and powerstripes branding.
LOW-TOP SNEAKERS: The trademark red and blue powerstripes deliver the comfortable message that you’re wearing sneakers from the masters of innovation.
CLASSIC CANVAS SHOES: Super-stylish royal hi classic shoes with reinforced round rubber toe and aluminium eyelets.
SUEDE LOW-TOP SNEAKERS: The latest suede collection from the original brand that put Sneakers on the map.
Famous people wearing Keds Shoes
A long list of legendary icons from film, sport and music have embraced the Keds brand over the decades – names such as Paul Newman, George Mikan (‘Mr Basketball’), Audrey Hepburn, Fred Rogers, and even the entire Minneapolis Lakers basketball team. Yoko Ono famously got married to John Lennon wearing her favourite pair of Keds! More recent stars to have been snapped in Keds sneakers include the likes of Chris Brown, Miley Cyrus and Leonardo DiCaprio .
ALEXANDER WANG: Ideal shoes for the man who prefers a smoother edge in his footwear style.
CLAE: Trends and needs are changing. Clae Shoes smash up the rule book.
FABI: Gorgeous new designs rooted in a long legacy of shoemaking excellence.
MALLET: Luxurious quality at a reassuringly sensible price tag.
PRADA: New footwear collections from the biggest and most influential fashion house in the world.